Keurig Dr Pepper Calls for 360-Working day Payment Terms in RFP

Posted by Cindy Donovan | Nov 30, 2022 | Accounts, Legacy Brands, Marketing, Offline Marketing, Premium, The Future of Agencies | 0 |

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Keurig Dr Pepper (KDP) done a U.S. PR evaluation of its water, tea and juice portfolio this 7 days soon after kicking off the RFP system on Oct. 3. Now the brand is struggling with scrutiny for stipulating that pitching agencies possibly concur to outstanding 360-working day payment phrases or attain financing from a 3rd-party bank.

KDP declined to share any info on the RFP approach, apart from confirming to Adweek that the critique concluded this 7 days and that the brand name has picked an agency companion.

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