by Cindy Donovan | Video Marketing
Vidyard launches new video player, brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication KITCHENER, Ontario – June 26, 2018 – Vidyard, the leading video platform for business, today...
by Cindy Donovan | Video Marketing
It’s no secret–B2B buyers are more enabled and empowered than ever before.But they’re also a little shy…Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information...
by Cindy Donovan | Video Marketing
Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Kim, Demand Generation Manager here at Vidyard. Learn why the UK was her favorite...
by Cindy Donovan | Video Marketing
New report from Vidyard shows 83% year-over-year increase in video production and growing use of video analytics within B2B marketing organizations KITCHENER, Ontario – June 7, 2018 – Vidyard, the leading video platform for business, has released its second annual...
by Cindy Donovan | Video Marketing
Sales and marketing teams are more data-driven than ever—and that’s especially true of organizations using video. But there is are still many organizations who are struggling with video reporting and the ability to understand the clear value and impact video has on...
by Cindy Donovan | Video Marketing
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Good news! Whether you’re...
by Cindy Donovan | Video Marketing
Lots of companies are levelling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Why? Body language is a huge factor in developing trust....
by Cindy Donovan | Video Marketing
Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further...
by Cindy Donovan | Video Marketing
Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade...
by Cindy Donovan | Video Marketing
You don’t shop the way you did five years ago—so why are you still selling that way? Today’s B2B buyers are more empowered than ever before. They do their own research. They read reviews. They price compare online. In comparison, we know from the B2C world, 90% of the...
