Get ready to be a part of a story. It won’t be the most incredible story you’ll ever hear, but it will be a good one – the story of how I’ve been kicked out of HARO and Source Bottle for spilling out their secrets. Ah, the things I do for my readers…. (JUST JOKING!!! hahaha)
There are two services online that you can use to get a LOT of traffic to anything.
It works for your Covert Commission pages, ShopABot stores and niche blogs – and is especially powerful when using it combined with the Real Specific software to REALLY crank up some incredible results.
Here’s what I am trying out and seeing some killer traffic numbers.
- Create a niche blog (preferably self hosted/Wordpress blog … SO many more options available to you)
- Connect Real Specific and get that automated to have content added to your blog and social accounts
- Finding an article that is trending/great content/interesting and unique
- Tweaking the start and end of the article with a paragraph or two of my own info (and leaving attribution for original content of course)
- Monetize it with a banner, link/sentence or some kind of mention of either your ShopABot giveaway and/or store – or one of your Covert Commissions missions.If you’re using Covert Commissions we’ve got a collection of banners and promotional materials you can just add directly into the post
Or… better still, Covert Commissions has a (free) WordPress plugin you can use to automatically add in banners or exit pops for you.
- Submit to HARO and Source Bottle
NOTE: This works for ANYTHING – so if you haven’t got Covert Commissions or ShopABot don’t be too sad… lol, just work with what you currently have. If you’re making your own giveaways, or have affiliate blogs or pages then you can still use this method.
Just remember that content is important.
Make sure you’re delivering value – the sales are an important side dish to the main meal.
So let’s start with HARO. The name is an acronym – Help A Reporter Out. It’s a platform created some years ago by Peter Shankman, a PR expert.
What he figured out before anyone else is that journalists from all over the word get out of editorial staff meetings with the task to write about things they know nothing about, so they need an expert’s input. Finding an expert can be easy, finding an expert willing to be quoted in your piece is harder, especially when you have a tight deadline.
That’s why HARO was born – to help journalist connect with various experts looking to be mentioned in their articles. Ten years later from its launch, the platform looks a bit different. Now you have to wait in a queue to have your call for an expert sent out to their network or sources and you don’t really have to be a reporter to use their service, you just need to have an audience.
Using HARO to get free traffic
For us, the online marketers of the world, the best way to get free traffic from HARO is to become a HARO Source. As a Source, you’ll receive email digests with calls for sources from various bloggers and journalists looking for comments or ideas. You can pitch them a quote or your product, depending on what they’re looking for. If they use your quote or decide to include your product or company in their piece, you’ll receive a link and the free traffic associated with it.
The reason why you’ll get traffic is also the reason it’s difficult to become a Reporter (someone who asks for ideas or quotes or any other type of input) – your website needs to have an Alexa.com ranking of one million or less. When you have a popular website, that’s easy, but when you’re just starting out, it’s difficult. Also, the Reporter’s website can’t be subscription based, so if they mention you and link to your website, you’ll get that traffic.
Here’s an example. Julie Bawden-Davis who writes for Open Forum (the American Express content hub) used HARO to find veterans who started a business.
And here is the final article. All those mentioned received a link and free traffic.
Besides HARO, there’s another service you can use, one created by an Australian entrepreneur – Source Bottle. Source Bottle works just like HARO, but it’s less restrictive about who can be the ‘reporter’. You can also be a blogger that’s just starting out, you don’t need to have a certain Alexa ranking. So, if you’ve just learned how to set up your own free WordPress blog, or just want to drive traffic to a webpage you have, pay attention!
Using Source Bottle to get free traffic
You can use this platform in a couple of ways – to get in contact with experts for your content marketing or to submit a call for an expert’s opinion and expose your website to a new audience in the process or to answer calls from other bloggers and journalists.
Once you have an account on their platform, you can browse featured experts and reach out to them. They’re there because they want to be quoted in various articles or be a guest on podcasts or TV shows.
You can also select what sort of calls from journalists you want to receive (niche, location) and you can start answering those, just like you’d do on HARO. If they’ll quote you, they’ll also include a link back to your website in their article, always for free.
You can also submit your own requests, especially if you have a blog, and use the URL of the website you want to promote as the name of the Organisation (Media outlet/Publication).
It’s not as complicated as it now looks. Just sign up for HARO or Source Bottle (or both, LOL) and let the first emails roll in. You’ll see what others are asking for an how they formulate their calls for sources and you’ll soon figure out how to use these platform to your advantage.
If you have any questions or suggestions, you know what to do – use the comments section below because I’d love to hear your thoughts on this.
Cindy,
I really appreciate your valuable input for Beginners ( Even Long Term Ones).
But your Page Text leaves a lot to be desired. As a Senior Citizen, (Sydney), your text is so PALE that it is very hard to read. Maybe you could have a coloured background, which would bring out the text better.
Thank You again.
Harry Deitch. (Sydney, Australia).
Hi Harry, Sorry you’re having a bit of trouble… I’m not sure what you mean by pale text, because it’s quite a dark grey to me – and I think a coloured background would make it quite a lot harder to see.
If you’re not seeing a white background with dark grey text could you maybe send a screenshot to [email protected] 🙂 Then I can see what’s going on for ya and see if we can help you out.
Thanks for joining in the convo btw – and good on you for taking action and sticking with it!
Hey Cindy, thanks for sharing this professional tip and giving an option for the noobs.
Here I would like to echo that I do also find the page “pale,” as he said.
Too much white makes the page snowy-glaring, and the text size, though is big enough, it appears thinner, for me, mostly because of wider letter spacing of allowing more brightness to hit the eyes.
The light-yellow inner-box IS causing a double shine, of too much dazzle.
The beige background color of the “comment-box” could instead be switched for the “article-box” color, to reduce the overall page glare imho.
Hope this suggestion could result in better page-readability for eye-stressed readers.
Keep up your great spirits.
Thanks For Your Wonderful Works!
Thanks for your in-depth feedback. I’ll get it right one day… lol! I’ll try make some in the next couple of weeks to give it a go. If you have some examples of sites that you find easier to read it would help me too – i’m a bit of a visual learner… 🙂
Hi Cindy fantastic traffic strategies, I will put into action right away, I would also like to see the setup video you did for realspecific and your shopabot store, I bought realspecific yesterday and would love to crank it up for my shopabot store
You’re totally welcome Steen! Here’s the setup video Shane and I recorded while we set up my ShopABot blog together: https://wildfireconcepts.com/real-specific-software-review-step-by-step-setup/ 🙂
Hi Cindy,
Apologies for using this post to try and contact you direct, but my query isn’t being understood or resolved by the support desk, and after 7 messages to and fro, they have now closed the ticket.
Your emails direct us to this blog to read the latest posts which I’m grateful for, so as a Shopabot Pro member, I have been simply trying to use your, ‘Members Login’ tab at the top of this page.
I’ve made clear several times, I’m not referring to my Shopabot Blog, or the Wildfire Support desk, JUST simply your members login on this page.
Please HELP!!
Thanks
Rory
Hey Rory, to leave comments on the blog you just post, you don’t need a membership here – it’s an open place. If that’s not what you mean though and I’ve misunderstood, please let me know. We’ve checked your tickets and I can’t see anything that still needs resolving. If you need help with anything technical you need to do it via the desk, not here. Thanks 🙂