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AOV vs. LTV: Why Lifetime Value May Matter Most In eCommerce

AOV vs. LTV: Why Lifetime Value May Matter Most In eCommerce

by Cindy Donovan | eCommerce

The world of eCommerce is a competitive one and a successful marketing strategy is one of the best ways to get ahead. It’s simple to say that marketing strategy is important, but much more difficult to determine which marketing strategy is best for you. Thankfully,...
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

by Cindy Donovan | Social Media Marketing

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary components to...
LoyaltyLion gives the inside scoop from the 20th London Shopify Meetup

LoyaltyLion gives the inside scoop from the 20th London Shopify Meetup

by Cindy Donovan | eCommerce

Last Wednesday, we sought refuge from the grey skies of East London in the cosy, industrial space of Huckletree. Why? For the 20th London Shopify Meetup of course. Turns out, it was the biggest (and best) Shopify Meetup to date – and that’s no small feat. The evening...
24 of the Best Apps to Enhance Customer Experience

24 of the Best Apps to Enhance Customer Experience

by Cindy Donovan | eCommerce

If you use Shopify or Shopify Plus, you should always be thinking about how you can enhance the customer experience for your online store if you want to increase sales. If you use Shopify or Shopify Plus and you want to increase your sales, you should always be...
Drive your e-commerce brand to global success with an international fulfillment partner

Drive your e-commerce brand to global success with an international fulfillment partner

by Cindy Donovan | eCommerce

Are you spending too much on shipping items overseas? You could get your money back by partnering with an international fulfilment centre… If you’re selling to a global market, you will hopefully be shipping products overseas on a regular basis and are...
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