If you’re looking to grow your online presence in an increasingly crowded market, you can’t ignore the power of Search Engine Optimization (SEO). Online reviews have emerged as an important way of providing potential buyers with social proof. GatherUp is an online software tool providing an effective way of monitoring how your business is perceived across various online platforms.

Why Are Reviews Important?

Reviews influence purchases. A large number of people read reviews before buying a product or service. To show how important they are, search engines now include review stars in reviews as part of their search results. Other positive effects of online reviews are:

You appear trustworthy. A business that encourages reviews shows it has nothing to hide. The more positive they are, the more credibility and trust you get from consumers.They increase visibility. Your business is more likely to be discovered when people post reviews about it. For SEO purposes customers also use synonyms that describe your main product. This increases the chances of search engines ranking you for related keywords.They make you more approachable. Reviews show potential consumers you’re friendly, not a bureaucratic business with several layers of red tape.They give you much-needed feedback. You can tell what customers really think of your brand. As a result, this makes it easier to reverse bad decisions, improve product offerings, and keep up with trends.How GatherUp Works

Once you sign up, you’ll have access to a user-friendly dashboard. Here you can fill in all relevant information related to your business. GatherUp’s multi-location monitoring is convenient for both physical stores with various locations and digital businesses. Uploading your logo and the GatherUp system detects its colors and applies that general scheme to your emails.

The next step is to pick the number of online sites whose reviews you’re interested in gathering. They provide Google and Facebook as automatic options, but you can add more than 40 review sites. These include Tripadvisor, the Better Business Bureau (BBB) and Yelp.

You’re encouraged to specify your goals for using GatherUp, one of which is monitoring and improving your Net Promoter Score. The final step is to choose a feedback request mode from 4 possible options: Ultimate, Review, Direct and Legacy modes.

Each mode contains various customizations regarding customer experience data, surveys, feedback, testimonials, and reviews. Furthermore, all modes are designed to collect as much data as possible for SEO purposes.

GatherUp allows you to either add customers manually or automatically after they give permission. Then you are on your way to gaining more reviews online. It’s also mobile-friendly for maximum optimization allowing customers easy access to leave reviews.

Advantages of Using GatherUp

As a small business, the following are just some of the benefits you get from using the GatherUp review monitoring software:

Connected to Google and other APIs

This makes setup easier because the tool will pre-populate most of the information it needs. Your business address, contacts, the official name, and other important information will automatically be filled.

You can set up email requests and reminders

Reminders can be set to automatically request feedback from customers every few weeks or more frequently. Moreover, this increases the chances of getting reviews as not all customers will respond to the first message.

Easily customizable User Interface

GatherUp’s UI is intuitive and has different modes depending on the type of feedback you want to request from customers.

Provides various marketing options

After collecting feedback you can then use review widgets on your website, conversion popups, and social sharing to reach new customers. This increases your visibility, improves SEO, and ultimately leads to more sales.

A Memorable Customer Experience

Online reviews are one of the most effective ways for your small business to stand out from the crowd. This powerful analytics tool can tell you exactly what customers like about your business, so you can fine-tune your services accordingly. GatherUp gives you an automated and convenient way to ask for feedback that ultimately can help grow your sales. Started analyzing your business reviews with GatherUp.

The post Boost your Brand in Search via Reviews with GatherUp appeared first on Mike Gingerich.

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