How do you know it is time to make investments in a product management platform? You may well uncover on your own in just one of the adhering to hard predicaments as a products chief:

  • You’re sitting as a result of a quarterly product or service evaluation and understand that two teams are creating the exact same matter. 
  • There’s no easy way to see how your overall product portfolio is represented throughout teams.
  • You get prioritized lists of capabilities from teams that are unrelated to your technique. 
  • You realize that your teams’ priorities are always out of day. This usually means you’re regularly making an attempt to bridge the gap concerning how your groups are doing the job and how you report on development to your CEO.
  • You are struggling to have visibility into how each individual group is progressing. Who’s behind routine? Who’s staying blocked by a further team’s delays? There is no quick way to discover out (and consequently no straightforward way to stage in and aid). 

Even if you have hardly ever discovered oneself in one of these exact conditions, perhaps you are looking for a way to make a larger impact and boost the performance of your product or service business. If that is the case, it might be time to glimpse into a committed product or service administration device. A recent Forrester examine commissioned by Productboard identified that substantial-executing solution businesses are far more than 2 times as possible to be working with a dedicated merchandise administration system than other item organizations. 

It’s worth noting that devoted item management platforms are not the only remedies out there — some item groups use all-purpose equipment like spreadsheets or presentation application, job management software, or point solutions that deal with a person or two specific soreness points inside of item administration. You’ll uncover a in depth breakdown of the pros and negatives of unique kinds of equipment in this article.

Having said that, organizations with state-of-the-art product administration techniques (which include having a dedicated product administration platform) are much more probable to around-accomplish on business goals. Forrester observed they are 103% much more probable to properly evolve the product portfolio, 52% a lot more most likely to increase customer retention, and 36% more most likely to realize income progress. This makes feeling — if your purpose is to create the finest, you want the very best tooling to aid you get there. 

If you’re a solution firm hunting to advance your product management tactics, your preferred outcomes may well incorporate issues like: 

  • Creating standardization across factors for your solution groups like accumulating insights, prioritizing, and roadmapping.
  • Turning out to be a trusted companion to shopper good results, profits, and aid teams.
  • Strengthening your romance with customers so they are repeatedly engaged, giving feedback, and serving to you de-threat your hypotheses.

If this seems like you, it would make feeling to pick out a devoted product administration platform. Let us look at some of the crucial measures you are going to want to acquire to make sure you pick the appropriate a person for your business. 

What must your choice-earning system glance like?

For a great deal of solution individuals, as soon as they decide to invest in a tool, they fail to remember their challenging-acquired product or service management techniques. “You can locate a team of seriously gifted item supervisors and designers who absolutely apply product way of thinking and contemplating to the item they are building externally, but when it arrives to their inside resources, they do not think about it as a product or service,” states John Cutler. “It’s undertaking a position for you. You really don’t get the job done for the instrument — it functions for you.”

So bear in mind all of individuals shopper behaviors that irk you when you’re in solution administration method and be certain to prevent them when you’re on the other aspect of the procedure. Here are a number of ideas to assistance you consider a discovery solution to your choice-creating.

Start with the complications with your existing item management procedures

It can be tempting to start out with a checklist of functions you want out of a application vendor, but recall to request by yourself: Is that the way you strategy merchandise administration? We consider to prevent staying a function manufacturing facility in products, so why use that logic to a application device? Focus on what isn’t doing work with your present approach by concentrating your efforts on the “problems” segment of the double diamond in advance of you commence listing out your sought after characteristics. Perform an interior study to assess your organization’s existing merchandise administration practices and determine any challenge locations. You can then conduct a hole analysis, which may possibly uncover spots this sort of as shopper-centricity, strategic alignment, execution, accountability, and stakeholder administration. Make guaranteed you also converse to a broad cross-segment of stakeholders (the two in just solution and in other capabilities like design and style, consumer exploration, and client-facing teams) to dig into their distinct wants and discomfort points as it pertains to the solution course of action.

Often return to the “why” driving your requests

As you communicate with some others, you will be probable to listen to checklist products like, “We need shareable roadmaps by timeframe with group swimlanes or a number of launch groups” or “We need a central repository for suggestions.” But maintain in brain this is far too distinct. Just as you would do with external buyers, dig into the challenge right before requiring a remedy. Take a look at why individuals are building all those certain requests. What are your peers and stakeholders striving to attain with solution? Only at the time you have an understanding of that can you determine out the different workflows and characteristics that could address them. 


