4 Steps To Effectively Research Stocks For Beginners

Regular updates from newsletters, revenue, net income, EPS, P/E values, ROE & ROA ratios, qualitative inquiries are pivotal for successful research stocks. It is important to effectively research stocks to have the best chance at growing your money.

Stock research is crucial to justify the actual value of stocks. Company evaluation & whether to invest in a particular stock.

It’s ubiquitous to be curious about how to evaluate or research stocks. There are a few basic steps to conduct your stock research. Before jumping straight into the steps, keep in mind that stock research is for those who like to play for the long haul. 

If you are thinking of investing money that you don’t need for at least five years, you should go for thorough stock research.

Fundamental analysis is another name for stock research that focuses on the company’s leading roles, market competition, revenue processes, etc. 

Stock Evaluation Steps

Stock evaluation or stock research is like buying a car. You need to look at the technical stats and the comfort factor of the ride. The same goes for stock research.

Besides analyzing the technical data, you need to assess the’ qualitative values of these stocks to get a better idea of whether or not to invest.

Stock research includes the following four steps for an in-depth assessment.

1. Utilize Stock Research Stats

This first step is the quantitative approach required to analyze a stock meticulously. Here you will have the technical data of your chosen stocks in-hand. By analyzing the stats, you can decide whether or not to invest.

These technical data come in the form of reports published annually or quarterly. These reports include:


It is an annual financial report that companies file with the U.S. Securities and Exchange Commission (SEC). 10-K represents a complete audited financial statement containing a company’s income, balance sheet, revenues, expenditures, etc.  


10-Q is almost similar to the 10-K. The only difference is this report comes out quarterly.

There are numerous newsletters available to help you better understand a financial report. Although you have the chance of being confused, seeing such convoluted analysis, the True Wealth newsletter can undoubtedly ease your troubles.

True Wealth Review For Investors

The True Wealth newsletter is the brainchild of the famous investment expert Dr. Steve Sjuggerud. This newsletter service operates under Stansberry Research & has the prowess to aid in making crucial investment decisions. 

The prime focus of this newsletter is on the more extended investment period. If you are looking to see the upward trajectory of generating revenues, this newsletter can guide you to some of the most intrinsic stocks.

You will get the weekly, monthly alert for some of the exciting stocks you are interested in & a regular update of the market. Don’t be worried about the complex technical stats of stocks because True Wealth aims to deliver simplicity in the decision-making process.

2. Find The Major Focus Points

It’s easier to get confused seeing enormous technical information. However, try to focus on the factors discussed below-


It’s the money that a company makes over a fixed period. You can find this info at the top of a financial report. Revenues are broken down into two parts, namely operating & non-operating ones.

Operating income determines a company’s core business income, whereas the non-operating revenue means a one-time business income (selling an asset).

Net Income

This term means the bottom line of a financial report. It tells you the actual amount the company has made by subtracting tax, other expenses from the revenue.

Earnings Per Share (EPS)

This is figured by dividing total earnings by the number of available tradable shares.  When done, you get per-share earnings (EPS). It identifies the true profitability of a company. It is also the unit used to compare with the rival stocks and is an important factor to effectively research stocks.

However, earning is an inconclusive financial measurement regarding a company’s profitability because some companies pay dividends to the shareholders in the form of earning. 

Price-Earnings Ratio (P/E)

The earning price ratio(P/E) mostly depends on earning per share (EPS). When you divide the price of a stock by the EPS, you get P/E. However, it’s not a reliable medium to consider because EPS calculation focuses on the short-term analysis & has many flaws. 

Return On Equity (ROE)/ Return on Assets (ROA)

Return on equity (ROE) determines the company’s profit in percentage to each dollar of the shareholder’s investment. 

Here, equity is the shareholder’s equity. Return on assets (ROA) means the company’s profit in percentage to each dollar of the company’s asset.

These are crucial investment focus points that every beginner should know & analyze before investing in stocks.

3. Look Through Qualitative Aspects

A stock’s qualitative aspects depend on the following factors:

How The Company Is Making Money?

The standard rule for investing is that you need to invest in such companies, whose purposes are known to you.  This is one of the key steps to effectively research stocks.

For instance, a food company sells foods or services related to food and a clothing retailer sells clothes. You know how it makes money and this helps you understand & evaluate its growth 

Competitive Advantage

Look for stocks that face less competition. Thus, the revenue generation rate will be firm & constant. In such cases, focus on the brand value, model, innovation power, research capability, operational prowess, etc. to evaluate competitive advantages.

Capability Of the Management Team

A company’s rise & fall depends on how efficient & capable the management team is. 

Look for the inside information of the company, managing teams, independent thinkers, what people are saying about them, how they contribute to the profit generation, new idea generation capability, how firm the baseline is, etc.

4. Do Your Groundwork Properly

From the factors mentioned above, you have the picture of what determines a stock’s uniqueness & profitability. As you can see, several factors influence your decision-making.

However, one thing you should entirely avoid is to rush. These technical data represent only a year’s image of a particular company. Stocks are volatile in the shorter period but tend to excel in the long haul so proper monitoring is crucial.

Final Thoughts

Don’t forget to put your research into the more challenging times the company has faced and how resilient they were during that period. These insights will increase the odds of your successful determinations regarding the right stocks to invest in.  Together, these steps to effectively research stocks can help you get started well.

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