Selling to people and getting them to say Yes!
Let us take a look at the are of selling to people, and the 3 Key Reasons Why People Buy And How To Ensure That They Say YES To Your Products!
The 3 Main Reasons People Buy
Are you selling hundreds, maybe even thousands of products every month (digital or otherwise) or are you still struggling to boost your sales volume so that you’re able to at least break even every month?
If you are finding it difficult (if not impossible) to increase sales despite the fact that you are offering high quality, in-demand products then it’s time to unlock the 3 key reasons why people buy. (And these 3 reasons apply across the board – in any market, industry or niche imaginable!)
The reasons why someone buys from their favorite clothing store are the exact same as the reasons people would buy from you as opposed to your competition (or the other way around).
This holds true regardless of whether you sell website designs, artwork or even mail order.
Once you know and understand exactly what the 3 key reasons are, you can tap into the persuasive power that will instantly skyrocket your sales while putting you in a powerful position of expanding your business and ensuring steady growth over a long-term basis. You will be able to master the art of selling to people.
If you hadn’t already guessed, this report is all about the power of psychology. But rather than give you a lengthy (and boring) overview of how to use questionable “mind control” tactics to unfairly influence buyers – I’m going to show you how to use legitimate, honest and proven buyer triggers that deliver a powerful message to your buyer base – ensuring that your sales go up and your refund rate goes down.
And we’re not only going to uncover those all important three reasons that people buy, we’re also going to figure out how we can get into the minds of potential buyers, so they come to you instead of your competitors.
Are you ready to turn the tables around and put YOUR brand in front of a hungry audience of buyers?
How To Increase Sales With Buyer Triggers
Reason #1: “…to make money”
We all want to make more money, right? And so it should be no surprise that “making money” is one of the main reasons why people buy products. Just take a look around the marketplace today and you’ll see just how many products are designed to help people increase their income – and improve their financial situations.
More money means different things to different people: For some it might mean no more worrying about how to pay the bills. Other people may need to make money to fund projects, get businesses and projects off the ground, while for many others, making more money is simply about security and in their ability to provide a better life for their family and future generations.
If your product can help someone make more money, thus improving their financial situation, then you’ll be tapping into one of the key reasons why people purchase products and increase your effectiveness in selling to people.
Reason #2: “…to save money”
Saving money is just as important to buyers as making money is, and if you browse through both digital and physical product marketplaces you’ll find plenty of information on how people can reduce their overall costs and save more money.
From saving money on household bills to saving money at the pump, if your product can help people to save money you’ll be taking advantage of yet another key buying trigger.
Reason #3: “…to alleviate pain and suffering”
This is a very powerful reason for people to buy because this group of buyers are absolutely desperate for a quick and easy solution to their problems and they are willing to pay or do just about anything to find one.
You may have heard the term “desperate buyers”, and there is an entire market dedicated to this avid group of buyers.
If you cater to a market that consists of buyers looking for prompt answers, fast solutions to personal problems, or relief from emotional or physical pain, showing them how your product will directly alleviate their suffering is a very powerful trigger that will result in increased sales.
Understanding What Your Buyers Really Want
You now understand the 3 key reasons why people buy, so your next step is to uncover what people buy, so that you can create a best selling product in your industry or niche market.
To do this, you need to get into the minds of your potential buyers so you can understand what they’re most interested in and willing to pay money for. It’s like trying to find the need of a particular market. It’ll help you create the best product you possibly can while ensuring that your time is spent wisely creating products that have already proven to sell rather than testing out unknown markets.
Your first step is to conduct market research. The more you know about your audience the better your results will be, both in being able to understand your buyers and your ability to reach out to them.
For example, if you were a photographer who was interested in creating an information product focusing on teaching beginner photography-based techniques, you would want to conduct market research to first determine demand, and second to identify a unique angle or focus that you could use to set your product apart in the market.
This research would also give you access to valuable information about your market as a whole including:
Leaders (authorities in your market)
Research can make all the difference between spending a lot of time on a product only to get few sales in return, and identifying whether there really is an audience out there for the information you want to publish.
Using Alexa For Market Research
You’ve likely heard of Alexa, but have you ever considered it as a tool used to quickly (and thoroughly) analyze your market so you can better understand what people are looking for?
Here’s how to do it:
When you reach the main page of Alexa.com, click on the site info tab.
On this page, you are able to search 5 websites at once in order to compare traffic stats (including volume and history).
For our example, we’ll use the website www.AustralianOpen.com
Alexa gives us a summary of stats for the site and unsurprisingly it reveals the traffic for the site exploded into action at the start of the year, just before the tournament began.
