Technology changes fast, and website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.

Fortunately, our award-winning web design agency keeps up with all the latest website design trends to create highly functional, easy-to-use websites that perform well and look fantastic. We want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2023.

Spoiler Alert

It looks like 2023 will bring fun animations and dynamic content to better serve your users!

See how our award-winning marketing and web design agency can keep you up to date with all the latest trends. Call now! 919-341-8901

There will always be aspects of web design that are never going away – user-friendly navigation, data security, and fast load times should just be a given on your website. However, you can keep your site at the forefront of design and search engines by adding some of these innovative website features and elements that promise to be hot for 2023.

1. They See Me Scrollin’

Parallax scrolling is a rather popular web effect used to make sections of a web page more dynamic. It’s most often used in full-width applications along with image, video, or texture imagery that adds depth to a page. As the user scrolls past the image or video, the scrolling behavior makes it seem as though the image is placed behind the neighboring sections. This subtle behavior makes the content more engaging.

2. Website Load Time and Page Speed Are King

One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.

Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!

Website performance has a direct impact on a company’s bottom line. According to data collected during a study, Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%.

You might have heard the term “location, location, location” from your real estate agent when looking for investment properties. At TheeDigital, we focus on “conversion, conversion, conversions.” Website loading times are a standard metric we look at to ensure a good user experience.

Web Design Trends Example: Website Load Time and Page Speed Are King


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