A Product Design Internship That Confirmed My Career Path

Part 1: Getting an internship at Productboard

Feeling down and searching for opportunities

In the spring of 2021, I felt like I wasn’t doing so well. I felt frustrated from studying UX at the Hague University of Applied Sciences. I wanted to go to a different university where I thought I would be happier. I was looking for a more fast-paced and hyped environment. However, my application to Aalto University to study design got rejected. I spent many hours on that application, narrowly missed getting accepted by eight spots and one point out of 100, and experienced burnout.

I was supposed to do an internship for my second year at university. I was searching for a product company in Prague with a strong design team that could support me and where I could learn a lot. I asked Tomáš Kubina (who I knew from my previous internship) for help, and we identified a few companies that he could help me to get in contact with.

Goals of the internship

Talking about internships with my school mentor Alice Schut, I identified a few things I was looking for in an internship. I wanted to make sure the company would support me well enough and that I could do my best and learn.

Things I wanted to make sure about:

• Being supported so I can do my best
• Always having someone I can rely on and who can help me out when I am struggling or when I am unsure
• Having regular 1-to-1 meetings with my mentor at the company (at least once a week)
• Doing regular checks on how things are going for me and what I as well as other people in the company can do to make things work better
• Receiving feedback from other team members
• Receiving structured feedback from my mentor at the company

There were also things I feared and wanted to avoid:

• The scope of the internship is not well-defined
• Tasks are too easy, leaving me unmotivated
• Problems outside of my skill set and lack of support
• Junior designer role will be stressful in an environment full of seniors
• “Bringing coffee to others”

Choosing companies

There were a few companies I was eager to join, two of them in particular – Kiwi and Productboard (thanks to Kuba Zegzulka for the tips!).

Kiwi’s design team, however, was not fully staffed, and after talking with Martin Jančík from Kiwi, we decided an internship there would not be a good fit for me. Sometime later, I got in contact with Zdeněk Kunčar from Productboard, and we started talking about the possibility of an internship. I went through a simplified hiring process, which consisted of clarifying what an internship would look like, and a portfolio presentation. I got an offer.

💡 Investing in my network early on allowed me to get connected with designers and learn about job possibilities that did not even formally exist yet.

At first, I was not completely sold on Productboard’s culture and ability to support me. I was afraid that I would not be able to deliver what would be expected from me in this very fast-paced environment. I was the first intern after all. I communicated with Zdeněk about my concerns, and he seemed confident and reassured me that these wouldn’t be big issues. My hesitation vanished, and I decided to jump into it.

Zdeněk on setting up the internship and why he hired me

✍️ We didn’t have a formal internship program set up at that time. However, we knew that we had grown to a size where we could absorb the effort associated with hiring an intern. After meeting Filip, I saw his hunger and his desire to learn. I knew there was plenty of work for designers, and I was sold. I really wanted him to join the team.
I personally got a chance to intern at an early-stage startup when I was a student, and I wanted to give the same chance to others since I knew how valuable it was for me.

Part 2: I have never been more naive about design before

The beginning of my internship was tough. I remember being super excited and thinking that onboarding would take a maximum of two days, and after that, I would go straight into designing.

Well, I might have been a bit naive, as onboarding took a month, and even after that, I felt like I knew so little about Productboard and the way the organization works.

Productboard is a very complex product with many use cases and types of users, and for someone who knew very little about B2B SaaS in general, it was a lot of things to absorb. Looking back, I am grateful that I had a lot of time to familiarize myself with the product, because it paid off later when I had the context I needed for designing. It is also worth mentioning that apart from building up knowledge, it is crucial to meet people within the company and build relationships with them. Later on, they will be the ones who will help you succeed by, for example, giving you feedback.

I joined one of the product tribes called Insights, which had two or three other designers working on various features and improvements. Zdeněk tasked me to tackle one of the more minor UX issues identified by customers. The task was to redesign bulk operations within Insights which had many usability issues, such as poor discoverability or confusing button placement. It was a small enough chunk, and I felt confident I could solve it quickly. Two weeks tops. I was wrong.

