by Cindy Donovan | Social Media Marketing
When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences...
by Cindy Donovan | Social Media Marketing
Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. So, without accurate targeting, even the most compelling ads won’t deliver your desired results. There are three overarching types of...
by Cindy Donovan | Social Media Marketing
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest...
by Cindy Donovan | Social Media Marketing
Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast...
by Cindy Donovan | eCommerce
Founded by Tarek Malouf in 2004, The Hummingbird Bakery brings authentic American-style baking to the streets of London. We worked with The Hummingbird Bakery to migrate them from a 10 year old bespoke web platform onto Shopify Plus. Platform Problems: The Hummingbird...