With this information, you can see how trends are an important part of your site research. When you have a potential product in mind for a specific audience, you can explore different sites that already cater to that audience and evaluate overall traffic, interest as well competing websites already in your market.
Over on the right hand side of the page you can see the main high impact search terms that will bring people to the websites you are researching.
You’ll also be able to delve into search analytics including search terms that are rising and falling. This in particular is useful because it pinpoints potential trends. It can tell you what people need.
You can even find out more about the audience that visits this particular site. This is one of the most important features of all, because you can see how each age group compares to the general population.
For example, do more men between the ages of 25-34 visit this site than older men between the ages of 55-64? Do more female visitors go to the site overall than men?
As you can see, there is a wealth of information available on Alexa.com that can help you plan products that people are more likely to say yes to. It’s a great tool to use during the early stages of development because the more you know about your intended target audience, the easier it will be to identify a product they will be in need of.
For example, the audience demographics on this site reveal whether the majority of visitors to the Australian Open site have children or not. Could this be useful in your product creation ideas and marketing strategies?
In many ways, Quantcast is even more in depth than Alexa.com. You can plug in the name of a site you want to analyze, and see just how many visits it receives per day, week, or month, depending on your needs.
The demographics available on this site tell you a lot about your target audience. Let’s say you want to find out more about the people who use Amazon.com. Scroll down the results page and you’ll find all sorts of valuable demographic information about the audience.
Do more college students use the site than grad school members? How about the earnings of those who visit the site? You’ll get all kinds of answers from Quantcast!
Incidentally it’s worth identifying any peak trends that hit your market at certain times of the year. For example gardening will always be more popular during the main growing seasons. November is when things really take off for anyone selling festive products for the Christmas season. These two are obvious, but you’ll find plenty of other ideas as well. Do any of them apply to your audience?
CrazyEgg – getting more information from YOUR visitors
If you have a website and you’re thinking about creating a product
that is specific to your audience, CrazyEgg is a valuable resource both in terms of analyzing a market and in downloading “Heat Maps”, a complete and detailed snapshot of your website, so you can improve your marketing campaigns and make changes that will increase conversions.
A Heat Map provides you with the opportunity to take a look at your website in a whole new way. You’ll see a darkened view of a particular page – and your Heat Map will show you which links are the most popular on that page.
So if someone clicks on a link only occasionally, it would show as a bluish color. However if one link is very popular, producing a high number of click-throughs, it will appear in red. In other words the warmer the color, the hotter that area of your site really is.
This is a paid service but you do get a thirty-day period free to try it out. And the basic service is very affordable so it might be worth a look if you are serious about finding out what your visitors want and need.
Getting Into The Minds Of Your Buyers
If you want to increase your sales, you have to get into the minds of your buyers, and understand how and why they think the way they do. The more information you can gather and analyze – through using sites like Alexa to track the competition and Heat Maps to track the information on your own website – the easier it will be to create products that are guaranteed to sell.
If you’ve been creating products based on what you think your audience wants, you’ve been going about it in the wrong way. It’s all about finding a need your audience already has, and figuring out how to fill that need.
That’s why you should never begin creating products until you know your audience. You can get to know them in various ways – by exploring the market, finding out what they like and dislike about similar products in your market, evaluating the competition, researching demand and finally, discovering a unique angle that you can take, in order to ensure that your products stand-out in the market!
Of course there comes a time when you have to think about launching a product and seeing where it takes you. For this you’ll need a dedicated website and a sales page that is designed to bring in as many buyers as possible.
This is where a service like CrazyEgg’s heatmap comes in extremely handy. Let’s imagine you write your sales page and put it up there for people to find. Once you start getting traffic to it you can use the likes of Google Analytics to see which phrases are bringing people to the site and how long they are staying there before they leave – or go through to buy your product, as the case may be.
But the Heat Map will show you how your links are performing, what pages are more popular than others as well as what areas of your website could use improvement in order to boost conversion rates.
Heat Maps won’t only show you which links, graphics and pages are receiving more exposure, clicks or visits, but it can also help you determine how colors, headlines, sub headlines and other sales page elements are affecting sales.
For example, let’s say you’ve used two different colors for two different buy now buttons. One color may be outperforming the other one, but unless you know which one is doing this you won’t be able to capitalize on it and change the color of the other buttons as well. A Heat Map will highlight which button is outperforming the other, making it easy for you to change!
You shouldn’t underestimate the power of testing and tracking when it comes to launching any new product. It can be the difference between a successful product and an absolute loss.
