Nothing grabs attention like a great visual. Infographics take this a step further by grabbing attention and providing snippets of informative content.
Infographic marketing should be part of any successful marketing strategy. If you’re unsure of how to use them, we’ve got you covered.
Let’s look into three ways you can use and promote your infographics successfully.
1. Repurpose Existing Content
People digest content in different ways–some like to read an in-depth white paper or article, while others prefer to skim for the highlights. To appease a wider audience, you can pull the main points of your longer content and compile those into an infographic.
This works particularly well with research reports. Pull some of the main data points for your infographic and to grab your audience’s attention.
For even more impact you can link to the original paper at the end of your infographic to use it as a lead generating tool. This will entice people to download and read your more in-depth content.
2. Share on Social Media
The visual nature of the infographic makes it highly shareable. When you create your infographic share it across your social media platforms to generate interest.
Use bold colors that gab attention, yet stay true to your brand. If it resonates with your audience they’ll share it with their peers. You can also enlist the help of customers and other third parties to share it with their following. Use hashtags to reach your target audience and increase your content’s visibility and reach.
Need help creating your infographic? If you don’t have a graphic design team, you can simply make your infographic online.
3. Use on Your Blog
Your blog should include a mix of different content. From educational pieces to curated content and yes, you guessed it, infographics.
While you shouldn’t rely solely on infographics, they should be a key part of your blog content strategy. This helps keep your content fresh and enables you to share your repurposed content in a new way.
You can use infographics to cover a FAQ list, to compare different products, and even to promote an upcoming event. By providing variety in your blog content you’ll be better able to appeal to a wider audience.
Write an introduction for your infographic first and then let the graphic finished the story. Conclude your post with a CTA leading to the original content (if it was repurposed) or another relevant piece to bring in leads.
Reaping the Benefits of Infographic Marketing
Infographic marketing is a key component of an effective marketing strategy. It allows you to put a fresh take on existing content, reach an audience that prefers visuals over text-heavy content and is highly shareable.
So go ahead, create those infographics, post on social media and your blog and see the impact they make on your business.
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