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Intro to TikTok Ads Spy Tools
Everyone knows that learning what your competition is up to can be a great advantage, especially when it comes to promoting the offers and products that you are passionate about.
By spying on your rival companies, you can uncover invaluable information about what works or doesn’t work in their marketing campaigns, allowing you to make better choices for yourself. And that’s where the best TikTok Ad spy tools come in.
In this article, we’ll talk about TikTok Ads Spy Tools:
- What they are;
- The best on the market;
- We’ll discuss the features of each of the spy tools mentioned above, as well as how much they cost.
Learning industry secrets through observing and analyzing your competition’s strategies will give you a head start in preparing any potential countermeasures if and when necessary.
That way, you can get inspired by their successes and offset their failures, improving your offerings in the process and gaining an advantage in the marketplace.
Instead of relying solely on outdated trial-and-error tactics, take advantage of the competitive intelligence opportunities that are available by monitoring the moves of others and using them to your advantage!
If you’re ready to promote your ads through the best video social media platform of today, let’s discuss what spy tools are and list down some TikTok ads spy tools you can try.
What are TikTok Ads Spy Tools?
Let’s face it — it doesn’t matter what industry you’re in; TikTok is a great way to reach your target audience!
Promoting affiliate offers and eCommerce products on the platform is a no-brainer. With its lightning-fast speed and dedicated users, TikTok can quickly be leveraged to increase ROI and get your message out.
Plus, the creative possibilities for unique visuals and sound combinations are endless when it comes to utilizing this platform; turning your posts into something truly eye-catching will certainly work in your favor.
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And since it is easily accessible, there are endless creative possibilities to engage viewers while they learn more about products or services they need or want.
So if you’re looking for an easy, exciting new way to promote your products or affiliate offers, then look no further! TikTok should be top of mind when crafting any new marketing strategy.
But as always, getting started with a new advertising platform can be a bit of a hassle. How do you know what works and what doesn’t? How do you target your market? As always, you would have to research what is working for marketers and businesses.
But doing this manually can be labor-intensive, meaning you’ll spend a lot of your time and energy researching without making any progress. Enter spy tools!
TikTok Ads Spy tools revolutionize how advertisers discover trends, interpret data, and generate insights. By leveraging powerful AI algorithms and rich visual components, these tools offer data-driven solutions to optimize campaign performance.
With one click, you can easily map out influencer campaigns, uncover competitor strategies, analyze user behaviors, and measure ROI — all while discovering their target audience!
With these competitive intelligence tools, you can keep an eye on your competitors and see what type of content they’re creating. With these resources at your fingertips, you’ll be able to craft campaigns that will reach the right audience and maximize ROI — all while having some fun in the process.
See also:
List of the Best TikTok Ads Spy Tools
Whether you’re looking to understand what ads resonate best or isolate user segments based on interests and attributes, TikTok Ads Spy Tools have got you covered.
So go ahead, jump into TikTok advertising, and achieve success with the help of the most advanced ad competitive intelligence solutions indicated below:
1. TikTok Top Ads
Did you know that TikTok has an ad library that is specifically designed to help you spy on your competitors’ ads?
This nifty tool allows marketing professionals to take a sneak peek at what their rivals are promoting, giving them insight into how they position themselves and the resources they invest in ads.
By digging deep into this data bank, brands can find out what’s going to be trendy before it even hits the market, allowing them to come up with ways to one-up the competition.
You could even use the information gained from the library as inspiration for your next masterpiece — after all, imitation is said to be the sincerest form of flattery!
This TikTok ad library can be found in the Creative Center.
To view the ads, you must first sign up for a business or advertiser account. Don’t worry, as you won’t have to create an ad before being allowed to view the top ads.
Filter Options
With so many different ads to choose from, TikTok ad library filter options can help you narrow down your choices to the perfect ad for you. Whether you’re looking for the highest impact on a specific industry, seeking a certain objective, or wanting to reach an audience in a particular location — you’ll find them with ease!
You can also refine ads using parameters such as the likes ranking (in percentage as compared to other ads in the platform), video duration, and day range — all within one user-friendly dashboard.
