A whirlwind tour of the new martech map, major martech trends for 2023, and how to take care of it all in the year forward

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de power presentation of the recent martech landscape as it stands at the stop of 2022 (now officially around 10,000 remedies!), five important trends that we expect will form martech and advertising and marketing in 2023, and a framework for running it all in what is confident to be a hugely “fluid” calendar year in advance.

You can observe the complete 60-minute session on YouTube and also download the comprehensive 117-slide deck right here.

As I shared yesterday, the 1st part of our presentation showed the new martechmap.com internet site — an interactive edition of the martech landscape — that now lets you lookup and filter making use of knowledge from Clearbit (approximate revenue, organization dimensions, and day started) and G2 (normal score and amount of evaluations). We also used this enriched information in combination to analyze various interesting styles across the martech industry, such as the differences in between ordinary age, average ranking, ordinary dimensions, and regular adoption level of the 49 martech classes.

I think you will come across the benefits of that investigation as interesting as we did. They also give some path to wherever future entrepreneurial ventures in the house are probably to occur.

In the 2nd component, we did a further dive into five key traits that we believe will be front-and-middle for most martech groups in 2023:

• Generative AI & Personalization
• Activating Cloud Knowledge Warehouses
• Ecosystems & Communities
• No-Code In-Home Creators
• Internet3 & Metaverse (though we consider this will be an anti-trend in 2023)

And ultimately, in the 3rd element, we presented a framework for dealing with this tough martech setting by (1) managing the buzz curve, which seems in many forms — virtually fractal-like — in the two the market and your internal stack and organizational abilities and (2) managing the journey of “productizing” marketing, from experimental jobs to standardized procedures to automatic merchandise.

But fairly than browse about it, we feel you are going to come across it far more entertaining to hear and see it immediately from our recorded event:

We want to thank yet again our sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Their help has funded and enabled our exploration and designed it doable for us to share the outcomes with the martech community at no charge to you.