Do you use Shopify to offer your company’s merchandise on the internet? Do you also use HubSpot for marketing, gross sales, and/or support? Nicely, if you have not however set up the HubSpot Shopify integration, you are lacking out on incredibly valuable insights and details that could incorporate to your company’s base line. 

This article addresses the capabilities and rewards waiting around for B2B brands, a lot of of which typically underutilize ecommerce. Moreover, you will see illustrations of what you can do with the integration as it pertains to sophisticated B2B suppliers.

What is the HubSpot Shopify integration? Why must B2B makers treatment?

You can immediately and simply hook up your Shopify Vendor account to your HubSpot CRM by applying the HubSpot Shopify integration. This creates a independent Discounts pipeline in HubSpot Sales Hub named “ecommerce” that pulls useful facts about profits, abandoned carts, and pending checkouts into your HubSpot CRM.

Having this information in your CRM success in numerous gains that we’ll unpack underneath — such as getting equipped to use buyer information and facts for e-mail strategies, promoting automation, reporting, and extra. Merely put, it’s potent B2B ecommerce for producers that shouldn’t be skipped.

How do I established up the HubSpot Shopify integration?

Installing the Shopify integration in your HubSpot portal is genuinely as easy as logging in and turning it on. 

After you have signed into your Shopify account and integrated it with your HubSpot account, transform on 2-way sync to send out facts back again and forth involving the two platforms. 

Here’s what you are going to see:

  • Promotions will now mechanically be established in your HubSpot ecommerce pipeline every time any individual on your Shopify retail outlet completes some data in a cart. Reviews display you how significantly revenue is sitting in deserted carts, or pending, or has been transported, and so on.
  • Your HubSpot monitoring code is now set up on your Shopify site, which syncs your get in touch with information from HubSpot into Shopify. So, if an present HubSpot speak to goes to your Shopify account, you will know about it and see that they have an ecommerce offer. Also, contacts are quickly imported from Shopify to HubSpot as they entire cart information and facts.
  • For present/repeat prospects, their get hold of report in HubSpot will clearly show Shopify homes like the amount of income they’ve invested with you, their normal invest in, initially date of acquire, things they purchase, and additional. 

Is the HubSpot Shopify Integration No cost? 

The integration demands that you have at minimum a Shopify Standard Vendor subscription program ($29.99 for each thirty day period), but there is no supplemental demand from HubSpot or Shopify to aid the integration.


8 approaches the Shopify HubSpot integration enhances advertising and marketing, profits, and consumer service

We alluded to it previously mentioned, but there are several chances for B2B producers who are conducting ecommerce to leverage Shopify knowledge in your internet marketing, profits, and purchaser provider. Right here are eight that stand out to get your wheels spinning:

1. Address abandoned carts

Let us begin with potentially the major opportunity… An deserted cart means your prospect was interested in acquiring your products, but stopped just right before buying! These persons are a great deal far more probably to order in the long run than a cold guide.

Applying HubSpot workflows, you can enroll anybody who abandons a cart in Shopify into a targeted e-mail marketing and advertising marketing campaign exactly where you will remind them of causes they were being fascinated in the very first place. This simple workflow continues to develop value in your solution though the item(s) sit in their cart.


2. Provide exclusive gives

Surveys tell us that the greatest purpose for an deserted cart is unforeseen expenses, these kinds of as shipping. So, in your electronic mail internet marketing workflow, contain either a price cut on (or a coupon for) no cost transport.

If this is financially viable for you, it’s normally adequate to entice the shopper back again to your web-site. For the reason that this is a sequence of email messages, you can try to travel a obtain without the need of the give very first and save the supply for afterwards in the sequence.

3. Update or maintenance on earlier procured objects

Employing segmentation in HubSpot CRM dependent on Shopify buy homes, you can develop lists and deliver e-mail to folks who have purchased a sure product. 

As quickly as a new variation of that item is out there, or a new assistance relevant to that purchase is launched —replacement components or regimen routine maintenance that needs scheduling, for case in point — send out an e mail to that list. The e-mail need to reference that prior obtain to create more fascination and drive revenue.

4. Generate targeted lists

Imagine about what you manufacture. Can you segment men and women into teams dependent on the form(s) of items they buy? Develop sensible lists in HubSpot based mostly on these purchases.

Here’s a simplified illustration: Apple has one particular checklist of individuals who acquired laptops, and a different listing of people today who purchased telephones.

  • Interact the men and women on the “laptops” listing with a workflow that promotes add-ons to Apple computers (observe, mouse, keyboard, charger, and so on.)
  • Have interaction the “phone” list people today with a workflow that encourages phone add-ons (circumstance, headphone, charger, screen protector, etc.)

5. Prioritize Sales group activity and achieve out instantly

For massive-ticket products like purchases of big tools, it is really worth the exertion to have your Gross sales crew get to out right to abandoned carts. In HubSpot, make a list that segments abandoned carts by offer sum based on a threshold that helps make perception (i.e. warrants your team’s direct awareness). Then set off a Income sequence of duties and join endeavor email templates to notify your crew that abide by-up is essential. 

For instance, all abandoned carts $3,000+ enter a workflow that notifies a product sales rep of a new member of the checklist. That rep reaches out straight to the get in touch with by using e mail or cell phone in an try to help near the deal. And mainly because of the integration, not only the contact’s web page webpage exercise is recorded on their get in touch with record in the HubSpot CRM, but any Shopify action they took is out there to the rep for context as very well.

6. Integrate HubSpot pop-up varieties

A HubSpot popup sort can be populated by checklist membership. Any speak to on the listing who lands on a unique webpage (you opt for which ones) sees a popup type promoting a item they deserted, or even a products which is identical to some thing they previously obtained.

7. Make reporting dashboards exhibiting ecommerce facts

Dashboards are one particular-website page overviews in HubSpot and making an ecommerce Dashboard can present a quick glimpse at your Shopify retail store functionality. It is quick to observe and overview regular product sales, the share of offers that near, variety of deserted carts, and a lot additional.

ecommerce dashboard in hubspot

8. Enhance buyer services

We have very long been proponents of 360º use of the HubSpot CRM — meaning promoting, gross sales, and services groups function from a one supply of fact for all of their interactions with prospective buyers and consumers. This is no diverse with Shopify information and facts. In reality, the CRM gets even a lot more powerful when actual obtain details is stay-synced with your ecommerce system. 

When info flows two techniques, Company teams quickly know what items a shopper has bought and really don’t require to wait on Product sales to enter the details in the system. This also allows impressive automatic activities employing chatbots and AI so prospects can submit support tickets and seek enable at their ease. 

Services staff leaders can also develop experiences demonstrating the variety of tickets opened by prospects based mostly on products acquired to know which items have the most issues or require the most consideration. 

Getting a RevOps Method to Technological know-how & Knowledge Integration

Integrating Shopify data into your HubSpot CRM is 1 piece of a much larger puzzle of unifying your organization’s profits-driving groups — advertising, gross sales, and client company — to improve your profits advancement. Profits Functions (RevOps, for short) aligns your procedures, facts, engineering, and lifestyle about a shared target. 

Our latest Ebook is created just for producers and elaborate B2B industrials. Click on to get your copy of RevOps for Complicated B2B Industrials & Suppliers.



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