Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.
We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.
Who is Vidyard’s blog audience?
The Vidyard blog exists to educate anyone who wants to use video for their business. Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations.
These organizations include, but aren’t limited to high tech, SaaS, financial services, human resources, real estate, post-secondary institutions, and more. To help explain our audience a little more, here are their most common challenges, needs, burning questions, and pain points:What are video marketing, video selling, and video for support?What video strategies will generate leads or convert prospects?How can small businesses get started with video on a budget?What goes into making great video content? What does video production look like?How can they get buy-in from others in their business for video?How can sales teams book more meetings and close more deals with video?How do they measure success and prove ROI of all of this?How can they make their video content more scalable, reusable, and personalized?What topics is Vidyard looking for?
We are always looking for topics that help business do more with video—like learning how to create video content, use video throughout the sales cycle, resolve support tickets faster with video, or establish a video marketing strategy.
Some of the top performing topics for our blog are:
Why video: Why businesses need to adopt video across their teamsVideo production: How to create great video content that doesn’t break the bankVideo selling and prospecting: Why sales teams should be using video to book more meetings and close more dealsVideo marketing: How video is shaping marketing campaigns and driving more demand, engagement, and revenueVideofor small business: How small businesses can use video on any budget to drive growthVideofor financial services: How today’s buyers are changing the way that traditional industries interact with prospects and customers and how video can helpVideofor support teams: How video can help support teams explain complex topics simply, resolve tickets faster, and deliver support that satisfies customersPersonalized communication: How personalization can help businesses make lasting connections with prospects and customersWhat types of blogs do best?Best of lists (e.g. best equipment/software for video creation)“How-to” style blogs (e.g.how to add CTA’s to your video, how to add video to your next email, etc.)Video trends and statisticsTips and tricks for doing video wellCampaign recaps that give readers a glimpse inside the planning and execution process (e.g. explore video campaigns you’ve run and how they did)Experimentation blogs that include what the test was and the results (e.g.A/B testing video thumbnails, using video in email vs. not, etc.)
For some more inspiration and insight our top 5 blog posts of 2018 were:
Top 10 Reasons You Need Video in Your Content Marketing PlanHow to Choose the Best Music for Your Video Marketing ProjectsHow to End Your Video with Action: Strong CTA Examples5 Tips to Make Your Interview-Style Videos More EngagingHow to Plan Your Video Marketing Strategy
Use these top blog posts as guidelines for what types of topics/blogs resonate well with our audience, but please do not repeat these topics.
How can I increase the chances of my post being published?
We get a lot of blog submissions and only publish the best of the best. To help you increase the chances that we will accept your post, look at the tips below:
Your copy is a minimum of 800 words (max. 2,000)You include relevant SEO keywords throughout your post in a natural way (and indicated in your submission what terms you were targeting)Your blog post is formatted for readabilityYou include headers, sub-headers, bullet points, list, images, etcYour post has a clear point that is woven throughout the pieceYou made sure to include videos, images, and other graphics to illustrate your storyYou include examples, metrics (with their sources), and quotes to support your postYou cite all data and media sourcesLink back to and clearly explain where you got data, metrics, quotes, and media
Finally, at the end of the day, a successful blog post needs to tell a good story. What is most important to us is engaging our audience and helping them do more with video across their business.
What we won’t accept
There are some things we, unfortunately, will not be able to publish:
Anything that has already been publishedWe cannot share a post that has already been published on another site or blogAnything that’s been covered on our blog beforePlease do a search of our site before submitting your postAnything that may be construed as a link-building schemeInclude no more than one link to your company’s website in the body of the postAnything that’s overtly promotional for your organizationWe focus on value and education, not features and product placementsAnything that is clearly someone else’s workWe will not accept or publish plagiarism of other authors’ or companies’ workAnything that’s offensive, inaccurate, or overly critical of individuals and companiesHow do I submit a blog post to Vidyard?
When you’re ready simply complete our submission form below.
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We will review your submission and respond if we would like to publish your blog post. This may take up to two weeks.
If you have any questions, please email [email protected].
The Fine Print
The Vidyard content team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness. Vidyard reserves the right to include calls-to-action to Vidyard content, including but not limited to email newsletters, eBooks, and other downloadable content.
We cannot allow you to republish your guest post to your company blog, LinkedIn, Facebook or other sites afterward due to the risk of a Google duplicate content penalty. You are allowed to share a link to the original post on the Vidyard blog on your social channels.
We are not obligated to publish your post; all blog posts must pass our editorial standards to qualify for publication. If your post is rejected, you are free to submit a new idea again.
Thanks again for your interest in being a guest blogger.
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