The expectation was that I would simply take the problem and design a solution. What I bumped into was that I needed more understanding of the interaction and needs of users. I spent many hours looking into feedback, observing recordings of users in FullStory (a tool for seeing users’ screen recordings), and talking to other designers. I iterated heavily and made use of several pair-design sessions and design critiques. These were very useful, because more senior designers gave me quick feedback and direction. What I did not expect is that other designers would challenge my design decisions and show me that I could have done better. Two months later, I managed to find a working solution, had it tested, and handed over the designs. Unfortunately, this feature never got shipped, because it wasn’t high enough on the priority list.

I want to highlight how vital the mentor/mentee relationship was in the beginning. Frequently, Zdeněk was the person I would go to when I was struggling or unsure of what to do. He would advise me on how to continue, but more importantly, he listened to my worries and pains and supported me on a human level.

💡 Exploring and iterating are crucial. It’s what makes designs good. I needed to focus on producing instead of getting stuck on details and overthinking.

Working in a team with a product manager

One of the goals of this internship was to validate the idea of working as a product designer and whether this role fits me. And for that reason, I wanted to experience how it is to work in a team and with a product manager. As I wrapped up the first project, I was given an opportunity to work with Eva Novotná, a product manager, and explore a video integration in Productboard. For the first time in my career, I started to understand problem discovery, solution discovery, and stakeholder management.

I approached the problem by first trying to understand the customer problems and then attempting to work in low fidelity. This helped me to continuously evolve my understanding of the problem as I talked over the wireframes with other designers and PMs. I had a lot of freedom to do what I wanted, which was a big challenge as well as a cause of frustration, because I needed to figure out how to prioritize my time and as a result, spent a lot of time wandering around.

I did not know it back then, but I had difficulty focusing on what mattered and prioritizing my work. I often felt like I had too many things to do and didn’t know what I should focus on and prioritize first. My understanding of the problem and domain constantly changed in front of my eyes as I worked. I gained a perspective and eventually found a rhythm through collaboration and reflection.

💡 Work prioritization and focusing on what matters is challenging but crucial for success.

My internship was supposed to end in January, but I was hesitant to leave. Zdeněk was happy with my contributions and was open to extending the internship. Considering my options, I decided to take a gap year at my university in the Netherlands and continue the internship. I felt like I could learn so much more and enjoyed my time at the company.

Zdeněk on why it made sense for him to extend the internship:

✍️ Filip had settled in. I saw him getting more and more confident. He understood the product a lot better at this point, and I wanted him to experience working on a fully staffed product team, shipping a feature. I liked working with him, because I was also learning how to best support somebody so early in their career. He was doing meaningful work, and it simply made sense for everybody to continue.

Diving into the permission domain

After I extended the internship, I got an opportunity to switch to a different, even more complex, domain, because a designer was needed there. I spent the second half of the internship on the newly formed permissions team with Adam Vargic, my new PM.

We focused on two things: Productboard’s permissions, making sure that users would not step on each other’s toes and could smoothly focus on what mattered to them. We wanted users to be informed but not overwhelmed. I dived deep into permission models of other products and the needs of people around permissions. I learned what different editing and viewing rights for users mean within a system and that there can be conflicting rights. These conflicts can be resolved in multiple ways, and I learned about which approach is the most fitting. I got a real sense of design debt and how challenging it can be to solve wicked problems. I had to deal with many obsolete UI components and many usability issues collected over time, making designing even more difficult. I still think that one of the hardest things is to not lose the holistic view of the problem and domain within the  narrow-focused activities and details of each day.

So, what did I learn?

Towards the end of the internship, I got to taste the whole process, from discovery and problem definition to shipping solutions to the private beta and iterating on the design. Now, I know what it takes and all the different processes.

To summarize, I learned that I am OK with being a designer. For me, it included a lot of frustration, doubting my abilities and thinking about whether I was good enough to do this work. And that is fine since I am early in my career. Ultimately, I had no significant setbacks and was sometimes late with my designs, but I delivered on my commitments. I am proud that I have proven myself to be able to lead and drive my projects.

Furthermore, I understand what it takes to build software at a company like Productboard. I learned that this work is equally frustrating and rewarding. Some days you want to quit, others it is pure joy.

I asked to try out different projects and got different experiences. My wish came true thanks to the fact that Zdeněk was my safety net; he made sure that the projects were not too difficult and that I would not fall on the ground too harshly.

💡 When I reflect, it is more useful for me to do it with someone else because they keep my thoughts down to earth.