by Cindy Donovan | Video Marketing
Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And...
by Cindy Donovan | Video Marketing
We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career....
by Cindy Donovan | Video Marketing
To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the...
by Cindy Donovan | Video Marketing
Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. You had to redesign the way you sell to account for a world where you...
by Cindy Donovan | Video Marketing
Vidyard has a long history of creating Halloween videos. They are among our favorites when it comes to culture videos because of the creativity and anything-goes approach that comes with the holiday. Many of our past videos have been rooted in comedy and parody. But...
by Cindy Donovan | Video Marketing
One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer. If they’ve watched your video to...
by Cindy Donovan | Video Marketing
Social selling is a work of art if done correctly. It’s a long game played throughout your sales career. The beauty of social selling is that anyone can do it. Really, anyone! The key to being a successful social seller is knowing and owning your personal brand,...
by Cindy Donovan | Video Marketing
Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience. This is...
by Cindy Donovan | Video Marketing
Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 KITCHENER, Ontario – December 16,...
by Cindy Donovan | Video Marketing
2020 was the year of video marketing as businesses went all-in on digital. To acknowledge the hard work it took for organizations to shift to digital-first campaigns and experiences, we’ve rounded up the best video marketing examples of 2020 from our Video in Business...
