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Micro-Influencers Are Mighty Powerful on Social Media

Micro-Influencers Are Mighty Powerful on Social Media

by Cindy Donovan | Social Media Marketing

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way...
Why You Should Stop Following Inactive Twitter Accounts Right Now

Why You Should Stop Following Inactive Twitter Accounts Right Now

by Cindy Donovan | Social Media Marketing

Have you been using Twitter for a while? If so, you are almost certainly following inactive Twitter accounts. But does that fact matter? Should you bother to unfollow them? Yes! Here are a few reasons why going through and unfollowing those accounts is worth the time...

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