by Cindy Donovan | Social Media Marketing
When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way...
by Cindy Donovan | Social Media Marketing
Have you been using Twitter for a while? If so, you are almost certainly following inactive Twitter accounts. But does that fact matter? Should you bother to unfollow them? Yes! Here are a few reasons why going through and unfollowing those accounts is worth the time...