Here are your choices for the industry filter:
- Apparel & Accessories
- Appliances
- Apps
- Baby, Kids & Maternity
- Beauty & Personal Care
- Business Services
- E-Commerce (Non-app)
- Education
- Home Improvement
- Household Products
- Life Services
- News & Entertainment
- Pets
- Sports & Outdoor
- Tech & Electronics
- Travel
- Vehicle & Transportation
The objective filter has the following options:
- App Installs
- Conversions
- Lead Generation
- Product sales
- Reach
- Traffic
- Video Views
As for the ad reach, you can choose among For You, Reach, CTR, 2s Views Rate, and 6s Views Rate. By default, For You is selected.
TikTok Ad Details Page
The ad details page has all the juicy intel. It not only showcases the video of your favorite ads, but also gives some pretty in-depth insights into likes, comments, shares, industry, target region, and objectives. With so much data at your fingertips, you’ll gain loads of valuable insight into how successful brands create and market their campaigns.
The TikTok Ad Library is every competitive marketer’s secret weapon. With it, you’ll gain valuable insight into your competitors’ strategies and see what content works for them, so you can make sure you’re staying one step ahead.
All that for free! With this tool, there’s no excuse not to look into what other advertisers are doing.
2. PiPiADS
Are you looking for the perfect way to make sure your next TikTok ad campaign comes out on top?
Then you need to consider using PiPiADS, a powerful TikTok ads spy tool.
This amazing tool tracks your competitor’s latest ad campaigns and helps you strategize against them so that you can make sure your ads achieve maximum reach and engagement.
How to Join PiPiADS
Signing up for an account is quite simple. Just head over to PiPiADS.com and input your work email and verify you are human. Getting started is free — although the free plan has a lot of limitations which we will discuss later.
Nevertheless, it’s a good plan to start with just to see how the spy tool works.
After this, you will be able to view the user dashboard. Right off the bat, you’ll see all available search types that can be done on the main menu.
Best Features of PiPiADS
Most of PiPiADS main features are shown on the main menu of the dashboard, so let’s discuss each and every one of them.
TT Ad Search
This is basically the TikTok Ad Search. Here, you can search for relevant TikTok ads based on:
- Ad Keyword – the combination of words relevant to or mentioned in the ad.
- Ad Text – the text used on the ad, if any.
- Advertiser Name – the business page or profile promoting the ad.
- Landing Page – based on keywords on the landing page.
To further narrow down your search, you can click on the Unfold link right next to the search button. You will be shown a list of other filters available, including:
- Categories – Select from e-commerce, games, app, dropship, brand, and TikTok Shop Ad
- Basic – these filters are the usual ones: geolocation, call to action button, ecom platform (Shopify, Bigcommerce, etc.) and ad type (brand ads/spark ads, non-branded ads)
- Data – these are the amount of engagement the ad has received (ad impressions, total likes, popularity, number of days it has been running, and the like rate)
- Period – these are the dates the ad has been active (first and last seen); you can either include or exclude ads from the dates you selected.
If you’d like to repeat the same search later on or if you’d like to create a search template, simply click on the Save Current Search button and add an identifiable name.
The results can be sorted based on when it was first or last seen, the number of ad impressions, the number of active days, popularity, and the like rate. Each ad card will display not just the TikTok video used for the ad, but these details as well:
- advertising page
- dates active
- country targeting
- Category
- audience targeting (can include demographic or interest)
- device targeting
- video duration
- ad impressions
- number of days active
- popularity
To bookmark an ad, click on the star icon and add it to your collection (you can also add a new collection).
To view the actual video, click on the thumbnail. If you’re on the free plan, you will not be allowed to view the ad. But if you’ve subscribed to any of the paid plans, you’ll be able to view the full video and see additional ad information.
Other important ad details you’ll see are:
- ad cost – not the actual ad spend but is just an approximation based on big data and CPM rates for target regions
the number of conversions – not an exact number but is an approximation by PiPiADS based on big data and common CPA conversions for the region targeted - like rate – calculated based on the number of conversions against impressions
- TikTok URL – takes you to the actual TikTok video
- landing page – takes you to the page the user goes to upon clicking on the ad.
Beneath the details, you’ll find buttons to view ad details, download the video, view the advertiser, and block the advertiser.
Product Search
This is the newest search option available in PiPiADS. If you have no idea what keywords are being used by your competitors and you don’t even know who your competitors are, this is a great place to start.
