As De Carreaux is now the French leader in on the net tile gross sales, with the largest selection of tiles on the web. Nevertheless, the company did not establish its online enterprise right away and experienced to prevail over some troubles to reach this. Nevertheless, an successful software, favorable timing, and a good offer of determination ended up plenty of to propel their endeavor to center stage, or at minimum, to get them on the stage.
“The massive picture”
Technological innovation is section of As de Carreaux’s DNA: tailor-manufactured products and solutions, digital visits to showrooms, 3D previews of tiles in customers’ houses, and many others. Which is why the development of an online shop came in a natural way for the enterprise. This is what Sébastien Colombier, CEO of As de Carreaux points out: “We had a logistical obstacle in addressing how to transportation materials that is hefty and, most importantly, incredibly fragile. Nevertheless, we even now took the plunge, which was for the ideal. Right now, we like to say that our business is somewhere concerning a tile store… and a digital startup! In addition, at the time of start, we experienced an advantage: there still weren’t several opponents in this room.”
But when generating its on line keep, the business did not immediately turn to PrestaShop, carries on Stéphanie Giron, Ecommerce Supervisor at As de Carreaux:
We opted for a CMS with anyone who was especially committed to its improvement. And then, disappointment: the technique was a tiny restricted in its advancement functions, so we decided to improve to the PrestaShop CMS which, in contrast to our to start with selection, permits simplified content material administration.
A logistical challenge was conquer thanks to a very simple, flexible CMS and… a excellent offer of braveness!
As de Carreaux embarked on the digital adventure far more than 11 decades ago with one particular priority: to strengthen the page loading pace in order to provide a sleek consumer encounter and make images the key concentrate. This is a phase the enterprise realized with traveling colours, even though they had to face some uncertainties when launching their ecommerce. The key explanation for their concerns was the chance of breakage that promoting tiles on the internet entails, especially because of the fragility and body weight of the merchandise. But once that fear was conquer, achievements finally shone its gentle on the company director: “The most significant challenge genuinely has been to alter minds about it and democratize this sort of on the internet commerce.”
All through the enhancement of the ecommerce web page in its edition 2 with PrestaShop, Sébastien Colombier also studies acquiring appreciated the richness of the modules available as nicely as the simplicity of implementation. These belongings have without doubt opened up a significant amount of alternatives in the inner growth of the web page, as a result offering a higher degree of versatility and adaptability that were far more than welcome.
Supplying samples before orders was also a good conversion lever. Also, the development of our existence on social networks has helped to enhance our existence with new clients who be a part of our on line group. The constant improvement of our shipping and delivery expert services has also allowed us to set up a certain reputation, which has translated into productive term of mouth to recruit new buyers. The steady research for new development levers contributes really evidently to the expansion of our enterprise we will maintain the crucial techniques mystery for now!, provides the CEO of As de Carreaux.
PrestaShop Checkout, an asset for each the business and the customer
In addition to owning a high-quality on the net shop, As de Carreaux has chosen PrestaShop Checkout. This choice was only pure due to the fact the payment option is proving to be as multipurpose and simple to deploy as the application, with the extra profit of also providing a great deal of adaptability to the buyer.
The updates you should not have any uncomfortable surprises, and are beautifully suited to our CMS. The commissions are attention-grabbing and empower major financial savings, says Stéphanie Giron.
Consequently, evidently a good effect. “Right now, a majority of the company’s users use this answer: builders, promoting, ecommerce, and finance personnel, and especially purchaser assistance for day-to-day get management,“ concludes the entrepreneur.
Go to the PrestaShop Checkout landing page to find out extra about this all-in-one, safe, and simple-to-use on the web payment answer!