by Cindy Donovan | Video Marketing
Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. And, as some of the most creative culture videos out there,...
by Cindy Donovan | Video Marketing
To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly...
by Cindy Donovan | Video Marketing
Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. But given YouTube’s size and potential...
by Cindy Donovan | Video Marketing
How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call. If you’re like the winners of the 2020 Video in Business Awards, you’re using a lot...
by Cindy Donovan | Video Marketing
Finding work has grown tougher. This you already know. But did you know you can use a video resume to get a job? As businesses quickly adapt to the changing global climate, so must the way you frame your skills and expertise. Video is a flexible, powerful, and durable...
by Cindy Donovan | Video Marketing
How do you choose between Vimeo vs. YouTube for business? By looking at how each platform could serve your business needs best. Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. Some video platforms are best...
by Cindy Donovan | Video Marketing
If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses—come in. Contents1.What is an...
by Cindy Donovan | Video Marketing
Almost every device—Mac, Windows PC, iPhone, and Android—has a built-in way to record your screen, but each one is different. If you’re an iPhone or Mac user, you’ve probably noticed that it’s pretty easy to record your screen in just a few steps. Using a Windows PC,...
by Cindy Donovan | Marketing, Offline Marketing, Social Media Marketing, Video Marketing
Whew – the hard work is done. You’ve finished your article or video, it’s polished, it’s got a great title, and now you’re ready to get it in front of your target audience. Here’s how to do it… Schedule Social Media Posts You don’t need to be glued to your social...
by Cindy Donovan | Video Marketing
In a previous step, you learned how to plan out your content by drafting the key ideas and takeaways you want to include, as well as other value-adding elements such as tips, mistakes and ideas. If you’re planning on creating a video content, then your next step is to...
