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Get your favored slide maker, martech professionals. It’s time to exhibit your stack.
The 2023 Stackies: Martech Stack Awards are now accepting entries for the following 11 months — until eventually midnight Pacific on Friday, April 21. There is no payment to enter. In fact, for every single capable entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to Justdiggit, a non-profit helping to regreen Africa and amazing the planet in the process.
So what are The Stackies and why need to you enter them?
The Stackies are 1 the most academic awards packages in marketing. Each individual calendar year, dozens of companies enter a 16×9 slide that visualizes their advertising stack — the assortment of martech computer software they use — and how they think about its construction. We then publish them all for totally free so that all people in advertising can learn from these examples.
We have been operating The Stackie Awards for 8 a long time now — you can see all of the entries from 2015, 2016, 2017, 2018, 2019, 2020, 2021, and 2022 — ensuing in a substantial selection of hundreds of advertising and marketing tech stacks.
Microsoft, Cisco, Philips, Autodesk, Verizon, Whirlpool, Sargento, SAS, United Healthcare, Airstream, and Paychex, are just some of the firms that have generously contributed illustrations of the advertising tech stacks. For case in point, here’s the a person Verizon sent in very last yr:
But you never have to be a famed brand to contribute to the local community with a standpoint on your individual martech stack. Corporations of all measurements, in unique industries, and in international locations close to the globe have participated in the Stackies. Just about every entry can help the whole job of tech-enabled entrepreneurs discover from styles of other stacks and get new ideas for how to frame and manage their individual.
In addition to helping the internet marketing neighborhood, individuals in The Stackies:
- Discover the scope and construction of their advertising stack
- Build a fantastic slide to make clear their stack to stakeholders
- Reward their martech sellers with recognition in their stack
- Bring in advertising and marketing talent to work with their stack
- Boost their brand throughout the marketing sector
- Increase income for charity (we donate $100 for each competent entry)
To participate, generate a 16:9 slide that illustrates the way you conceptualize your advertising stack — the different resources you use, but additional importantly, how you consider about the way they healthy alongside one another.
It does not have to be a extravagant operate of artwork (even though some entries are). Basically sharing the composition and essential firm of your stack is an immensely precious contribution to the community. We all learn from the collective patterns that arise.
You can make your slide in PowerPoint, Google Slides, or any other software. Just export the remaining slide as a a hi-res 16:9 JPG, PNG, or GIF image or a 16:9 PDF.
Upload your slide in this article before midnight PST on Friday, April 21, 2023.
There is no fee to enter. In reality, for just about every certified entry (e.g., a real try at a serious stack slide), we donate $100 to charity, up to a full of $10,000. In past several years, we supported Women Who Code, COOP Careers, and the International Rescue Committee. This yr, we’re supporting Justdiggit, a non-gain assisting farmers in Africa regreen their land — which also can help to great the earth.
Following accumulating all the entries, we will publish a deck of all stacks and host a celebratory on the internet awards ceremony on #MartechDay, Tuesday, May 2. (Remain tuned for additional information about a groovy new event we are scheduling for that day.)
Thank you in progress to all those of you who participate and share your stack with the martech local community!
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