All you need to provide are some information on the product you want to research, such as any of the following:
- product keyword
- product name
- product description
- competitor domain name
- advertiser name
Like TT Ad Search, you can further narrow down ads shown by filtering them using:
- location (country or region)
- category
- ad impressions
- total likes
- like rate
- dates first and last seen
- ads (how many ads are available for this product)
- price
As expected, the ad performance information is indicated on every ad card. If you click on it, you will be taken to a new page that shows the ad performance summary, as well as a list of TikTok videos that showcase that specific product.
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Winning Product
This is the simplest TikTok ads search option in PiPiADS. This automatically shows the best TikTok ads of late.
The search results display TikTok videos in descending order based on the release date, ad impressions, likes, and comments. You can rearrange them in ascending order if you prefer.
To limit the results, you can input specific keywords on the search bar. The ad summary is visible beneath each ad card.
Just like with TT Ad Search, you can click on the card to view the ad details or even download the video. You’ll also see the various ad texts used for the ad, in case there are multiple.
Advertiser Search
PiPiADS Advertiser Search feature allows you to quickly locate information about any advertiser on TikTok. All you have to do is enter the name of the company or individual in the search bar, and PiPiADS will provide a list of all their ads. From here, you can view each ad’s performance metrics.
By default though (without any advertiser name), you will find a list of advertisers arranged based on the total ad impressions it has received across all its campaigns.
Etsy Product
This search option helps you find Etsy products being promoted in TikTok. There are two sub-options for this: Etsy Product search and Etsy Store search. Product search allows you to refine your search by inputting information about the product, such as keywords, categories, etc. The results will then show ads related to that product from different Etsy stores.
Upon clicking on a product, you’ll be taken to another page that displays TikTok performance information on that specific product. You can also click on the View Product button to view the actual product page on Etsy.
For the Etsy Store search option, you can simply enter the store name, and it will list all their ads. You can also view the default list and rearrange the list based on Sales Growth, Total Sales, Total Reviews, and more.
To view the performance of the Etsy Store, click on the Shop Detail button. You’ll be taken to the Store Analysis page that provides information on the store’s sales, products on sale, total reviews, and total collections. You’ll also find its list of products being promoted on TikTok. Clicking on one will take you to the product details page.
PiPiADS Pricing
PiPiADS offers three pricing plans for users: the Starter Plan, the VIP Plan, and the Pro Plan.
The Starter Plan is worth $77 per month and allows you to search for 200 ads at a time, and 20 each of product details, ad details, advertiser queries, and advertiser details.
The VIP Plan costs $155 per month and allows you to search for 2000 ads at a time, 200 each of product details, ad details, and advertiser details, and finally, a thousand advertiser queries.
Lastly, the Pro Plan is priced at $263 per month and allows you to search for 5000 ads at a time, and a thousand each of the search details types, and 3000 advertiser queries.
You can test the Start and VIP plans for only $1. There’s a free plan available, but it doesn’t really help a lot since you can’t view the ad or product details through it, plus it only allows you to search for a maximum of 10 search results.
Overall, PiPiADS is a great tool for researching top-performing TikTok ads. It offers a variety of search options to help you find the right ad or product quickly and easily.
You can also view performance information on each ad or product, as well as the associated Etsy store.
Additionally, PiPiADS offers three pricing plans so you can choose the one that best suits your needs.
3. BigSpy
BigSpy is the online destination for all your social media competitive tracking needs. Whether you’re looking to keep tabs on competitors and trends in the marketplace, or needing a comprehensive marketing strategy—BigSpy has you covered.
One of its most popular features right now is the TikTok Spy Tool. This innovative tool allows customers to scour popular videos and trending hashtags or keywords on TikTok, giving them an inside look into what’s working and what’s not in content marketing on this platform.
How to Join BigSpy
Joining Bigspy is easy and can open you up to many new possibilities. No matter your background, Bigspy can help you discover anything from hidden deals to key influencers and even trends related to any product, brand, or profession of your choice.
With only a few clicks, you’ll gain access to the most powerful market research tool out there that was designed with convenience in mind. Joining Bigspy will give you insider knowledge and provide insights into topics ranging from fashion to business that might otherwise remain unknown.
Click here to sign up for BigSpy. You’ll only be asked for an email address and a password, and once verified, you’ll gain limited access to the tool.
Best Features of BigSpy
Being the biggest social media ads spy tool can make BigSpy very knowledgeable in the various aspects of monitoring these types of ads. As such, they have multiple excellent features that would surely make you want to turn to them for your needs.
