Typically when you think about boosting your site’s visibility in Google, you focus on issues such as backlinks, creating high-quality content, optimizing your page for specific keywords and more.
Those are all really important ways to get your web pages rising to the top of the search engine results. But if you’re not also using the three tips below, then your rankings are going to languish much lower than you’d like.
Check out these ideas for getting more Google love
Improve Your Page Speed
Google loves (and rewards) a fast-loading page, because it helps provide a good experience for visitors. Fortunately, there are multiple tools available to check your page speed and get insights as to what might be slowing it down.
There’s Google’s PageSpeed Insights tool, which diagnosis problems and offers suggestions:
https://developers.google.com/speed/pagespeed/insights/
Or you might try out the Pingdom tool, which grades your page’s performance and lets you know what sorts of elements and requests are slowing the page down:
Here’s the next tip…
Use a Mobile-Friendly Design
Many visitors, if not the vast majority of your visitors, are going to stream into your site using their phone, tablet or other device. If your site doesn’t look good on those small screens, your visitors are going to bail out quick. And chances are, Google isn’t even going to send that sort of traffic your way.
With that in mind, be sure you use a mobile-friendly theme or design. The design should be responsive so that it looks great across all devices, and links should be spaced out and easy for users to tap on small screens.
Here’s the third tip…
Create an Accessible Site
Creating an accessible site means that people with a variety of disabilities are able to get the same information as everyone else. For example, if your site is coded in a way that blind people who use screen readers can’t access the content, then your visitors are going to be unhappy, Google is going to be unhappy, and you might even be vulnerable to an ADA (Americans With Disabilities Act) lawsuit.
Make your site accessible to everyone by following the guidelines found here:
https://www.w3.org/WAI/fundamentals/accessibility-intro/
Now a few parting thoughts…
Conclusion
The bottom line here is that Google wants to provide a great experience for all of their visitors. If your website isn’t user-friendly in any way, then Google is going to send the traffic to your competitors who do have more user-friendly sites. That’s why it makes sense to create a quick-loading, mobile-friendly and accessible site. Not only will Google love this, but so will your visitors!
