Having a small business to manage would entail hiring the right people to carry out various tasks, such as day-to-day production and customer service. But, many entrepreneurs choose to handle major tasks, such as accounting and digital marketing, to save money on employee salary, which could compromise the quality of products and services. As well, a small business customer base is quite limited to the local people where the business is physically located, affecting sales, revenue, and growth. All of these things are good reasons why it’s a smart move for a small business owner to utilize Catdi EDDM marketing. But, what is EDDM campaign and how could it help small businesses? Read on!
What Is Catdi EDDM Marketing?
Catdi is a printing service company and a trusted partner of the United States Postal Mail Service in implementing the Every Door Direct Mail or EDDM program. This direct mail service program aims to help small businesses promote their products and services in a cost-effective manner.
EDDM postcard marketing, such as Catdi EDDM marketing, is a great tool to help increase your sales qualified leads or people who are already decided to buy your product or avail of your service with just a little push. With Catdi EDDM marketing, you’re able to reach potential, new, and loyal customers, and accomplish your business goals as planned.
How Does Catdi EDDM Marketing Work?
Catdi EDDM marketing involves sending mailers to potential customers included in the mailer route through the US Postal Service. In short, small business owners don’t need to collect customer information, like names and addresses, because this task is already taken care of.
Who Can Use Catdi EDDM Marketing?
This marketing strategy is highly recommended for small businesses, such as retail stores, coffee shops, restaurants, plumbing and electrical contractors, home improvement services, law firms, financial services, and medical professionals, to name a few. Of course, large businesses can also use this marketing tool to engage and retain more customers.
What Are the Features And Benefits Of Catdi EDDM Marketing?
EDDM marketing has plenty of features and benefits for small businesses, like salons, dry cleaners, and restaurants.
Here are the features and benefits of using Catdi EDDM marketing:
Target And Segment Audience
While digital marketing is essential for small businesses, offline marketing strategies are also helpful in targeting and segmenting your audience. You can send mailers to all houses on a specific mailer route you desire.
Check the following advantages of targeting and segmenting audience with the help of EDDM:
Deal With The Right Customers: Directly send your marketing message to the right customers.
Targeted Message: Get to choose what set of information will be sent to a certain geographical area based on the demographics of your potential customers and other related factors.
Tailored Marketing: Your mailers can be tailored accordingly, such as sending them to consumers who are ready to act on or buy your offerings based on historical data. It’s a more personalized approach than other marketing methods, bringing your message right in front of their doorsteps.
Scalability
As already mentioned, all sizes and types of business can use EDDM, which is a flexible way to get your message to your intended audience.
Here are some examples how EDDM promotes business scalability:
You can send mailers about an event or new product launch to multiple locations if you have a large business using EDDM.
If you have a small business, like a bakery, you can inform customers close by about your new cake creation for sale.
Cost-Effective
EDDM is a simple and straightforward approach that is light on the budget. You don’t have to spend money with mass advertising because EDDM allows you to focus on small geographical areas. The cost savings you’ll get from EDDM can be used in other investments.
Here are the good reasons why Catdi EDDM marketing is economical and cost-effective:
There’s no need to purchase a mailing list, unlike email marketing.
Get the value for your money because you can send any information along with flyers, postcards, or brochures.
You can use free editing software in designing your mailers.
Printing charges are low.
Effective Sales And Marketing Strategy
It is an effective marketing strategy for small businesses to help increase leads, attract more customers, and gain more profits, without collecting their information directly from consumers. With better tracking and control offered by EDDM, you’ll realize that this marketing strategy is very effective.
An EDDM campaign allows you to try different mailer info, formats, and designs, and find out what mailers are effective in a certain geographical location. For instance, you can send out flyers in small batches and monitor your sales within your desired timeframe. You can make the necessary adjustments if your target goal is not attained after that time.
Learn more about EDDM by watching this video https://www.youtube.com/watch?v=z5uSx6930mE for your visual reference.
What Can You Send In The Mailers Via EDDM Marketing?
Create Catdi EDDM marketing campaigns via the USPS portal or use an online or local printing service to manage printing and mailing your direct mail pieces. You may include relevant information about your small business, such as your vision and mission, organizational profile, services, new products, promo codes, coupons, and event invitations.
Choosing Catdi Printing can help you send high-quality promotional materials through EDDM, such as:
Postcards
Brochures
Flyers
Full letters
Why Should You Use Catdi Printing?
Catdi printing services eliminates the stress associated with designing and printing mailers. The company can take care of the designing, editing, printing, and distribution of your marketing materials for a solid EDDM marketing strategy. You can freely design your marketing materials utilizing Catdi special templates to guide you, and have them printed out according to your desired volume and specifications.
Final Thoughts
Catdi EDDM marketing is a direct mail service marketing strategy that allows small business owners to send direct mailers to their target audience without paying for a mailing list. It’s a cost-effective solution that also promotes scalability and better control and tracking for your sales and marketing efforts. With Catdi EDDM, you’ll be able to know what mailers work best for your small business that can drive more traffic and sales.
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