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AOV vs. LTV: Why Lifetime Value May Matter Most In eCommerce

AOV vs. LTV: Why Lifetime Value May Matter Most In eCommerce

by Cindy Donovan | eCommerce

The world of eCommerce is a competitive one and a successful marketing strategy is one of the best ways to get ahead. It’s simple to say that marketing strategy is important, but much more difficult to determine which marketing strategy is best for you. Thankfully,...
The Future of Email Marketing & Marketing Automation | 2019 edition

The Future of Email Marketing & Marketing Automation | 2019 edition

by Cindy Donovan | Email Marketing

Come forth and step into our time machine to the future of email marketing and Marketing Automation with our 8th annual review of all email marketing trends and predictions. When we want to future-proof our digital marketing strategy, it is important to understand...
What does GDPR mean for eCommerce? A guide to compliance for online sellers

What does GDPR mean for eCommerce? A guide to compliance for online sellers

by Cindy Donovan | eCommerce

As if online sellers need another thing to worry about, right? Most of us are solopreneurs who manage a wide range of business tasks, including inventory, marketing, customer service, and accounting. Time is in short supply as it is! Now there’s one more task that...
What the GDPR Means to Social Media Marketers

What the GDPR Means to Social Media Marketers

by Cindy Donovan | Social Media Marketing

Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to...
What does the GDPR mean for e‑commerce businesses?

What does the GDPR mean for e‑commerce businesses?

by Cindy Donovan | eCommerce

The EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018, but what does this mean for e-commerce businesses, especially those who rely on SaaS based solutions such as Shopify? What is the GDPR? The GDPR will force any company in the European...
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