by Cindy Donovan | Social Media Marketing
The customer is the be-all and end-all of any business. That’s why companies in the digital age invest a lot of money in market research and customer behavior. After all, meeting the customer’s wants and needs should be a business’s primary concern. And it’s this...
by Cindy Donovan | Social Media Marketing
With consumers being constantly barraged with information on every platform, they can quickly become confused and unsure of what they want or need. With this in mind, how can contact centres even begin to understand their customers if they don’t even understand...
by Cindy Donovan | Social Media Marketing
One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great...
by Cindy Donovan | Social Media Marketing
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and...
by Cindy Donovan | Social Media Marketing
Analytics: a word that strikes fear and confusion into the hearts of CEOs and business owners across the world. What am I analyzing, they wonder and even more pressingly, what do I do with that information? As confusing as the business of analytics is, it’s a key...
