A great first step for your email software selection

If you are starting a vendor selection, you probably have a LOT of questions. Relax, take a deep breath. I have been guiding these types of selections for over 10 years and today I’ll share one of my 5 Foundations of Vendor Selection with you.Oracle announced that the Bronto Marketing Platform has been assigned End of Live status. The last date of service will be May 31, 2022. Many of the Bronto clients I talked to were shocked. But now they have to start doing their selections, and fast. So I descided to create a free selection mini-masterclass for Bronto senders.The tip below applies to your own MarTech selection as well. (although double for Bronto senders). On how beginning with great sounding mission, will lead you to trouble, and a much better alternative. Also a quick acid-test to see if you are actually doing it right.

Building on it… Start with the right Mission, similar to what I say in the video. And communicate it early and always to your team and stakeholders. Every chance you have, every meeting, in requirements, intake doc, scoring, when talking to vendors, etc. This will save you a lot of time and trouble.

Do that and your Selection Mission, should you choose to accept it, won’t be Impossible.

Here is the registration form for the Bronto selection mini-masterclass (it is free for Bronto senders)