Athena Severi co-established Titan Community, an Amazon-seller neighborhood, in 2019 with Dan Ashburn, a U.K.-centered service provider. Before that, the pair launched China Magic for product sourcing.
Titan Network hosts in-person gatherings and gives workshops, mentoring, and collaboration.
Severi and I recently mentioned Titan, selling on Amazon, and more. The overall audio of our conversation is embedded below. The transcript is edited for duration and clarity.
Eric Bandholz: What do you do?
Athena Severi: I have the major mastermind in the earth for Amazon sellers called Titan Community. I commenced my journey on Amazon 9 decades back with my own model.
I’m into creating local community. When I received into Amazon, I begun putting on dinners, situations, and seminars, and then it turned into a cruise, and then it turned into a excursion to China. It’s been a truly exciting, adventurous, nuts journey.
Bandholz: Notify us about your mastermind.
Severi: We’ve introduced with each other some impressive business leaders. These guys are in the trenches, eight to 9-figure sellers. We have experts in sourcing, branding, outside visitors, and additional. We phone it Titan for the reason that they are the titans of the industry.
Where by you are at in the ecommerce journey determines your emphasis. Anyone attempting to find their first product has unique desires than somebody performing a million a month in profits. Each has unique soreness details, strengths, and focus.
How it functions. We onboard you and get started with a a person-on-a person tactic call. You get assigned to a Titan mentor, someone who’s a few steps forward of you in the video game. Everyone’s unique. Your ambition amount will be distinct than the up coming male. Are you hunting to exit? Are you on the lookout for dollars flow? What are you making an attempt to obtain? Based mostly on all those objectives, you will be assigned to a smaller group of like-minded individuals at a similar spot in their journey.
Bandholz: What do your in-human being gatherings glimpse like?
Severi: My background is in activities. When I set things on, it is like a entire other universe. We decide on a beautiful locale, and we do the networking in the pool and at the beach. A lot of entrepreneurs keep all the things near to their chest, so we have developed a world the place persons can establish belief with each other, have a couple drinks, and enjoy the environment as they kind that romance. I appreciate looking at people’s eyes light-weight up and viewing how they join. Gatherings are my contacting, what I was intended to do.
We have workshops at our activities, 3 or 4 hours. They are quite fingers-on — conversion, pay out-for each-simply click, merchandise, tactic.
All told we have about 4 or 5 occasions a year.
Bandholz: Do you have rivals in the same area?
Severi: The first time this occurred was in China. Two of our fellas have been marketing comparable items. I took them to a place and claimed, “You have two choices. You can possibly have friction, or you can collaborate. I counsel you collaborate.”
They went to their suppliers, leveraged the measurement of their orders with each other, merged containers, and became mates. I’m not expressing that’s going to come about all the time. Healthful opposition is a fantastic factor.
There’s a lot of place for absolutely everyone on Amazon.
Bandholz: What is the best member of Titan Community?
Severi: We’re seeking for intellectual residence and exclusive brand names that converse to their viewers. We do not look for cookie cutters. We’re interested in brand owners and their tales. The solutions are executing perfectly mainly because they are different.
For instance, we have a member manufacturer for distinctive requirements children. The woman who began it has a gorgeous story. We feel in that brand. We seem for some thing that we can increase. Productive sellers understand who they are serving.
We have been leveraging AI for investigation. What we can do in 5 minutes with AI is insane. It applied to price countless numbers and get months.
With AI, we’re in a new period. Everyone’s like, “The gold hurry of Amazon’s about.” I’m like, “No, we are just acquiring started.”
Bandholz: Where can individuals join the neighborhood or come across you?