A/B Split Testing
It’s worth mentioning the process of A/B testing here. You may also have heard this referred to as split testing. We made a brief mention of this above when we talked about having two different colored buy now buttons.
The idea is you change just one element on two landing pages, whether it is a headline, bullet point, color scheme, layout or perhaps even just button or link placement.
For example you might have a newsletter you want to send out to your 2,000 strong email list. So you send 1,000 people the standard newsletter with one subject line, while the other 1,000 people get exactly the same newsletter with a different subject line.
Apart from the subject lines everything else is exactly the same.
By running an A/B split test campaign you can see which subject line drew the most attention, which one garnered a higher number of open-rates and which one ultimately out-performed the other.
The same test can be conducted to evaluate two different headlines, sub-headlines, greetings and even website designs.
Test your ideas. Test your audience. Find out what makes them tick – and then test whether they react more strongly to one element in your sales funnel than another.
The great thing is, some of this knowledge you’ll learn as you go along can be applied to more than one product launch. As you get to know your target audience, you’ll start to understand them better. You’ll instinctively know whether one product is likely to out-sell another. You’ll have far more hits than misses, and you’ll ultimately, sell more than you ever have before.
When selling to people, nothing is more important than understanding your buyers, what they want most, what they are interested in and what they will buy (and buy again).
When you know your target audience, you know how to create and deliver products that will outsell and outperform the competition. In fact, the more you know your buyer, the greater position you are in to become a leading authority in your niche and someone that people recognize as a primary source of quality products that they can feel comfortable buying.
Knowing your market is also important when building your brand. Nothing will speak to your audience more clearly than when you truly understand what is most important to them. Your products will have a solid angle, a distinct voice, and will stand out in your market, no matter how crowded.
You’ll become a primary player in your industry – a force to be reckoned with, and an authority figure.
Get to your audience and you’ll build a strong, polished brand that will stand the test of time.
It’s a real win-win situation – you get what you’re looking for, the customers get what they’re looking for, and both parties are likely to want to maintain an ongoing business relationship for many years to come.
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Shopify has been a hugely popular system for a number of years, making it easy for people to start their own online shops without needing to know a lot of complicated technical stuff.
More recently, I’ve noticed a few clever guys combining the ease of setting up Shopify with dropshipping – which gives the benefits of being able to sell products on Shopify, without having to buy actual stock for their website.
Fortunately, you can start and run your own Shopify store without having to spend a single penny upfront on stock for it. How? Dropshipping.
Dropshipping makes it easy to stock a store without a huge upfront investment, and it has a number of other benefits, as well.
Keep in mind that dropshipping does have a few drawbacks, which will also be discussed in this guide. But there are some ways to mitigate those drawbacks, and you’ll read about some of those, too.
If you’re ready to learn how you can make money with your own shop without spending a dime on inventory, you’re going to want to read this guide front to back.
So let’s get started.
What Is Dropshipping?
For those of you who don’t know what dropshipping is, let me give you a brief explanation.
In essence, dropshipping is a way for individuals or companies to sell products without keeping any inventory by shipping products directly to the customers from the manufacturers or a reseller.
Let’s say you want to open a shop selling pet supplies, but you don’t have any money for inventory, nor do you want to deal with the hassles of keeping inventory and shipping products yourself. So you contact a company that offers dropshipping, get a list of their products, and add them to your Shopify store.
When a customer places an order from your shop, you simply process the order by placing an order with the dropshipper and having it sent directly to the customer. You never have to touch the product at all, because it’s sent straight to the consumer from the warehouse.
This works beautifully if you can find a reliable dropshipping company, because all you have to do is act as a go-between by facilitating the sale and having it sent to the customer. The customer pays you first, and you use the money they paid you to order the product. You don’t have to have any money at all, beyond paying for your domain and Shopify’s fee, to get started.
Benefits of Dropshipping
Dropshipping has a number of benefits other than just saving you from needing a large upfront investment for inventory. Let’s take a look at a few of the biggest benefits.
- Little To No Startup Capital Required – The most obvious benefit of using dropshipping is the fact that you don’t need to pay for inventory upfront, so you can start your store even if you’re on a shoestring budget.
- Less Work Involved – With traditional retail methods, you must keep inventory, remember to restock products before you run out, handle packaging and shipping products, deal with returns, and more. With dropshipping, you just pass the order on to the manufacturer or distributor and your work is done.
- Lower Overhead – When you stock your own inventory, you must have space for that inventory, which often means renting warehouse space and/or office space. Even if you keep your inventory in your home, you’ll need to set aside space for it and spend time managing it, plus you must buy things like shelving to hold the products.
