Function Fridays: How Kate Spade results in built-in products e-mails

For this week’s version of Function Friday we’re showcasing this fabulous e-mail from Kate Spade, in which they show their most recent purses, and Klarna’s purchase now, fork out later on pricing. This email features personalized dynamic articles automation by Litmus Personalize, powered by Kickdynamic.

By connecting their browsing feed Kate Spade are equipped to clearly show their ideal products– in this case handbags. The goods exhibited are up to date instantly from their facts feeds. If any facts is current inside the solution feed, the e mail will update quickly so subscribers usually see suitable content–no handbook intervention expected.

There are various items of knowledge which can be included in a solution feed. For case in point:

• Merchandise imagery
• Item title
• Pricing
• Sizing
• Shade

Not only did Kate Spade automate their written content, they also included information about Klarna’s obtain now, pay later on pricing for products and solutions, to really encourage a lot more conversions for subscribers who could be price-delicate. This was accomplished by making a rule within just Litmus Personalize, which divides the product cost into thirds, displaying how much just about every installment would price tag when paying for applying Klarna.