Using Instagram for marketing to build influencer status, drive your marketing, and network with celebrities, experts, and other professionals- is one of the smartest uses of your time online right now.
It’s also a way to drive a huge volume of sales if you use it to do marketing the right way, so let’s take a couple of minutes and talk about what that looks like.
1. Make sure you understand Instagram.
Captions. Images. Hashtags. They are all important when using Instagram for marketing, to make sure you get the most pull for your efforts. You can follow other influencers in your space, comment, like, and engage with them.
This is one of the easiest ways to start getting known in your space as not only will you be seen by those influencers but by their followers as well.
You can use a website called GramFeed which allows you to search out usernames, hashtags and more. It will show you top post for categories and people. It will let you see what they are doing, how they are doing it – so you can understand the ‘why’ behind it.
This will help you take pictures, find images, and products that will help you appeal to the masses. The end result will be more likes, followers, and engagement.
That makes you more profit.
2. Become a Shoppable affiliate.
When you’re using Instagram for marketing, you want to find some way to have it make you money, and Shoppable is a great way to get that happening faster. You can use Shoppable to link to sites like Amazon, Etsy, etc so you can make profits off of products you recommend on your Instagram account. They view. They click. They buy. You get paid. Yay!
3. Selling More With Sponsored Posts
It sounds like it will cost LOTS – but it doesn’t. It’s inexpensive and help get you post out there. It’s a tested marketing strategy that is available to get your post seen by more people who have the same interest or have liked similar post to yours.
Marketing campaign with the paid post will get the attention of more buyers in your niche and let them know about your page, brand, and what you have to sell.
These 3 simple concepts will get you on your way to using Instagram for marketing, making more profits from Instagram. I hope you can put them to work in your business today, post below if you’ve used any of these methods – or have anything great to suggest.
If you’re looking for a faster way to get yourself more Shopify sales, Twitter has an awesome feature that I absolutely love called ‘Twitter Cards’.
You can buy a deck of them, and you definitely don’t want to be a joker. Get it? Cards… Joker? Oh my gosh… ok, I even make myself cringe sometimes!!!
Twitter Cards completely changed the game when it came to Twitter. You can list a product, a couple of things about it like price and availability. You can also use 200 characters instead of the standard 140.
Why should you care?
This is something that I’ve used to increase sales to more Shopify sales in my store and reach more Twitter users in my niche.
There are several different types of ‘Twitter Cards’ for pictures, videos, music, etc, here are the two main layouts for Twitter Cards.
Using Twitter Cards means you can run ads to your products across a multitude of platforms on Twitter.
Here are a few ways to do just that:
1. Run ads for discounts, contest, and giveaways.
If you add a picture to your tweets about the competition – you will get more entries. That means more leads. If you are using discounts then make sure the image is big, bold and grabs them by the eyeballs and makes them pay attention. You want them to click and retweet to their followers. This will also help you get more followers.
2. Create and post tutorials is a great way to get more Shopify sales too.
If you are trying to brand yourself as an expert in your space one simple way to do this is to post tutorial videos to help your followers understand more about what you do, how you do it, why you do it – and why you are the expert in your space.
Or, you can record videos right from your phone talking to your followers, so they can start to see your personality and feel like they know you. Make sure not only are you posting content, but you are also giving them an opportunity to make a purchase as well.
3. Tracking eCom Sales With Twitter
There is an awesome feature I love called ‘Twitter Product Cards’. It helps eCom store owners track their eCom sales from their Twitter Product Cards.
This allows eCom store owners to optimize their stores to get massive results from Twitter ads.
It also shows the amount of traffic your Shopify store gets from Twitter, so you can find out where you’re getting more Shopify sales from and how many of your clients are on Twitter as well.
In addition, Shopify has a lot of different eCom tracking solutions with their apps, so you can keep an eye on the total amount of traffic that your products are receiving. Where and how it comes in.
Twitter can be a real game changer for your business to take things to the next level as long as you build a solid foundation and keep it simple. Don’t over think it. Take action. Test. Tweak and profit.