- Flexibility – Rather than be tethered to a specific location, which would be necessary if you kept your own inventory, you can operate a dropshipping business from pretty much anywhere in the world as long as you have a computer and reliable internet connectivity.
- Wider Availability – Because you don’t need to spend money upfront, you’ll have more products that you can offer your customers than you might in the beginning if you were purchasing inventory upfront.
- Scalability – Your business will also be able to scale upward more quickly if you use dropshipping, because adding new inventory is as simple as listing it on your shop. You can scale almost endlessly as long as you can find appropriate products.
As you can see, there are some pretty big advantages to using dropshipping over traditional retail, but there are also a few disadvantages to be aware of, which we will discuss in the next section.
Drawbacks of Dropshipping
Of course, like anything, there are also some drawbacks to using dropshipping for your shop. Let’s take a look at a few of the biggest problems you might encounter when using dropshipping.
- Delivery & Inventory Issues – Because you’re relying on someone else to ship your items, you may run into problems where the company you’re using to dropship your merchandise doesn’t deliver on time, or they run out of inventory and don’t let you know in time. This can hurt your reputation, because customers bought from you, not the dropshipper. Ultimately, this falls back on you, because you trusted the company to deliver. You’ll have to apologize, take responsibility, and offer a refund or other compensation to your customers.
- Shipping Issues – If you’re using more than one supplier, you may run into issues with shipping costs. For example, if a customer orders several products from you and each one happens to be from a different supplier, you’d have to pay several different shipping charges. You cannot pass that cost onto the customer, because they’ve already paid you for shipping when they placed their order. For this reason, it’s a good idea to stick with a single supplier, at least in the beginning.
- Low Profit Margins – The profit margin on a lot of products, such as consumer electronics, is already incredibly low. It can be difficult to make enough profit, even if you’re buying wholesale and paying for inventory upfront. When you’re using a dropshipping supplier, your margins will likely be even lower, because you won’t be buying in bulk, thus you’ll be unable to take advantage of bulk wholesale pricing.
Dropshipping isn’t perfect. If you’re looking to start a business that will leave you rolling in dough without a care in the world, it’s probably not the right method for you. There’s always something stressful happening when it comes to dropshipping… always something frustrating going on that needs to be addressed.
But if you don’t have a lot of money and you’re certain you want to own your own online shop, dropshipping is probably your best option. You can always stock your own inventory in the future. Dropshipping is simply a stepping stone.
We talked a little about how dropshipping works, but there are a few additional things you should know about how the system works before you decide if you want to use it for your business.
There are three members of the dropshipping supply chain that you need to know about:
- Manufacturers – They create the products, but usually don’t sell directly to the public. Some rare manufacturers may offer dropshipping, but generally they will go through a wholesaler instead.
- Wholesalers – They facilitate the retail process by acting as a middleman. They buy at the lowest possible price from the manufacturer, and sell at a slight markup to retailers. They may offer dropshipping.
- Retailers – Retailers buy from wholesalers, or sometimes manufacturers. They sell to the public, typically at rather large markups. They may also use dropshipping as their product source.
Any of these may actually be a dropshipper, but wholesalers are the most likely to offer it. The best source for dropshipping would be at the manufacturer level, because you will get the best prices, however most manufacturers know they can just sell their products to wholesalers without all the hassles of dropshipping, so it’s not easy to find manufacturers who will dropship.
You can also find retailers who will dropship, but you would have to charge more than they do to make a profit, and you won’t find as many buyers at those higher prices.
Most dropshippers will be pretty much invisible to the consumer. They will usually ship the products in your name, often with your logo and return address on the package, so it appears as though your company shipped the product to the customer.
Of course, you’ll have to deal with the occasional return, but in that case you’ll simply work with the dropshipper to make whatever corrections are necessary.
Because so many people dream of starting their own store and don’t have the funds to buy inventory upfront, there are a lot of scammers that prey on those people.
Fortunately, these places are usually easy to spot. Here are a few ways you can spot the scams and avoid them.
- Monthly Fees – Stay away from companies that require a monthly fee for “membership”. Legitimate dropshippers will never charge you a monthly fee for access. Often, companies that charge a monthly fee are really just directories of potential dropshippers. And if they claim to be a dropshipper rather than a directory, they are not an honest company.
- Retail Prices – Be sure to check out the company’s prices to ensure they are lower than retail. If they are selling at retail, you should avoid them.
