KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.
Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. However, less than 10 percent are using video analytics to qualify their leads and track the true performance of video assets.
“Marketing and sales teams across all industries are now using online video to engage and educate their customers and walk them through the buying journey,” said Michal Litt, CEO and Co-Founder of Vidyard. “However, most lack the tools they need to understand the performance of videos beyond basic view counts. With Vidyard for Salesforce Analytics Cloud, they can now easily track the impact and influence of each video asset and use those insights to better understand which content is having the greatest impact on revenue and pipeline.”
With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com. Through its integration with Salesforce Analytics Cloud, Vidyard can now surface this data in easy-to-read reports that showcase which videos are generating the highest engagement, the most leads, and the greatest closed revenue. By understanding the true ROI of each piece of video content, marketing and sales leaders can make better decisions on how to invest in future content to maximize their returns.
Vidyard is the only video marketing platform that enables marketing and sales teams to track who is watching each video for how long, and turn those insights into action through integrations with leading CRM, marketing automation and analytics solutions. In addition to Salesforce.com, Vidyard offers integrations with Eloqua, Marketo, Pardot, Hubspot, ExactTarget, HootSuite and other leading marketing and sales solutions.
Vidyard is demonstrating the Vidyard for Salesforce solution this week at Dreamforce 2014 at the Moscone Center in San Francisco at booth #W-223.
About Vidyard
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
Media Contact:
Tyler Lessard
Phone: (226) 220-5351
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