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In the world of sales, the ultimate goal is to turn viewers into customers. We all know the importance of a strong call to action (CTA) in driving the next step, whether it’s booking a demo, signing up for an account, or downloading an eBook. But are we using CTAs in our sales videos the right way? Are we truly maximizing their potential to engage our audience and prompt them to take action? In this blog, we will explore what is a good CTA, and the purpose of CTAs in sales videos, covering various types of CTAs, essential tips for creating impactful CTAs, and examples of CTAs in sales videos that inspire action. Additionally, we will dive into the world of interactive features and how they can take your CTAs to the next level by adding survey links, landing pages, and more.
What are video CTAs?
A video call-to-action (CTA) is an effective way to prompt viewers to take a specific action while watching a video. By using this technique, you can guide your audience towards the desired outcome, such as increasing engagement, driving conversions, or achieving your video content’s goals. CTAs are often presented as clickable buttons, text overlays, or verbal prompts that encourage viewers to engage further with the content.
Powerful Video CTAs: Types and examples
1. The direct CTA
This straightforward CTA leaves no room for ambiguity. It clearly instructs viewers on the action to take and highlights the benefits of doing so. Examples include “Click the link below to buy now and enjoy 20% off,” “Book a demo today,” or “Sign up for an account.”
2. The emotional CTA
This type of CTA aims to create an emotional connection with the viewer. It taps into their desires, pain points, or aspirations, inspiring them to take action. For instance, “Are you losing valuable sales deals? Try our videos and boost your success!”
3. The “Inspirational” CTA
This CTA motivates and empowers the viewer to achieve greatness. It appeals to their aspirations and encourages them to take the first step towards their goals. For example, “Start your journey to better sales quotas today. Take control with video.”
4. The “You Can’t Resist” CTA
This CTA leverages the power of exclusivity or limited-time offers to create a sense of urgency. It entices viewers to act quickly before missing out on a special opportunity. For example, “Claim your free trial now. Limited spots available!”
5. The “Guilt Trip” CTA
This CTA plays on the viewer’s emotions, highlighting the potential negative consequences of not taking action. It prompts them to act in order to avoid regret or loss. For example, “Don’t miss out on this life-changing opportunity. Take the first step towards a better sale.”
Tips to write strong CTAs
Here are five actionable tips to make sure you’re writing strong calls to action that will increase your click-through rate.
- Keep it concise and clear: Use concise language that clearly communicates the desired action.
- Create a sense of urgency: Encourage viewers to act immediately by emphasizing limited-time offers or exclusive benefits.
- Use strong and persuasive language: Use words that evoke emotions and compel viewers to take action.
- Make it visually appealing: Design your CTA to stand out, using contrasting colors and fonts that grab attention.
Enhancing CTAs with Interactive Features
Until now, we’ve been focusing on what we commonly refer to as “regular and static CTAs,” such as booking a demo or downloading an ebook, where viewers can only perform one action. However, as viewers increasingly prefer interactive videos over linear ones, why not elevate your CTAs to be more engaging and interactive? In addition to the traditional CTAs, you have the opportunity to take your videos to the next level by incorporating interactive features.
What is an interactive CTA?
These powerful features allow you to embed clickable elements directly within your videos, such as survey links, landing pages, and additional information. By seamlessly integrating interactive elements, you offer viewers a captivating way to dive deeper into your brand, gather invaluable insights, and effortlessly guide them towards the desired action.
Step up your game and unlock the true potential of interactive CTAs in your sales videos.
Let us look at these interactive CTAs in detail:
1. In-video meeting link
By adding this meeting link within the video, viewers can select a date and time convenient for both the prospect and the sender. This is convenient as it reduces the time spent fixing the perfect meeting time.
The best part is that you can track meeting link clicks against your videos with ease on a good video platform.
2. Custom CRM form
With the custom CRM form, you can collect the lead’s details, such as Name, email address, etc., by inserting a Customized CRM form into your video. For this, all you have to do is add your customized HTML code in the space provided.
3. Lead generation form
Enabling this feature helps in identifying qualified leads and also gates the sales pages before the users view the content. A typical form will contain details like first name, last name, email address, and your viewer’s contact number. You can use this information to collect valuable data which can be used when planning a webinar, while sending out newsletters, and a lot more.
