by Cindy Donovan | Video Marketing
Every marketer loves the big wins – the game changers, the four-baggers that propel results to a whole new level. Man, those are fun. But those of us who’ve been doing this long enough know that as much fun as those big wins are, it’s really our ability to find those...
by Cindy Donovan | Video Marketing
Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new...
by Cindy Donovan | Video Marketing
The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. In that...
by Cindy Donovan | Video Marketing
With the current global health crisis, most schools have shut down to help stem the spread of COVID-19. This move has forced educators to deliver some form of distance education or virtual learning online to support both students and parents. Before the pandemic, many...
by Cindy Donovan | Video Marketing
Vidyard provides free access to its online video and virtual teaching tools to help K-12 school districts and teachers take their communications online with private video content KITCHENER, Ontario – April 23, 2020 – Vidyard announced today that it will provide all...
by Cindy Donovan | Video Marketing
As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. KITCHENER, Ontario – April 21, 2020 – Organizations around the...
by Cindy Donovan | Video Marketing
There’s a saying in carpentry that I feel applies to our current situation. It goes something like this… There are three rules in carpentry: Always use the right tool for the job The right tool is always a hammer If it’s not working, get a bigger hammer Right now, it...
by Cindy Donovan | Video Marketing
There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts...
by Cindy Donovan | Video Marketing
Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand...
by Cindy Donovan | Video Marketing
You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with...
