A top rated precedence for marketers is to boost email responses from their consumers and reduce unsubscribe premiums. But to be prosperous, they want info to enable personalize messaging with details on previous order behavior, inquiries and engagement.
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About the author
Cynthia Ramsaran is director of personalized information at Third Doorway Media, publishers of Look for Engine Land and MarTech. A multi-channel storyteller with about two a long time of editorial/written content advertising and marketing working experience, Cynthia’s skills spans the advertising, technological innovation, finance, producing and gaming industries. She was a writer/producer for CNBC.com and generated assumed management for KPMG. Cynthia hails from Queens, NY and attained her Bachelor’s and MBA from St. John’s College.
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