4. Add a custom poll to your video
To enhance engagement with your audience, consider implementing a quiz or question poll within your videos. This custom poll grants your viewers the ability to express their opinions and sentiments regarding your content and brand. Through offering 3-4 available answer options, you enable viewers to choose the answer that best aligns with their beliefs. Additionally, enabling the “skip” option ensures universal participation in the poll.
Integrating a poll within your video significantly reduces the need for back-and-forth communication. For example, if you want to identify your customer’s greatest difficulty, you can effortlessly create a poll with potential issues you have identified and send it to them. This not only allows easy access to the information you are seeking but also improves relationships with your prospects.
Furthermore, utilizing questions in your videos helps you obtain valuable data from your viewers, which can be leveraged to drive content and business strategy. By understanding viewers’ opinions, preferences, and pain points, you can tailor your content to their needs and improve customer satisfaction. This can lead to increased traffic, higher conversion rates, and subsequently boost revenue. Don’t hesitate, act now and start implementing poll and quiz features within your videos!
5. Create a playlist
One effective technique for boosting viewer engagement and expanding the reach of your content is through the use of a curated playlist. Rather than inundating your audience with a single, information-heavy video, a well-crafted playlist can guide them through a series of related videos at a pace that suits them best. By employing this thoughtful strategy, you can foster greater interest in your content, leading to increased engagement and encouraging viewers to explore even more valuable video content.
6. Reply with video
A “Reply with Video” CTA is a call to action that prompts viewers or recipients of a video message to respond by creating and sending their own video in return. It encourages two-way video communication and engagement, allowing for more personalized and interactive conversations. Instead of responding with a traditional text-based message or email, the “Reply with Video” CTA encourages recipients to record and share a video response. This type of CTA can be used in various contexts, such as sales outreach, customer support, team collaboration, or social media interactions. It adds a personal touch and fosters deeper connections by leveraging the power of video communication.
Benefits of adding interactive CTAs
The benefits of adding interactive CTAs are immense. Let’s look at each of them in detail:
1. Engagement
Interactive CTAs encourage viewers to actively participate and engage with the content. Lead generation forms allow viewers to input their information directly within the video, providing an immediate and seamless way to capture leads. Polls, on the other hand, enable viewers to express their opinions or preferences, fostering a sense of involvement and interaction.
2. Data Collection
Interactive CTAs facilitate data collection and audience insights. Lead generation forms capture valuable contact information, enabling businesses to follow up with interested prospects and build their customer database. Polls gather feedback and opinions, providing insights into viewer preferences, market trends, and customer sentiment.
3. Personalization
Interactive CTAs offer the opportunity for personalized experiences. Lead generation forms can be customized to collect specific details relevant to the viewer, allowing for tailored follow-up communication. Polls can be designed to adapt based on viewer responses, offering personalized recommendations or content based on their preferences.
4. Call to Action Variety
While regular CTAs typically prompt viewers to perform a single action, interactive CTAs expand the range of possibilities. Lead generation forms can include multiple options for viewers to select, such as subscribing to a newsletter, requesting a demo, or accessing exclusive content. Polls can present different choices or options for viewers to vote on, providing insights into viewer preferences or guiding their decision-making process.
5. Enhanced User Experience
Interactive CTAs enhance the overall user experience by providing opportunities for active engagement and customization. They make the viewing experience more interactive, dynamic, and tailored to the individual viewer’s needs and interests.
6. Data-driven Decision Making
The data collected through interactive CTAs can be analyzed and used to inform future marketing strategies. By understanding viewer preferences, behavior, and responses, businesses can make data-driven decisions to optimize their video content, improve targeting, and enhance overall campaign effectiveness.
Conclusion
CTAs are the secret ingredient that drives viewer engagement and conversion in your sales videos. By using various types of CTAs, crafting them effectively, and leveraging interactive features, you can nudge your audience towards action and achieve your sales goals. Remember to keep your CTAs concise, compelling, and visually appealing to maximize their impact. Explore the world of interactive CTAs and unleash their potential to captivate your audience and drive conversions. With the right approach and creativity, CTAs can be the driving force behind your sales success. So, start integrating compelling CTAs in your sales videos and watch your conversions soar to new heights.
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