by Cindy Donovan | Social Media Marketing
Every Facebook ad campaign you run will eventually encounter ad fatigue issues. It doesn’t matter who you are or how much you spend on Facebook ads, the algorithm works the same for everyone. (Ad fatigue is when your audience sees the same ads again and again, and...
by Cindy Donovan | Social Media Marketing
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest...
by Cindy Donovan | Social Media Marketing
When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More...
by Cindy Donovan | Email Marketing
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