by Cindy Donovan | Video Marketing
You’ve put a ton of effort into planning, filming, and editing your video, and you’re confident it’s great content that viewers will love. But what if they never get a chance to see it? Your video thumbnail is the gateway to your content. Like a movie poster, it...
by Cindy Donovan | Video Marketing
Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your...
by Cindy Donovan | Video Marketing
Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard, the leading video platform for business, today...
by Cindy Donovan | Video Marketing
Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most...
by Cindy Donovan | Video Marketing
The spring events schedule has effectively blown up for many brands. Health concerns abound, leading many event organizers to cancel in-person conferences and events. If you’re scrambling to figure out what to do with your suddenly unspent conference/trade show/event...
by Cindy Donovan | Video Marketing
On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we...
by Cindy Donovan | Video Marketing
Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in case study videos humanizes...
by Cindy Donovan | Video Marketing
Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule,...
by Cindy Donovan | Video Marketing
With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification KITCHENER, Ontario – Jan 29, 2020 – Vidyard, the leading video platform...
by Cindy Donovan | Video Marketing
Winners will be announced at Viewtopia® Video Marketing Summit in San Francisco KITCHENER, Ontario – September 8, 2016 – Vidyard today announced the 2016 Video Marketing Awards (VMAs) to recognize organizations, marketers and sales teams using video content and...
