by Cindy Donovan | Video Marketing
We all need a little poke of motivation every once in a while. It happens to the best of us. Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. But today, it comes from 25 people who have spoken...
by Cindy Donovan | Video Marketing
With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth KITCHENER, Ontario – January 14, 2015 – Vidyard, the global leader in video marketing and sales enablement solutions, today announced it has raised $18...
by Cindy Donovan | Video Marketing
“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t...
by Cindy Donovan | Video Marketing
KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada. Litt and Galloway were recognized for their...
by Cindy Donovan | Video Marketing
You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video...
by Cindy Donovan | Video Marketing
After the whirl wind that was two weeks ago, I can honestly say that Dreamforce was by far the biggest and best conference that I’ve ever been apart of. All the hype surrounding the events, the speakers, and the possibilities of Salesforce absolutely lived up to my...
by Cindy Donovan | Video Marketing
So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is...
by Cindy Donovan | Video Marketing
By now, every marketer worth their salt knows that video’s no passing fad. The truth is that it’s an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing. Of course, as more brands start using video, it’s becoming more and more...
by Cindy Donovan | Video Marketing
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. And everyone’s creating it, sharing it, and—most importantly—watching it. From teens on TikTok to brands creating multi-million dollar Super...
by Cindy Donovan | Video Marketing
You’ve found a good prospect. You’ve done your homework. Now it’s time for outreach. But how to capture their attention? For Frank Weschler, Sales Development Rep at Dynamic Signal, the answer was easy: Video prospecting. When he was assigned Buffalo Wild Wings as a...