by Cindy Donovan | Video Marketing
An interview with a compelling person is nearly always an entertaining thing to watch (it is, after all, the premise that many a late-night or daytime talk show is built on). But what happens when it’s not feasible to be in the same physical space as your interviewee?...
by Cindy Donovan | Video Marketing
You’re reaching out to prospects, customers, partners, and vendors through email, but your messages might be getting lost in the noise. The average person receives 96 emails per day. Do you carefully read every email you get? Most people don’t. Without that special...
by Cindy Donovan | Video Marketing
By now, you’ve heard all kinds of things about virtual selling using video. With many people working from home (at least partially) for the foreseeable future, video is the best way to reach right through prospects’ computer screens and grab their attention. And if...
by Cindy Donovan | Video Marketing
Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And...
by Cindy Donovan | Video Marketing
We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career....
by Cindy Donovan | Video Marketing
To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the...
by Cindy Donovan | Video Marketing
Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. You had to redesign the way you sell to account for a world where you...
by Cindy Donovan | Video Marketing
Vidyard has a long history of creating Halloween videos. They are among our favorites when it comes to culture videos because of the creativity and anything-goes approach that comes with the holiday. Many of our past videos have been rooted in comedy and parody. But...
by Cindy Donovan | Video Marketing
One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer. If they’ve watched your video to...
by Cindy Donovan | Video Marketing
Social selling is a work of art if done correctly. It’s a long game played throughout your sales career. The beauty of social selling is that anyone can do it. Really, anyone! The key to being a successful social seller is knowing and owning your personal brand,...
