Category: Advanced Analytics

Marketing Analytics: Attribution Is Not Incrementality

by Cindy Donovan | Nov 16, 2022 | actionable web analytics, Advanced Analytics, Affiliate Marketing, brand marketing, digital marketing, Marketing, multi channel analysis, multi touch attribution analysis, Web Analytics | 0 |

[ad_1] One of the business side effects of the pandemic is that it has put a very sharp light on...

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Increase Analytics Influence: Leverage Predictive Metrics!

by Cindy Donovan | Nov 4, 2022 | actionable web analytics, Advanced Analytics, Affiliate Marketing, Digital Analytics, key performance indicators, Marketing, Web Analytics, Web Metrics | 0 |

[ad_1] Almost all metrics you currently use have one common thread: They are almost all...

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

by Cindy Donovan | Oct 23, 2022 | actionable web analytics, Advanced Analytics, Affiliate Marketing, Digital Analytics, key performance indicators, Marketing, Web Analytics | 0 |

[ad_1] I was reading a paper by a respected industry body that started by flagging head fake KPIs....

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Robust Experimentation and Testing | Reasons for Failure!

by Cindy Donovan | Oct 11, 2022 | actionable web analytics, Advanced Analytics, Affiliate Marketing, controlled experiments, digital marketing, Experimentation & Testing, experimentation and testing, Landing Page Optimization, Marketing | 0 |

[ad_1] Since you’re reading a blog on advanced analytics, I’m going to assume that you...

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Pick The Right Success KPI!

by Cindy Donovan | Sep 18, 2022 | actionable analytics, Advanced Analytics, Affiliate Marketing, Digital Analytics, key performance indicators, Marketing, Marketing Tips, Web Analytics, Web Metrics | 0 |

[ad_1] Your analysis provides clear data that the campaign was a (glorious) failure. It could not...

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