by Cindy Donovan | Social Media Marketing
As the world’s largest professional network and home to over 600 million users around the globe, LinkedIn is the place to make connections in your industry. However, your company page can easily blend in with the competition on this social platform. Fortunately, an...
by Cindy Donovan | Social Media Marketing
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research...
by Cindy Donovan | Social Media Marketing
LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the...
by Cindy Donovan | Social Media Marketing
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to...
by Cindy Donovan | Social Media Marketing
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. Chances are you’ve come...
by Cindy Donovan | Social Media Marketing
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using...
by Cindy Donovan | Social Media Marketing
Every Facebook ad campaign you run will eventually encounter ad fatigue issues. It doesn’t matter who you are or how much you spend on Facebook ads, the algorithm works the same for everyone. (Ad fatigue is when your audience sees the same ads again and again, and...
by Cindy Donovan | Social Media Marketing
Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? We...
by Cindy Donovan | Social Media Marketing
Companies that have made it big before the turn of the century are now household names. Think “Coke”, “Nestle”, “Kleenex”, etc. From a lot of customers to huge revenues yearly, they have got the complete package. Big businesses like this have the luxury of doing...
by Cindy Donovan | Social Media Marketing
Business websites are designed to generate significant amounts of traffic, engage visitors, and reliably convert leads. Is your website delivering on all these fronts? Or, do you have to make do with a handful of visitors each week and one or two conversions every...