Three Main Industries
The main industries that BigSpy is focused on monitoring are e-commerce, gaming apps, and non-gaming apps. With its strong focus on these three areas of expertise, BigSpy can provide you with the data you need to make informed business decisions.
You can focus on one industry at a time, and you can switch to another industry once in a while. With the free plan, you can switch industries up to 3 times per month.
Multiple Social Media Platforms
The bane of every marketer’s existence is trying to keep up with all the changes that happen on different social media platforms. BigSpy makes it easier by providing insights into multiple platforms, including TikTok, Facebook, Instagram, and Twitter. Whether you need data from one platform or more, BigSpy has got you covered.
So even if you’re just focusing on TikTok Ads, if you ever plan on looking into other social media platforms, you can use the same tool.
Massive Ad Database
The massive ad database that BigSpy offers is probably its most impressive feature. With this, you can search for thousands of ads at a time. You also get detailed performance data for each ad, including impressions and click-through rates. This helps give you an idea of the effectiveness of each ad and what changes you might need to make. Plus, the data is updated daily, so you always get the freshest information available.
Full Ad Details
Upon initial search, you’ll see ad cards in the results. Each ad card contains relevant information on the ad, such as which platform it is being shown in, a chart of its performance trend, and the ad performance summary, which mentions:
- ad popularity
- impression
- duration (how long it has been active)
- likes
- comments
- shares
- date last seen
Clicking on your chosen ad will open a full page of more comprehensive ad details and an option to watch and download the video. If you like an ad and would like to save it for review later, you can add it to your Saved Ads folder by clicking on the star icon in the video’s upper right corner.
Featured Ads Search
If you’re looking for the best TikTok ads (or products) that are showing signs of speedy and steady growth, then you should utilize BigSpy’s Featured Ads.
This search option helps you narrow down ads based on how fast and how steadily they have been performing over the past days (15 days, 30 days, 90 days, etc.)
You can narrow them down via:
- location
- social media platform
- website type (Shopify, Woocommerce, Bigcommerce, etc.)
- ads type (image or video)
BigSpy Pricing
There are three plans available: the Basic, Pro, and VIP. However, only the VIP plan offers the TikTok spy tool. It costs $3,600 per year.
This is the biggest downside to using BigSpy as it costs a lot to gain access to the TikTok advertising spy tool. At the price point of $200 per month, the spy tool is very expensive if you only want to gain access to TikTok ads. But if you’ll be using all the other social media spy tools, it’ll be worth the price point.
BigSpy’s ability to isolate trend-worthy content makes it incredibly powerful for those looking to navigate influencer marketing strategies — so if you’re looking to catch up with the trends that matter in a specific industry, BigSpy can be a good choice.
4. Minea
Have you ever wanted to get a sneak peek into what products to promote with TikTok Ads? With Minea‘s TikTok Ads Spy Tool, you can do just that! With this powerful tool, you can explore the successful strategies of other leading brands in your market and find THE winning product.
Unlike other TikTok spy tools, this one is more focused on eCommerce and dropshipping products than software and service-related offers.
Minea Best Features
If you’re looking for a revolutionary way to gain an edge over competitors when it comes to researching and analyzing your target audiences, Minea’s TikTok Ads spy tool is the ultimate asset in your arsenal. Here are some of its best qualities.
Elaborate Ad Filters
With Minea’s extensive list of filters, this tool is sure to help you find an ad you need. You can start with a keyword search, or filter it down to ads from a specific domain. Limit results even further by selecting your target country and ecom type.
Sift through results further with plays, language, downloads, comments, shares, forwards, and more. With so many options and combinations available, it’s highly likely that you’ll find what you’re looking for in no time.
Useful Ad Insights
With Minea, you can easily dig into valuable advertisement information that helps you maximize your dollar. Their user-friendly dashboard gives you insights into current and past ads, making it easy to get a quick view of the best TikTok ads campaigns.
Aside from the actual ad, Minea provides crucial information such as how many plays, shares, and likes it has received.
Get informed decisions quickly with their real-time analytics platform — helping you stay one step ahead of competitors and gain more insights along the way.
Global Coverage
If you’re looking to get your footing in global marketing and understand what the competition is doing, you’ve come to the right place! Minea’s TikTok Ads Spy Tool provides access to advertiser ads around the world, including over 80 different markets.