- Selling to the Public – If a dropshipper is legitimate, they will usually require you to apply for a wholesale account and be approved. If they sell directly to the public, they are really just a retailer masquerading as a wholesale dropshipper.
There are many reputable dropshippers out there. Just be aware that scams exist, and be careful about which companies you do business with.
Finding a Dropshipper
Finding a dropshipper that is legitimate, has fair prices, and is reliable can be tricky. It can take weeks or even months of research to find those few gems that will be reliable enough to base your business on and have prices that allow you to make a decent profit. It could mean calling hundreds of companies, waiting on hold for long periods of time, and asking endless questions.
For this reason, most people choose to use a dropshipping directory to find companies with which to do business.
Be aware that most directories do charge a fee for their services, but a good directory is worth the cost, as it can save you a great deal of time and frustration.
Here are a few of the more popular directories:
>> http://www.worldwidebrands.com ($299 for lifetime access)
>> http://www.salehoo.com ($67 per year)
>> http://www.doba.com ($60 per month)
>> http://www.wholesalecentral.com (free)
Even if you’re using one of these directories, you should still carefully vet any company you’re considering working with. Bad companies can occasionally slip through the cracks.
Getting Set Up
Before you get started, you’ll need a few things to be in order. For example, you will need a business license, tax ID number, and potentially corporate or LLC documentation to prove you are a legitimate company that is truly seeking a business relationship rather than an individual looking to buy stuff for their personal needs at wholesale prices.
You will probably want to start building some credit for your company as soon as possible, because this will allow you to get NET 30 payment terms, which means you will be able to pay for merchandise 30 days after the initial order.
Until then, you might want to front some money into an account with your dropshipper in the event they have minimum orders. For example, if they require a $300 minimum order, and your average order is only $50, you could put $300 into your account in order to meet their minimum and have products shipped as needed. This is often enough for companies that have a minimum order requirement.
You could also wait until you have $300 worth of orders and submit them all at once, but if you’re just getting started and not getting a lot of orders, this could delay shipments to customers so long that they get tired of waiting and ask for a refund.
You’ll also need a domain name and a Shopify account. Your domain name should be as short as possible, catchy, and memorable. Forget having keywords in your domain. That doesn’t work as well as it used to for SEO purposes, and it will make it harder for your customers to remember your website later.
Instead, try to find something your customers will remember. Think of some of the most interesting brand names you can, and use those as examples.
Here are some examples:
- Nike (their company isn’t named Cool Athletic Shoes)
- Chipotle (not known as Fresh Tex-Mex Food)
- Coca-Cola (not called Sugary Carbonated Beverage)
- Dominos (they aren’t called Hot Pizza Delivered)
Your shop needs a great name, so it’s worth the time to think of a really cool brand name and get a nice logo created for it.
Here is a checklist of things you’ll need before you begin:
- Business license
- Business structure (such as LLC or corporation)
- Tax ID number (you can request an EIN online from the IRS)
- Business checking account (not personal)
- Paypal account (to accept payments)
- Business credit card or debit card (for making payments)
- Business telephone number
- Business email (ideally @yourdomain.com)
- Shopify account
- Domain name
When you’re ready to set up your store, you can check out Shopify’s easy instructions to help you get started.
You’ll find all the instructions you need to set up your shop at that link, and you’ll be happy to find out that it’s incredibly easy to set up and manage your shop! Most people can get a simple store set up in a weekend, and even if you plan on offering several hundred products, it should take you more than a few days to add everything to your store.
For domain registration, NameCheap is a great option. They are affordable and have great customer service. Don’t forget to Google their latest coupon! They have a new one each month and it will save you a little money on every domain you buy.
Problems will arise in dropshipping, but that’s true of any business you can think of. Fortunately, dealing with most of these issues is relatively simple.
One of the most common problems that may arise is when your dropshipping company screws up. Maybe they fail to ship your customer’s order quickly, or they send the wrong item.
When this happens, it’s important to accept responsibility, apologize to the customer, and try to make it right. For example, you might offer a discount off their next order, or include some sort of freebie for the customer. You could also offer to refund the shipping fee, or offer free expedited shipping on the replacement product.
Yes, this could cause you to make less profit on the order. It might even cause you to lose money on the deal. But remember, this wasn’t the customer’s fault. Ultimately it is your responsibility, because you chose that particular dropshipping company.
You should definitely make sure the dropshipper pays to fix the issue, such as sending a new item to the customer if the wrong item was sent, but you’re probably on your own for any upgrades you give the customer.
