by Cindy Donovan | Social Media Marketing
The year is off to a fast start in the realm of social media updates and one of the most exciting potential items is Facebook showing crossposting to Instagram options! Welcome to this latest edition of the social media updates. Count on a new update every 2 weeks to...
by Cindy Donovan | Social Media Marketing
New year, new you, right? January’s a great time to break those bad habits and set your positive plans in motion. So how about we shape up your social media for 2019? That’s right. In this article, we’re trimming the fat, toning up your channels and muscling up for...
by Cindy Donovan | Social Media Marketing
A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and...
by Cindy Donovan | Social Media Marketing
In the midst of rapidly developing technology, the rise of digital marketing, and the dominance of the online world, some “old school” marketing techniques remain some of the most effective. Trade shows are one strong example of this – they are still one of the most...
by Cindy Donovan | Social Media Marketing
Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest...
by Cindy Donovan | Social Media Marketing
In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for...
by Cindy Donovan | Social Media Marketing
Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here. In this post, we’re going to go over everything you need to know about publishing Instagram videos...
by Cindy Donovan | Social Media Marketing
Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram...
by Cindy Donovan | Social Media Marketing
Short Message (SMS) Marketing is perhaps the most underrated digital marketing strategy out there today. Despite having the highest open rates (98%), best engagement rates (90%), and extremely high conversion rates (23%), marketers continue to overlook this strategy....
by Cindy Donovan | Social Media Marketing
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming...
