Once upon an email…

When I commenced in the electronic mail promoting entire world nearly 12 a long time in the past in 2011, I understood nothing at all. I had a few of style careers on my resume, experienced learned enough HTML to develop a really outdated-fashioned webpage, and experienced garnered adequate CSS to fancify a MySpace profile. I genuinely didn’t know anything at all about the particulars of design and style and enhancement for electronic mail or the craft of e mail advertising and marketing alone.

When confronted with this intriguing and from time to time stupefying e mail beast, I turned curious, as is the reaction of so numerous of us who’ve trapped about in this marketplace. I discovered what I could from the people today I labored with, then turned my gaze outward and begun devouring all the blog site posts I could locate. I recall I put in a great deal of time perusing Litmus Group. Even then, nevertheless, I did not have any actual perception of how other people in the sector labored. 

Then in 2016, I spoke at my to start with Litmus Live and it was intoxicating for me. The very first time I’d seriously used time amid friends in the field and listened to how they approached this work, the failures, and successes. My very first time connecting with fellow electronic mail geeks. It was heady I was hooked. 

It was at that event that I found out that there ended up no real e-mail grownups who held all the answers, just this delightful, motley group of us all consistently understanding from a person a different. All of us hoping to resolve the identical problems. This is what cherish about our community.

Preserve the spirit of expertise-sharing alive

The minimal things we figure out—optimizing illustrations or photos, developing accessibility-helpful shade palettes, discovering valuable collaborative proofing tools—that may well not feel noteworthy to ourselves, when shared with many others can be recreation-altering. This is why surveys like the 2023 State of Email Design and style study sense so significant to me, as a way of gathering up all these personal practices and team procedures so that we can then share them with all of you.

I hope you are going to look at having the survey—I know we can all profit from what you have to offer you. 

At first printed on February 3, 2023. Past updated March 23, 2023.


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