augmented reality app

Augmented reality definition

What is augmented reality app?

Augmented Reality vs. Virtual Reality

  • The current value of the augmented reality app market stands at $3.5 billion.
  • By 2024, there will be 1.73 billion people who use augmented reality apps on their phones.
  • 70% of consumers believe augmented reality apps can bring them benefits.
  • By 2028, augmented reality apps will generate $340 billion in revenue.
  • 67% of media buyers and planners desire AR advertisements in digital marketing initiatives.
  • Users of augmented reality apps are between the ages of 16 and 34.
  • In 2023, the augmented reality app market is expected to be valued at more than $18 billion.

Shopify AR — Create the future of experiential retail

Houzz — The leading platform for home remodeling and design

YouCam Makeup — #1 makeup selfie editing app

GIPHY World — Make the world your picture

Google Lens — A search engine for the real world

ROAR — Your gateway to the realm of augmented reality

Snapchat AR — An immersive experience for advertisers on Snap

Pokémon GO — A travel between real and virtual world

Step 1: Select the type of augmented reality technology

  • If you are a tech startup, you will likely want to build an app that utilizes this futuristic technology in a completely novel way. You may opt to fill a market void with this technology, support a business domain that lacks AR connections, or develop an AR-enabled game.
  • If you are an established firm, you are likely in search of an augmented reality (AR) solution that will enhance your marketing and sales activities. Follow the examples of IKEA Place and Target. If you currently have a customer-facing business app, you can add AR-specific features.

Step 2: List the features you wish to add

  • GPS detection and map integration
  • Built-in camera feature — for capturing or scanning from real environments
  • Marker recognition — for detecting images, icons, QR codes, etc.
  • Library of 3D visuals and text elements
  • Guest sign-up and social media sharing

Step 3: Choose a tech stack and build a development plan

  • The size of your augmented reality app and your target audience
  • Features and core functionality
  • Your plans to scale your augmented reality product or business in future
  • Your estimated augmented reality app development budget

Step 4: Hire an augmented reality app developer and meet technical milestones

  • It is quite expensive to hire an in-house team due to full-time salaries and perks.
  • Hiring a dedicated development team on an hourly basis, similar to staff augmentation, is novel and provides complete control over project timelines.
  • The final, typical alternative is to outsource your entire app development project and remotely supervise its completion, testing, and release dates.

Step 5: Publish your augmented reality


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