by Cindy Donovan | Video Marketing
Embedding personal videos in emails can be daunting to anyone trying it out for the first time. For most, it’s a challenge to get in front of the camera in the first place. I remember when I first started at Vidyard, I was so self-conscious about filming my outreach...
by Cindy Donovan | Video Marketing
The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are...
by Cindy Donovan | Video Marketing
Video is a massive asset to any modern business, yet every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. Check out what happens when three co-workers are tasked with creating video and their deepest, darkest...
by Cindy Donovan | Video Marketing
It’s no longer a secret that the use of video is transforming the world of business. While technological advances have helped with productivity and accessibility it’s cultivated an environment where we have fewer personal connections than ever. Right now, less than...
by Cindy Donovan | Video Marketing
Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t...
by Cindy Donovan | Video Marketing
“Perfect Is The Enemy Of Good” The automation and scale of marketing and sales technologies have devalued the human touch of face to face interaction. Today’s biggest brands are gaining traction by being real and authentic while making a personal connection with a...
by Cindy Donovan | Video Marketing
“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the...
by Cindy Donovan | Video Marketing
Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships. Video...
by Cindy Donovan | Video Marketing
Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships. Video...
by Cindy Donovan | Video Marketing
Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we...