Be prepared to switch to a different supplier if the one you choose seems to have problems too often. For this reason, it’s a good idea to find several suppliers before you even open your store in case you need to switch quickly. It’s also a good idea to use multiple suppliers in case one runs out of a particular item so another company can seamlessly pick up the slack.
Inventory management is another potential problem. Many suppliers will use companies such as Ordoro or eCommHub to manage their inventory, allowing you to sync your own inventory with theirs, but not every company uses one of these.
If possible, find companies that do use an inventory management program that can easily help you sync your inventory. This won’t completely eliminate inventory issues, but it will help.
You may have to deal with fraudulent orders from time to time, but if you’re accepting PayPal, they will generally handle any type of fraud for you. If you ship an item and have proof of delivery, you’ll be protected by their Seller Protection Policy if the customer tries to get their money back. They also have a system that checks for fraud when a customer uses a credit card to pay.
If you suspect fraud, just give the customer a call or email them. Be friendly and courteous, and just tell them you’re calling to verify their order and their shipping address to make sure you have the right one.
If you cannot get in touch with the customer within a reasonable period of time, you might consider canceling their order and issuing a refund. If the customer contacts you after their order was canceled, just explain you attempted to contact them to verify their order and their contact information did not work. Apologize, and tell them they can place their order again.
Always be sure to have tracking information for every package so you can prove it was delivered. You don’t want to give anyone a chance to get their money back on legitimate purchases simply because you can’t prove the item was delivered.
Dropshipping is a fantastic way to make money without needing to spend a ton of money upfront on inventory. Not only that, but you won’t have to worry about renting a warehouse, tracking inventory, packing and shipping, and a lot of the other hassles that come along with standard retail.
When you combine the power of dropshipping with the ease of use that comes with making your shop with Shopify, you’ll be able to get an entire store online in just a few days.
While dropshipping does have its share of drawbacks, most of them can be avoided or minimized by knowing exactly how dropshipping works, and the ways we’ve talked about to make sure you aren’t scammed and to get the most possible profit from your store.
If you’ve been wanting to start your own store for a long time, but you didn’t think you could afford it, you are now armed with the knowledge you need to do it. Using this information, you CAN have a shop online in just a few days.
All you have to do now is get started!
I wish you the best of luck, and I hope you will take action to get your store open today!
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Have you heard all of the excitement about Shopify, but not how/where to start? Then you’ll love this Shopify Crash Course!
Yeah… it’s easy, people are making money – and wish someone would answer one simple question… how the heck you get started?!?
Well, i’m gonna help there today with this easy to follow step-by-step guide to setting up your own online eCommerce shop with Shopify.
I’ll go over the basics of getting your store live as quickly as possible, so strap on your seatbelt and let’s dive in!
Your Straightforward, Shopify Crash Course With
Step By Step Setup To Selling Products On Shopify
Step 1: Sign Up For An Account
Shopify have kindly taken away the ‘ouch’ of setup by giving you a free 14 day trial, so you can get started without any huge risk or financial outlay.
=> Sign up for the 14 day free trial here
- Add your regular details and then click ‘Create your store now’
- You’ll need to add a few more things on the next page, like your name, address, phone number and country.
- When it asks what kind of products you aim to sell you can just pick “I’m just playing around” for the “Do you have products?” dropdown – and “I’m not sure” in the “What will you sell” part.
- When done there, click “I’m Done” and… that’s it – you’re done. For this part…
Once you’ve got your account set up, you’ll be sent to your store admin screen. This is your central dashboard for all things Shopify – from setting up the look and feel of your store, to uploading products, shipping and your payment options.
It’s a fresh shopify store, so it will look a bit like this (just with YOUR name instead of mine.. haha)
Step 2: Choose Your Store Design
Shopify has their own theme store. To access it go to https://themes.shopify.com/login, login with your store name and start browsing.
Things to note about the Shopify theme store:
- Themes in the store are supported by the designers
- There are free and premium ones, the premium ones usually offer more modifications
- Themes can be customised, if you can’t or don’t want to do it, you can hire what they call “Shopify Experts” who are familiar with the themes and can do full site customisations too
Have a look at the diversity of some of these themes! You really can make yours stand out and look really professional, the options are up to you.
There are a lot of filtering options, so use them to sort between paid and free ones.
Once you’ve narrowed it down based on the look of the theme, click on the sample image and you’ll find some information about the theme. Things like the extra features it has, whether it’s mobile responsive and other things it works with.
You’ll also see reviews too, take a few minutes to flick through and check that this is what you are looking for in a theme.
The next thing you’ll want to do look just under the green button that says “Preview Theme in your Store” and click View Demo.
Like it? If you are ready to make it yours, click the green button.
