The concept of flipping is no modern invention. The idea of buying a product, revamping it, and selling it at a much higher price has been around for ages, but it’s not exactly common to hear about it in the online world. There are plenty of abandoned domains and websites that you can purchase for very negligible prices, and then use them as the canvas to create an entirely new website that you can sell for a decent price tag. On the other hand, you can purchase a website and revamp it as your own for much cheaper than what it would cost you to hire web developers. If you’re wondering how you can do website flipping, read on to find out.
Understanding How Flipping Works
Flipping a website might sound like a much more complex project than you can handle, but it’s easier than you think. Websites go dormant for various reasons, one of which is a failure to pay the subscription fee needed for the domain to operate, and having limited or no traffic flowing to the website. No matter how sleek the page itself looks if no traffic flows to the web address, it’s practically useless. This is why it’s sold at such low prices, which in turn saves you hundreds, or even thousands, of dollars that you would spend on website development. That said, you don’t need to be tech-savvy in order to go about this. Anyone with basic writing skills can learn how to optimize a website.
SEO
Although the content you choose for the website will help make it more appealing to a potential audience, there won’t exactly be an audience if users can’t see your web page in the search results. According to this useful flipping guide, you can take care of SEO optimization on your own, or you can hire a professional to cover it for you. On the other hand, there are plenty of software programs that you can install to help you along the way, while there are also free websites that you can use. However, it’s advised to purchase a software program made for professional use, seeing as you can use it more than once if you plan to flip websites and sell them for a living.
Content
The kind of content you upload to your website plays a crucial role in the amount of traffic you can drive to your page. That said, it’s best that your choice revolves around a topic that you know about, in order to avoid hiring more people to do the work for you. It could be any topic that has an audience. This can be anything from cars and sports, to fashion and beauty. Make sure that it’s well-written and that it’s not just hackneyed topics or copied articles, seeing as you’ll want to drive as much organic traffic to your page as possible.
Marketing
Now, that you have your website up, you’re going to need to market it. Because website flipping, in general, is a budget-friendly project, you don’t want to be spending hundreds on marketing your website. You can do it more simply through social media pages. You’d be surprised how much word-of-mouth can help drive traffic to your page, so make sure you share your content with your family and friends. On the other hand, if you’d like to take it up a notch, you can always sponsor your posts on your social media pages slowly until you have enough followers that can be redirected to your page.
Advertising
Once you have a fan base or an audience, this is when you can start to invite advertisers to market their products on your page. This can either be your new source of income, or this can help you up the value of your website in order to sell it. Many individuals choose to revamp dormant web pages in order to make money through ads. Just make sure you don’t add too many pop-ups, else this could discourage people from visiting your page. If you want to prevent your website visitors from using ad-block, you can hire a web developer to automatically send users a message that requests disabling ad-block before they proceed to access your page. This is a very simple feature that would not cost you much.
Website flipping is a great way to purchase a page at a low price and increase its value, either to market your own product or to sell it at a much higher price. The process of purchasing the website and adding the content of your choice is not at all time-consuming; however, it may take you some time to drive traffic to it, which is what really ups its value. It may not require great sums of money to achieve this, but it will need some effort and patience on your part.
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