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This week’s Sunday Rewind normally takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares guidance from his  Lean Products Playbook on attaining merchandise-current market in good shape.

Dan very first operates by way of the 5 layers of his Item-Current market Match Pyramid framework. At the base of the pyramid is the concentrate on consumer. The layer above that is their underserved demands. These two bottom levels are the industry. The prime a few layers are all about your products. The 1st is your benefit proposition: the shopper demands you deal with and how you do so in a way which is better than other solutions. The following layer is your aspect set or the operation that addresses consumer wants. The top layer is consumer experience.

He then operates by way of his lean solution method – six ways that assistance you to articulate and test the key hypotheses by operating your way up the Item-Marketplace Fit Pyramid – and shares other frameworks he claims are essential for functioning through the process. He finishes the communicate with a serious-lifestyle circumstance examine.

Go through the write-up in comprehensive: The playbook for accomplishing product or service-industry suit

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