by Cindy Donovan | Video Marketing
After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. It loves video. There’s some...
by Cindy Donovan | Video Marketing
Ever type “how to ” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand...
by Cindy Donovan | Video Marketing
In almost every scenario, you’d rather your salespeople meet prospects in-person. People are more honest, agreeable, and willing to do deals face to face. But how often does that happen nowadays? Many sales organizations hire sales reps who are great in-person and yet...
by Cindy Donovan | Video Marketing
Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with...
by Cindy Donovan | Video Marketing
Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award...
by Cindy Donovan | Video Marketing
It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. While we like to be creative...
by Cindy Donovan | Video Marketing
Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the...
by Cindy Donovan | Video Marketing
Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom...
by Cindy Donovan | Video Marketing
Napoleon Dynamite, The Blair Witch Project, and Paranormal Activity: Not only some of the most anxiety inducing movies ever made, they’re also three of the top 10 most profitable. Napoleon pulled in $46 million on a $400,000 budget, Blair Witch made $248 million on a...
by Cindy Donovan | Video Marketing
Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And...
