Belgian ecommerce trade affiliation BeCommerce has launched a new trustmark for advertisements by influencers. The trustmark aims to stop fraudulent revenue on social media. Belgian shoppers can now quickly examine irrespective of whether an influencer complies with European laws.

Fivefold maximize in fraudulent advertisements

According to the Belgian Federal Community Company for Economy, on the internet fraud is a trouble that is getting to be extra and additional well known in Belgian ecommerce. The federal hotline acquired 773 reviews of fraudulent commercials in 2021, which was a fivefold boost when compared to the 155 acquired reports in 2020. The overall total that buyers put in on these advertisements was multiplied by 4, to 8.6 million euros in 2021.

The new trustmark is a separate merchandise from BeCommerce’s present a person.

To prevent more fraud, BeCommerce and former point out secretary for Customer Affairs Eva de Bleeker have designed a trustmark for influencers. The new trustmark is an further product or service, different from BeCommerce’s current trustmark for online stores.

In line with European legislation

In get to get the trustmark, influencers want to comply with European laws, as nicely as the pointers established by the Belgian FPS for Overall economy. One of these policies is that influencers need to have to make guaranteed that their adverts are correct and not deceptive. They also require to include things like the words “sponsored” or “ad” when they are recommending a product or service as element of an arrangement with a company.

‘We are a person move closer to a protected online atmosphere for Belgian shoppers.’

In accordance to the EU laws, influencers also need to include things like their company handle on their social media channels. This lifted privacy problems, as most influencers work from dwelling. Belgian influencers can now use BeCommerce’s tackle on their channels, to secure their privacy. “With the enhancement of this trustmark we are one particular step closer to a safe and sound world-wide-web atmosphere for the Belgian consumer”, suggests Sofie Geeroms, taking care of director at BeCommerce.


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