Author: Cindy Donovan

There are a whole lot of marketers who come up with a content idea, and then they immediately sit down to create it without spending a single second in the planning stage. And there are also a whole lot of marketers whose content isn’t very effective at all.

As you’re working to create content that your audience is sure to love, you need to have one eye towards how you’re going to distribute this content. And that means you need to put the technical pieces in place now before you finish your content.