by Cindy Donovan | Video Marketing
With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Good news! Whether you’re...
by Cindy Donovan | Video Marketing
Lots of companies are levelling up their sales game with video. Not only are they seeing more meetings booked and more pipeline generated, but prospects are putting greater trust in those reaching out to them. Why? Body language is a huge factor in developing trust....
by Cindy Donovan | Video Marketing
Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further...
by Cindy Donovan | Video Marketing
Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade...
by Cindy Donovan | Video Marketing
You don’t shop the way you did five years ago—so why are you still selling that way? Today’s B2B buyers are more empowered than ever before. They do their own research. They read reviews. They price compare online. In comparison, we know from the B2C world, 90% of the...
by Cindy Donovan | Video Marketing
The sales tech landscape is overwhelming. With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. How do you decide which tools are worth your while and which ones are just bright shiny objects that will distract—or...
by Cindy Donovan | Video Marketing
Good enough is no longer good enough. Those are the words I now live by as a B2B marketing and sales leader. To truly stand out in today’s marketplace your messaging needs to be brilliant, your communications and content need to be remarkable, and your sales reps need...
by Cindy Donovan | Video Marketing
Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals, “they all suck.” “Well, not all of them,” he concedes. “Some are fine. But the majority of the time, the...
by Cindy Donovan | Video Marketing
“Nobody cares about your email,” David Dulany, Founder & CEO of Tenbound says. People are so overwhelmed by the sheer amount of communications they receive on a daily basis that generic, blast sends just aren’t going to cut it anymore. His solution?...
by Cindy Donovan | Video Marketing
Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now. In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018, just as HubSpot recently...
