5 Mistakes with Mobile Advertising to Avoid for Small Businesses

The majority of all website traffic starts on a mobile device. If you’re ignoring your mobile advertising strategy, there’s a chance you’re missing customers.

If you’re developing a mobile marketing plan this year, don’t rush into it. Instead, keep reading to discover the five mistakes with mobile advertising too many small businesses make. By avoiding these costly errors, you can increase conversions and boost your ROI.

Don’t wait! Your competitors are probably using mobile marketing already. Start strategizing by avoiding these five mistakes today!

1. Forgetting Your Goals

When developing any marketing strategy, it’s important to know your goals.

For example, let’s say you want to generate more website traffic to your product pages.

In that case, you need to create a mobile search engine optimized (SEO) content or pay-per-click (PPC) ads that direct customers to those pages. 

Once you know your goals, you can make adjustments to your mobile advertising strategy accordingly. 

2. Not Knowing Your Audience

There are over 5.11 billion unique mobile users on the plant. Unfortunately, people with a negative experience on mobile are 62% less likely to make a purchase. Even a 1-second delay could negatively impact conversions by up to 20%.

One of the biggest mistakes with mobile advertising you can make is failing to research your audience. 

Who are your customers? What keywords do they use during a Google search? 

What are they buying with smartphones?

The better you know your audience, the more likely you can craft a digital marketing strategy that appeals to their needs.

3. Ignoring Design

Your website’s design is essential for a strong mobile advertising strategy.

First, utilize user experience (UX) design trends. Make sure your content is easy to read. Test your forms to make sure they’re easy to complete on smaller devices.

Then, update your navigation. Make sure your site is easy to explore.

A mobile-friendly website will help improve your SEO and PPC strategy. If you’re not optimized for mobile devices, you’re already falling behind. 

Your site should have an SSL certificate, too. Do you need SQL server consulting to improve your computing data security? You can learn more about sql server consulting to find the help you need. 

4. Loading Too Slowly

Remember, slow load times could impact your conversion rates. You can use Google’s PageSpeed Insights to determine what’s slowing your site down. Then, make improvements to develop a fast loading time for your site.

Otherwise, visitors might leave without converting. 

5. Failing to Test and Optimize 

Once you start developing campaigns, make sure to review the data. Which pages are people staying on? Which do they convert on?

Where are you making costly mistakes with mobile advertising?

Testing your pages and optimizing them accordingly can help you make essential updates. Once you optimize your campaigns, you can boost your ROI!

Made for Marketing: 5 Mistakes with Mobile Advertising You Need to Avoid

Don’t make these five mistakes with mobile advertising many small businesses are already making. Instead, create a digital marketing strategy that avoids these mistakes. By dodging these errors, you can maximize conversions to improve your ROI!

Searching for more ways to improve your digital marketing strategy? Explore the Digital Marketing section of the blog today.


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