What Makes Someone Want To Subscribe?

We conducted a (small) poll in our Wildfire Concepts Facebook group here to find out what kind of lead, or value magnet would most encourage them to subscribe on an optin landing page.

At the time of writing this, we had 264 responses, with the majority of votes placed in favour of ‘Free Templates or DFY Materials’. In this article we’ll drill down a bit into why this might be so popular as well as offering a bunch of suggestions you can use to put together your own template or dfy material kit!

Why Free Templates and Resource Kits are the Ultimate Lead Magnet

In the book “Influence: The Psychology of Persuasion” by Robert Cialdini, there are a few psychological triggers that come into play when you give something away for free.

First, there’s the principle of reciprocation. When someone receives something of value, they feel compelled to return the favour. By giving away a free template or DFY resource, you’re giving the person something valuable, so they’re more likely to give you their contact information in return.

Then there’s the principle of scarcity. When something is scarce, it becomes more valuable in our eyes. By offering a free template or DFY resource for a limited time only or only making it available to a limited number of people, you create a sense of scarcity which makes people more likely to act quickly to claim it.

You can also tap into the principle of authority. By providing a valuable resource, you establish yourself as an expert in your field, making people more likely to trust and follow your lead. And lastly, the principle of social proof. If you can provide testimonials or case studies of people who have successfully used your free template or DFY resource, it can provide social proof that it’s valuable and effective, and increase trust and credibility.

But why, specifically free templates or DFY resources? My thoughts are that they are easily consumable, give the subscriber a feeling of completion of a task (or getting close to completion) – and are low risk way to try what you’ve got to offer.

So… now let’s get those creative juices flowing with …

20 Examples Of Free Templates And Resource Kits Ideas Business Can Use

A real estate agency offering free home staging templates.
A financial advisor offering a resource kit on retirement planning.
A software company offering a resource kit on how to create a successful mobile app.
A wedding planner offering free wedding planning templates.
A fitness studio offering a resource kit on how to create a workout routine.
A home builder offering free floor plan templates.
A marketing agency offering a resource kit on how to create a successful SEO strategy.
A web developer offering free website design templates.
A personal coach offering a resource kit on how to set and achieve personal goals.
A bookkeeping service offering a resource kit on how to set up a small business bookkeeping system or budget
A social media agency offering a resource kit on how to create a successful social media marketing strategy.
A graphic design company offering free design elements such as icons, illustrations, and backgrounds.
A cooking school offering free recipes and meal planning templates.
A landscaping company offering free garden design templates.
A consulting firm offering a resource kit on how to create a successful business plan.
A beauty salon offering free makeup tutorial templates.
A photography studio offering free portrait editing templates.
A home remodelling company offering free kitchen and bathroom design templates.
An event planning company offering free event planning templates.
A e-commerce platform offering a resource kit show casing their most popular products or giving tips for using them