It’s essential for every business to have effective, high-quality SEO, yours included. Good SEO increases the ranking of your business on Google and helps improve your marketing online. While choosing an SEO company can feel overwhelming, it doesn’t have to be. In fact, hiring experts who understand everything there is to know about search rankings should make you less stressed out in the long run.
So, take your time before deciding which company to hire, and as you do your research, consider these four tips:
1. Ensure the company will achieve your goals
Identify what your SEO goals are before starting to look for a company. This will help you better explain what you need, and will make sure the company you hire can help you formulate an effective SEO strategy.
A study found that a good SEO strategy has long-lasting effects on many areas of marketing, so it’s worth taking your time here. Your strategy should help strengthen:
Brand equity
Product awareness
Consumer insight (1)
You don’t want to hire a company that just does what it thinks is best without listening to what you want. Of course, it’s important to listen to their advice—they’re the experts—but before you choose someone to work with, make sure you’re on the same page about what your focus should be.
If you can explain your goals to prospective companies, you’ll be able to see if they can meet them. For example, if you’re in Southern California, don’t be afraid to speak to several San Diego SEO consultants or companies until you feel confident you’ve found someone who can help you formulate and execute the right SEO strategy for you.
2. Ask other business owners for recommendations
When it comes to choosing a SEO company to hire, online research can leave you feeling confused. Every SEO company’s website makes them sound amazing, so it can be hard to know which one to choose.
Consider asking a friend, colleague, or another business owner which SEO consultant they use. Word of mouth is an essential tool both for marketing and for finding quality businesses. Good word of mouth recommendations can help companies build customer loyalty, and as the recipient of a recommendation, you’re more likely to end up having a positive experience. (2) (3)
If you don’t have anyone to recommend an SEO company to you, look for reviews. Keep your goals and priorities in mind when reading them. Again, if you live in Southern California, try using a San Diego SEO company that has received great reviews.
If you can’t find any online reviews for the company you want to work with, contact them and ask for testimonials from existing and previous clients.
3. The company must communicate clearly
A company that will communicate regularly and clearly with you is much more likely to meet or exceed your expectations. Find a company that will update you on how your website is ranking online and what approaches they are taking to implement your SEO strategy. They should have clear reporting methods to easily show you the improvements and progress they’re making.
If they don’t communicate clearly, it’s almost impossible to know whether they’re prioritizing your goals and doing their job properly. Consistent reporting that includes statistics and evidence will also help you justify the cost of hiring the SEO company in the first place.
Contacting you as soon as an issue arises shows great communication, and will allow you to fix the problem more quickly. Also, knowing what kind of issues are coming up will help you know when to revise your SEO strategy. For example, on-page keyword strategies should be revised every 3-6 months before a campaign or promotion. Remember, there isn’t anything stopping you from finding a new company to work with if the original one doesn’t deliver as promised. (4)
4. The company offers a customized approach
If a SEO company doesn’t offer a customized SEO approach, look elsewhere. SEO is unique for every business, and a premade package won’t necessarily suit yours. If you do opt for a package, you may end up paying more money and not getting the desired results. As your competitors continue to up their game, and Google’s algorithm keeps changing, a customized approach can adapt as your needs do. (5)
Elements that may affect your approach are:
The size of your business
The location of your business
The goals and priorities of your business
Hire a company that will take time to understand your business needs and create a strategy that will suit you and your budget. For example, you might need to optimize your website and use correct keywords, but the company only offers that with a link-building package. On the other hand, a different company might adapt their process to better meet your needs.
Summing up
There’s a lot to consider when choosing a SEO company to help improve your business’s SEO. Taking some time to think about what your goals are is a good first step.
Keep in mind that whoever you choose will need to communicate clearly with you and offer a customized approach—you want to ensure you’re getting your money’s worth. Asking for recommendations will assist you in choosing a reliable company as well.
With these tips in mind, you’re well on your way to finding the right SEO company for you.
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