How to A/B Test your Marketing Video

How to A/B Test your Marketing Video

“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t...
Dreamforce ’13 in Review:

Dreamforce ’13 in Review:

After the whirl wind that was two weeks ago, I can honestly say that Dreamforce was by far the biggest and best conference that I’ve ever been apart of. All the hype surrounding the events, the speakers, and the possibilities of Salesforce absolutely lived up to my...
The Ultimate Guide to Video Marketing

The Ultimate Guide to Video Marketing

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. And everyone’s creating it, sharing it, and—most importantly—watching it. From teens on TikTok to brands creating multi-million dollar Super...