Mad Men Marketing Quotes: How To Improve Your Results

Actionable Mad Men Marketing Quote Lessons:

• Engage with your audience on social media platforms and in real life. So you can build a rapport with her and appeal to her desires.
• Use a human voice to help your brand to break through. Based on knowing your audience, determine how your brand can uniquely help them.

Mad Men Marketing Quote: Rosser Reeves

“[Brands] establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words … They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.” Rosser Reeves

Translation:
Brands reduce friction for your audience. So it’s easier remember your business and how it meets your needs.

Actionable Mad Men Marketing Quote Lessons:

• Extend your brand across all elements of human senses to build associations over time. As a result, it contributes to your business’s balance sheet value.
• Make your brand contextually relevant across social media platforms and devices. So you can engage prospects and customers due to your established association. Go beyond a logo and appropriate colors. Include your brand’s face (video and photographs), voice (sounds and text), visuals (colors and graphics), and other less tangible elements.

Mad Men Marketing Quote: Bill Bernbach

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before. Bill Bernbach

Founder of DDB, Bill Bernbach knew that to attract and engage buyers, it was critical for marketers to provide useful information that customers ACTUALLY wanted and needed in an eye-catching way. This is at the heart of content marketing!

Further, Bernbach understood that:
Your brand had to provide unique, quality content your audience could use.

Actionable Mad Men Marketing Quote Lesson:

• Offer buyers content they need at every point in the purchase process. Make this information contextually relevant in the format as well as on the platform and device of their choice. Also on their timetable not yours.

Mad Men Marketing Quote: David Ogilvy

“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” David Ogilvy

Advertising giant David Ogilvy understood the importance of getting your audience’s attention in a cluttered media field.

Actionable Mad Men Marketing Quote Lessons:

• Use magnetic headlines to draw readers in and make them want to keep reading. This applies across platforms including social media.
• Add other forms of visual content to attract and hold reader attention. Use photos and videos on social media.

Mad Men Marketing Quote: John Wanamaker

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. John Wanamaker

It’s surprising how contemporary merchant John Wanamaker sounds, especially based on Edelman’s Trust Research.

Actionable Mad Men Marketing Quote Lesson:

• Be ethical and fair to build audience trust over time. Further be inclusive and serve a higher community purpose.

Mad Men Marketing Quotes Conclusion

As echoed in the words of these late mad men

The one thing that’s been consistent over time and still holds true for marketing:
Marketers must provide valuable information to their customers, regardless of format, platform, and device.

BUT, remember that you need more than a list of Mad Men Marketing Quotes to improve your marketing.

“Practical knowledge is not about what you do, but how you do it.” according to David Brooks of the New York Times in April 2013Click To Tweet