Shopify will ask you to confirm that you want to install that theme, so click “Publish as my Shop’s Theme”
Don’t overthink it TOO much, you can always get a new theme later, so if you don’t totally fall in love with something just get SOMETHING for now and come back later for a new one.
Step 3: Choose You Shopify Theme Settings
The beauty of Shopify is that you can make a change in your settings and you’ll see it show up on your site immediately – and with so many options, you really can make your store look completely unique… and not just a clone of thousands of stores out there.
So even when you get one of the themes from the theme store, with just a few switches your shop can be completely unique from anything else out there.
On your admin screen, click the Themes menu item in the menu on the left.
In here you should look for the button that says ‘Customize Theme’. Click that and then just have a bit of a play, you can customise a lot of the different look and feel of your store there including the colours, fonts, adding logos etc.
All themes will vary on the options you can change, so make sure you pick something that suits your needs, but some of the options can include the following:
- add your own logo
- adding images for your own carousel style homepage slider
- adding related items to your product pages
- picking how many products to display on your pages
- various prebuilt colour schemes
- font styles
- adding social share buttons
- location of the product images etc.
Step 4: Adding Products Into Your Store
Now that you have the store set up, it’s time to fill it out with some products.
To do this, you go to the menu bar on the left again and click on “Products”
Then, you’ll see a blue button that says “Add a product” (it’s up in the top right hand corner)
You’ll see a page like this, so start adding in as much info about each product as you can. The more information you add here, the better chance you have of getting extra visitors who are finding you in the search results.
Make sure you add in some images too. You can add them in any order, don’t be too fussy here ’cause you can rearrange them later – but DO add some in, so that people can see what they are buying. Also, another tip is to keep them close to the same size – this will look a lot tidier in your store later on, once you start adding a lot more.
Once you’ve finished adding in all of the information don’t forget to click “Save Product” – you’ll find this button on the right (at the top AND the bottom).
Step 5: Set Up Your Store Categories
In Shopify, categories as you might know them – are called “Collections” and these allow you to group products that are similar, so that you are able to recommend products to them in searches or even after they buy – as extra suggestions for purchases.
If you have a comic book store for example, you could make some categories as follows:
- Marvel Characters
- Comics For Kids
- Items On Sale
- New Releases
These will show up as menu items, so it makes it easy for your customers to work their way around your store and find what they need quickly and efficiently.
If you want to save some time, there is also an option to ‘automatically’ create your collections. Choosing to do this automatic option lets you set requirements used to define the product choices and just sifts them in, based on your settings (i.e. items that are blue)
Step 6: Payment Gateways
Now you need to set up how it is you want your customers to pay for their purchases. There are a few options with pro’s and cons to each, depending on the products you are selling, where you are living and the volume of sales you will be processing, so check out your options. To get started faster, you can just process payments directly through Shopify, but you will be charged a (small) additional fee.
Step 7: Company & Tax Settings
Nobody loves this part… but hey, death and taxes and all that… it’s unavoidable and needs to be done before your website can go live.
You’ll need to go and fill in information in the General page. This is basic info about your business, but you can also add in your Google Analytics details in here which is VERY useful for later when you want to track where your sales are coming from.
Next up, you’ll need to set up Taxes details. To do this you need to:
- Click on the Products page (in your admin dashboard)
- Go to the product you are setting up
- Go down to “Inventory & variants”
- Click edit, next to “Product Variant” and a window will pop up
- Check the “Charge taxes” and “Requires shipping” checkboxes are marked (assuming you need to charge taxes and deliver the items)
Step 8: Run An Order System Dummy Test
Shopify have a sandbox area they’ve called “Bogus Gateway” that allows you to test that everything is set up correctly. This is a VERY important part of set up, so don’t skip it – because you could lose hundreds of sales before a person is frustrated enough at not being able to buy that they will contact you and ask for help.
To test your set up using the Bogus Gateway system do this:
- Go to your admin dashboard, click Settings and then click Payments
- Go to Accept credit cards section and click Select a Credit Card Gateway
- In the dropdown menu go to Other and click on (for testing) Bogus Gateway
- Click Activate
- Go to your store, pretend you are a customer and use the credit card details given to you by Shopify to test it.
To test your set up with a REAL transaction:
- Enable your actual payment gateway as discussed earlier
- Go to your store and make a purchase, using your own (real) credit card details
- Cancel the order straight after you’ve checked it has worked and you can avoid paying transaction fees
You should be able to see the details of the sale and transaction in your admin dashboard if everything has gone nice and smoothly.
