90% of the human brain is visual. Designs and images can communicate far more than words and they’re incredibly important when marketing a product.
One of your top marketing tools is a good product label. They can grab your customer’s attention and quickly identify what you’re selling. In order to come up with a successful design, there are a few key concepts to consider.
Read on for our 7 helpful tips for designing product labels.
Use Color and Texture to Bring Visual Interest
Tools like Adobe Spark’s label maker offer tons of options to create a visually exciting design for your product labels. If you want to stand out amongst your competition, you should take advantage of these and come up with an eye-catching label to grab your customer’s attention.
Make It Legible
While coming up with an interesting design is important, be sure it doesn’t affect the readability of your product labels.
You want your customers to be able to quickly identify your product. Stick with higher contrasts and be sure your font isn’t too obtuse or cursive in order to be easily read.
Keep Continuity in Your Design
Your product labels are a big part of your brand. That’s why it’s important to have a lot of visual continuity in your design.
Try sticking with no more than one or two different fonts within your product label. If you use too many, it can be distracting and difficult to read. It’s also important to maintain a consistent color scheme in order to keep a visually harmonious design.
Make Your Product Labels Work with Your Product and Packaging
Be sure to design your product labels with your packaging in mind. Try to make the shape work with the shape of your container. It’s also important to keep the size right; you don’t want something that’s too big or too small.
Create a Design That Stands Out
Your product is likely going to be standing up against a lot of competition. Don’t get lost in the mass; instead, use your product labels to stand out.
Break away from your basic black and white color scheme. Incorporate pictures and fonts that you think would be appealing for those looking to buy your product. The more interesting and eye-catching your product labels are, the more likely customers are to gravitate towards your product.
Consider the Reusability of Your Packaging
If you’re selling your product in a jar, tin, or other reusable containers, be sure to design your product label accordingly. For instance, you may want the ability to cleanly peel them off if they are reused. If you’re doing something more decorative or artistic, make sure it’s durable enough to withstand years of future use.
Prioritize Print Quality
Product labels are the face of your product and your company. When considering how to print them, it’s important to keep this in mind.
It doesn’t matter how amazing your design is. If the print job is cheap, it’s not going to do you any favors. Although it may cost extra, investing in high-quality printing will ultimately help you sell more products in the end.
Product labels are an incredibly important element of marketing your product. Now that you have some ideas, get printing!
For more business ideas, check out other business posts on this blog.
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