by Cindy Donovan | Social Media Marketing
One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great...
by Cindy Donovan | Social Media Marketing
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and...
by Cindy Donovan | Social Media Marketing
Analytics: a word that strikes fear and confusion into the hearts of CEOs and business owners across the world. What am I analyzing, they wonder and even more pressingly, what do I do with that information? As confusing as the business of analytics is, it’s a key...
by Cindy Donovan | Social Media Marketing
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow...
by Cindy Donovan | Social Media Marketing
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research...