And that’s it for this little Shopify crash course for now.
Your Shopify store is up and running. You’ve got a full 14 days to try it out before you will be charged for using the platform, so give it a good bash for 2 weeks and see what you think!
I haven’t been able to go into details about sourcing products, delivering them and ways that you can run eCom basically by being a middle-man of sorts, increasing your repeat customers and more, which I’ll cover in some other articles later.
If you’ve learned anything new in this Shopify crash course, or if you’re interested in learning more about more complex strategies with Shopify or have any extra feedback please leave your comments below!
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Using Instagram for marketing to build influencer status, drive your marketing, and network with celebrities, experts, and other professionals- is one of the smartest uses of your time online right now.
It’s also a way to drive a huge volume of sales if you use it to do marketing the right way, so let’s take a couple of minutes and talk about what that looks like.
1. Make sure you understand Instagram.
Captions. Images. Hashtags. They are all important when using Instagram for marketing, to make sure you get the most pull for your efforts. You can follow other influencers in your space, comment, like, and engage with them.
This is one of the easiest ways to start getting known in your space as not only will you be seen by those influencers but by their followers as well.
You can use a website called GramFeed which allows you to search out usernames, hashtags and more. It will show you top post for categories and people. It will let you see what they are doing, how they are doing it – so you can understand the ‘why’ behind it.
This will help you take pictures, find images, and products that will help you appeal to the masses. The end result will be more likes, followers, and engagement.
That makes you more profit.
2. Become a Shoppable affiliate.
When you’re using Instagram for marketing, you want to find some way to have it make you money, and Shoppable is a great way to get that happening faster. You can use Shoppable to link to sites like Amazon, Etsy, etc so you can make profits off of products you recommend on your Instagram account. They view. They click. They buy. You get paid. Yay!
3. Selling More With Sponsored Posts
It sounds like it will cost LOTS – but it doesn’t. It’s inexpensive and help get you post out there. It’s a tested marketing strategy that is available to get your post seen by more people who have the same interest or have liked similar post to yours.
Marketing campaign with the paid post will get the attention of more buyers in your niche and let them know about your page, brand, and what you have to sell.
These 3 simple concepts will get you on your way to using Instagram for marketing, making more profits from Instagram. I hope you can put them to work in your business today, post below if you’ve used any of these methods – or have anything great to suggest.
If you’re looking for a faster way to get yourself more Shopify sales, Twitter has an awesome feature that I absolutely love called ‘Twitter Cards’.
You can buy a deck of them, and you definitely don’t want to be a joker. Get it? Cards… Joker? Oh my gosh… ok, I even make myself cringe sometimes!!!
Twitter Cards completely changed the game when it came to Twitter. You can list a product, a couple of things about it like price and availability. You can also use 200 characters instead of the standard 140.
Why should you care?
This is something that I’ve used to increase sales to more Shopify sales in my store and reach more Twitter users in my niche.
There are several different types of ‘Twitter Cards’ for pictures, videos, music, etc, here are the two main layouts for Twitter Cards.
Using Twitter Cards means you can run ads to your products across a multitude of platforms on Twitter.
Here are a few ways to do just that:
1. Run ads for discounts, contest, and giveaways.
If you add a picture to your tweets about the competition – you will get more entries. That means more leads. If you are using discounts then make sure the image is big, bold and grabs them by the eyeballs and makes them pay attention. You want them to click and retweet to their followers. This will also help you get more followers.
2. Create and post tutorials is a great way to get more Shopify sales too.
If you are trying to brand yourself as an expert in your space one simple way to do this is to post tutorial videos to help your followers understand more about what you do, how you do it, why you do it – and why you are the expert in your space.
Or, you can record videos right from your phone talking to your followers, so they can start to see your personality and feel like they know you. Make sure not only are you posting content, but you are also giving them an opportunity to make a purchase as well.
3. Tracking eCom Sales With Twitter
There is an awesome feature I love called ‘Twitter Product Cards’. It helps eCom store owners track their eCom sales from their Twitter Product Cards.
This allows eCom store owners to optimize their stores to get massive results from Twitter ads.
It also shows the amount of traffic your Shopify store gets from Twitter, so you can find out where you’re getting more Shopify sales from and how many of your clients are on Twitter as well.
In addition, Shopify has a lot of different eCom tracking solutions with their apps, so you can keep an eye on the total amount of traffic that your products are receiving. Where and how it comes in.
Twitter can be a real game changer for your business to take things to the next level as long as you build a solid foundation and keep it simple. Don’t over think it. Take action. Test. Tweak and profit.