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An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content.
According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300% return on investment when it comes to email marketing for businesses in the United States.
There is now no question that marketers should believe in the power of email.
Apart from being cost-effective, there are many reasons why email marketing can be a successful channel for businesses. A well-crafted email campaign is personal, action-oriented, and measurable.
Here’s a video from Neil Patel talking about the how tos of modern email marketing:
Quick Takeaways:
- Providing creative CTAs and emails will improve your click through rate across your website
- Typically the email list is voluntary and talks directly to your clients or prospects
Get inspired to make awesome email marketing campaigns by these brands who know how to get the job done!
1. Drift – Break The Ordinary
Image Source: Drift.com
This welcome email sent by Drift to people who subscribed to be part of their email list is genius. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers.
Its effectiveness lies in how short and straightforward it is. People are aware that emails sent by companies are automated, but this message seems to break conventions.
The wording is immensely conversational, more like a direct message on social media than a formal business communication. So it may be automated, but it maintains a personal touch thanks to its clever use of language that makes you feel as though you’re having a casual chat with Dave.
2. PayPal – Be Clever and Relatable
Image Source: HubSpot
PayPal’s email is clever and relatable, managing to effectively grab the attention of their audience. It’s no surprise to learn that people tend to read what they think is relevant and applicable to their lives.
As a marketer, you should find different situations that are connected to your services and your target market, and use it to your advantage. In this case, the scenario addressed was splitting bills with friends, something that used to be a pain.
By showing PayPal’s solution to this everyday problem, the company shows its customers that they know exactly how their products are being used.
3. BuzzFeed – Punchy Subject Lines and Preview Text
Of course, BuzzFeed is known for being the king of blog posting and content marketing. Many of their posts have become some of the internet’s most prized gems. But did you know that this company has equally awesome email marketing efforts?
BuzzFeed plays with phrases that go along with their email’s content. As seen in the photo, the punchy headline goes incredibly well with the preview text. This is a highly compelling strategy that’s great for arousing the interest of readers.
It’s simple, funny, and engaging. Take a tip from BuzzFeed and start writing email subject lines like you’re writing an article title, your email open rates are sure to improve.
4. Litmus – Play With Moving Images
Image Source: Hubspot
Animation is a great way to encourage your readers to interact with your message. Litmus is doing a fantastic job when it comes to incorporating animation in their emails.
In this campaign, they’ve used a swipe motion animation to mimic what their email tool can do. It’s as simple as that. The movement catches the eye of the reader and provides a deeper understanding of the message and how the audience can benefit from their product.
5. Kate Spade – Feedback is the Key
Image Source: Myemma.com
This particular email by Kate Spade is a sure hit, as it serves to be mutually beneficial for them and their customers. The data collected from patrons can help with planning and strategy, while that 25% off is a gift every customer can enjoy.
Ask your customers how they feel and get their insights into your services. Every customer’s feedback is important to determine brand direction and fuel business growth.
It allows you to build a foundation of loyalty within your marketplace. Customers will also feel valued if they can see that your brand understands the importance of their opinions.
6. Cook Smarts – Offer Something Useful
Image Source: BuildFire
To create messages that engage your audience, you must see things from their perspective and offer something that adds value.
Cook Smarts does this in a very clever way. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Its success lies in the fact that the content complements their product and encourages users to see what’s on offer.
7. Boden – The Sense of Urgency
Image Source: Myemma
If you’re one of their customers, wouldn’t you want to take advantage of this last chance sale by Boden?
The elements of this email compel readers to discover what’s in store for them. There is an obvious sense of urgency that’s portrayed by saying “last chance,” and that’s enhanced by telling the reader that they almost missed out.
Their call-to-action telling users “Quick-Clean Up” also gives the impression that the sale is a particularly good one where they can get large discounts.
8. Bonobos – Extend a Helping Hand
Image Source: BuildFire
Bonobos knows what their target market needs. With a mix of fashion expertise and a bit of humor, they were able to make a style guide for men’s clothing. It’s a perfect campaign for email marketing, which appeals greatly to the needs of their audience.
This strategy works because your brand becomes a source of valuable information. Marketers need to understand what’s important to their audience and extend a helping hand.
9. Uber – Clear and Simple
Image Source: Hubspot
Nothing beats a clear and concise message that resonates with your audience. Uber lets their contacts know about new offers like deals, promotions, and guides—all paired with a simple yet strong call to action.
The style used in the email is also very consistent with their brand and mobile app. The simple yet elegant detail complements their visual branding and serves to highlight their message more clearly.
10. Airbnb – First Impressions Last
Image Source: Myemma
First impressions last, and they play an important role in email marketing. It’s your first step to getting the attention of your target users. Remember, great impressions result in long-term outcomes.
Take a look at Airbnb’s welcome email. It is proactive and encourages immediate interaction. The visual elements are simple and give off a friendly vibe while the CTAs compel users to get started. It’s also very friendly for mobile users, which many brands still tend to ignore to this day.
Wrap Up
These brands have successfully executed email marketing campaigns in multiple ways. It took time and effort for them to produce these strategies and we’re pretty sure that decisions were based on actionable insights using target market data.
Take note that you can always take inspiration from them, but a little experiment of your own won’t do any harm. Brainstorm with your team, get advice from experts, and never forget to include customer feedback in your decision-making process.
Now, it’s time to start building your next email marketing campaign!
Do you want to use some of the marketing strategies seen here on MIG’s site but need some help or advice? What luck! Marketing Insider Group has a team of 35+ experienced writers ready to produce content for YOUR business. Check out our weekly blog content service or schedule a free consultation.
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