Their wealth of data will help you identify trends and gain insights into global ad campaigns that’ll help you make smarter decisions regarding your own plans.
Minea Pricing Plans
Minea has three different pricing plans, but if you want to get access to the TikTok ads information, the only real option for you is the Premium Plan — which is worth 99€ per month.
You’ll be able to search up to 100,000 ads across multiple platforms, including TikTok, Snapchat, Facebook, and Pinterest — great news if you like variety. It may sound like a lot of money, but it really isn’t when you take into account all that you’ll gain access to. But beware — no free trial is being offered for this plan! If you want to see how the platform works, you can try the free, but very limited, plan.
5. Admego (formerly Flowspy)
If you’re trying to get the jump on your competition, take a cue from the pros and get some serious intel with Admego TikTok Ads Spy tool. This powerful little engine gives you an inside look at all of your competitors’ campaigns in one fell swoop. With spy features like actionable insights based on data, detailed statistics, and competitor trends, you’ll be armed with the necessary knowledge to outperform your rivals.
Admego Features
Is it worth paying a monthly fee for using this spy tool? Let’s have a look at its best features and see.
Daily-Updated Database
Admego has an amazing database that actively updates daily with fresh, detailed information about the latest trends and creative strategies from the world’s top influencers and successful TikTok advertisers.
Winning Video Creatives
This spy tool helps advertisers quickly analyze and discover winning video creatives on TikTok. It’s really easy to view the ads inside Admego. If you’d like to see how it looks on TikTok, you’ll also be provided with a direct link to the original video and publisher. This way, advertisers can access more data without having to search through hashtags or profiles!
Unlike the previous two paid spy tools, though, this one does not provide an option to download the video.
Comprehensive Ad Statistics
No longer do you need to stress about your competition or worry about not having access to vital competitor data. With Admego, you can get daily intel on the best TikTok ads on.
Plus, with such useful insights into the campaigns of your competitors, you’ll be able to keep track of how well their content is doing and learn how to replicate their success.
Vital information such as the following is provided:
- impression
- popularity
- like rate
- duration (days active)
- share count
In addition, Admego provides an estimate of ad cost and the number of orders the ad has received. You can likewise add the creative to your favorites and view the product page directly.
Advance Filtering
Admego ads is here to simplify the way you search for the best TikTok ads. With this amazing spy tool, you can refine your search results by typing in specific keywords, advertiser URL, domain, advertiser name, and target country. That’s not all, though — Admego even allows you to drill down more by adding the impression count, like rate, and the number of likes and comments an ad has received.
Notifications on Competitor Changes
Admego also takes the guesswork out of campaign analysis by providing timely notifications whenever your competitors make changes to their strategies.
Admego Pricing
If you’re ever curious about what your peers are dreaming up on TikTok, Admego is the perfect tool to suss out the competition — and at a variety of price points.
The Starter plan comes in at just $49/mo, so it’s easy on your wallet; you get unlimited searches plus 250 ad details per day with all premium features included. Plus, collecting your favs takes one click, which means more time to enjoy life (outside of ads).
There’s also an advanced Pro plan at $99/mo plus a VIP experience for larger teams and pro operations at $159/mo — both boasting even more features like more ad details and priority support. All plans are published to come with a risk-free 3-day trial.
6. AdFlex
AdFlex is one of the hottest tools around for staying savvy in the competitive field of Facebook and Native Ads. The good news is that the company has already announced the launch of its TikTok Ads spy tool come 2023.
Using this tool, you’ll be able to boost your line-up by leveraging the incredible ad intelligence available. You’ll have a chance to check out what your competitors are doing with their campaigns and get insight into what’s proving a winner in their respective fields.
With its ability to analyze millions of videos, its powerful algorithm can provide insights into what makes successful TikTok ads tick. It will give you the power to compare your own campaign data with the top-performing ads, so you can replicate their success and target their audience more effectively with your own ads.
Having plenty of search features coupled with an acute understanding of ad success means AdFlex can definitely be your go-to for campaigns set to win on any device. You best be on the lookout for when it is finally released!
What are you waiting for?
These comprehensive tools offer everything necessary to get an edge over the competition.
The concept of spying on others’ ads is sure to provide you with a glimpse of the most successful campaigns currently taking place, acting as an additional resource designed for you to greatly improve the quality of your campaigns!
So, why not take a brief moment out of your day to unlock the power of the best TikTok ads spy tools?
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