Lisa’s App of the Week – Mail-Tester

By Lisa Heay, Director of Company Functions at Heinz Marketing and advertising

For this week’s app of the week submit, I needed to spotlight a great resource I lately discovered about – mail-tester. Plainly place proper on their key page—mail-tester permits you to check the spammyness of your e-mail. I’m stunned that I’ve spent the the greater part of my marketing and advertising functions career without having this tool. 

The greatest component about it is it’s absolutely free and basic to use. Designed by self-proclaimed geeky electronic mail computer software engineers to resolve a need they experienced to to immediately and proficiently take a look at the quality of their own newsletters, mail-tester was shared with the planet to allow for customers to examination the deliverability of their own e-mail and determine prospective concerns that could result in them to be marked as spam or rejected by electronic mail servers.

To use mail-tester, you simply just send out a exam e mail to a unique e mail handle offered by the assistance.

Mail-tester then analyzes the electronic mail and generates a score out of 10, with a greater rating indicating a far better likelihood of a thriving shipping and delivery. 

You also get a report that delivers in-depth info on the components that contributed to the score, highlighting any concerns these kinds of as spammy material, missing authentication records, suspicious or broken backlinks, incorrect e mail headers, excessive use of specified keyword phrases, pictures without the need of alt textual content, or problems with the electronic mail server configuration. 

The report also gives recommendations on how to strengthen the email’s deliverability and lower its spam rating.

One particular swift tip we’ve discovered—it’s most effective to add the exam handle from mail-tester into your database and mail a authentic e mail to exam. It is an additional phase, but sample e-mail from Marketing and advertising Automation platforms sometimes aren’t a fully correct representation of how your email would score. 

For example, the issue line might browse “[Sample]…”, and in Marketo especially, the unsubscribe headers aren’t included to examination emails. This may be the situation with other platforms, as nicely. You can easily go again to delete those people exam e mail documents later.

General, mail-tester is a useful software for any one who wishes to improve the performance of their e mail marketing and advertising strategies or be certain that vital email messages are delivered correctly. This should be an computerized increase to any Promoting Functions professional’s toolbox.

Look at out their FAQs for more details, and enable me know what you consider!