After you’ve executed your original discovery inside your organization, you’ll have a record of places that need enhancement that you’ve recognized from these discussions. After once again, it’s time to put on your product or service supervisor hat and prioritize. Which complications in your solution process are the most critical to address 1st? For example, you might have a challenging time closing the responses loop with buyer-struggling with teams or reporting on development versus quarterly arranging may possibly be a headache that wants to be urgently resolved. Which types are great to have but not requirements? 

Convey in aid as necessary

Like any big transform, deciding on a new tool should not be a solo effort. You’ll boost your prospects of good results if you provide in an government sponsor like your Head of Item or CPO to secure spending plan and later on be a winner for adoption. If you have a merchandise operations crew, be absolutely sure to check in with them to see how they’d like to be concerned. If you’re at a greater business with numerous product or service groups, make guaranteed you communicate with item professionals from various styles of groups. You could even want to build a product or service trio with an engineer and designer or consumer researcher to participate in your discovery actions with you. And finally, you may possibly want to involve at minimum one man or woman from a purchaser-dealing with staff. Retain in thoughts that a merchandise administration system is not intended to be employed entirely by products teams, but serves as a central hub exactly where all people from throughout the business arrives to collaborate all around the item, so you want a system that can also meet up with their desires.

Assess how diverse distributors deal with your desires

Next, it is time to assess the different distributors and make your assortment. You want to make certain you are finding a vendor that aids you accomplish the main work you want to execute. For merchandise leaders, those employment probable include things like operating remarkable merchandise teams, uniting the overall small business, and likely further with consumers. Keep in mind: You’re focusing on the problem/job alternatively than the alternative for your corporation. As you look at distributors, at a classification amount appear for a system that is reason-created for modern day solution management, has built-in customer-centricity, and is organization completely ready. You also want to pick a excellent merchandise (you are a item person, immediately after all!), so make sure you take into account products differentiators as properly. This involves a product or service that’s collaborative and dynamic and has pleasant UX and a scalable platform that fits your products working program. You are not just acquiring a issue resolution for a set time period of time — you are also searching for a vendor who can assist you do well and mature together with you — so support differentiators like planet-course buyer success, an unmatched group and a status as an industry imagined leader are all things that make any difference. Eventually, you want to make certain you take pleasure in the procedure. Do your discussions with the sales team target on your difficulties? Do you really feel like you’re remaining heard and establishing a legitimate partnership?

In the next segment, you will see how one particular business approached this procedure and how they landed on a option.

How CompuGroup Professional medical improved collaboration and alignment whilst digitizing their solution tactic

Throughout your discovery phase, which troubles did you detect? If your ideal outcomes incorporate points like creating great goods in a present day and empowered way throughout your organization, truly bringing the voice of the client into your course of action, and obtaining a resource that tactically supports you with these endeavours, Productboard may be the correct option for your groups.

Let’s think about how just one crew approached the selection to pick out a system that would allow them to make improvements to visibility and stakeholder alignment when maximizing engineering methods. When CompuGroup Health care Chief Solution Architect Stefan Dorn commenced working on the CLICKDOC item staff in November 2020, he speedily recognized that the CLICKDOC team’s use of disconnected tools was straining visibility into function development and dependencies. Relying on various devices also influenced the team’s skill to conveniently incorporate valuable purchaser feedback into the prioritization method. 

In his research for a detailed product management platform, Stefan determined the subsequent will have to-haves:

Digitizing product technique

“It was critical that our method could be digitized in every single way, that we would have quick info with just one drive of a button — so that there would be no need to talk to numerous people within the corporation what we’re doing with clients,” Stefan states.

Giving management actual-time visibility

On top of that, Stefan wanted to be equipped to give leadership significantly additional visibility into prioritization and roadmapping. “It was essential for us to create a roadmap that provided transparency to upper management,” he explains. “Instead of asking why a characteristic was taking so prolonged to comprehensive, they would be able to see the development get the job done, how lots of dependencies have an affect on the procedure.”

Involving the appropriate stakeholders at the proper time

Serving the desires of a lot of interior and external stakeholders, the CLICKDOC team wanted to engage these teams at the appropriate phase of the lifecycle to push the most price doable. Stefan’s group pondered: “How can we integrate our external stakeholders in roadmap organizing and our internal teams in conversations on what we would like to establish and when and why?”

With these main needs in thoughts, Stefan made the decision Productboard was the right system to generate the improvements CLICKDOC hoped to see. “There have been so numerous development regions in our solution growth process, and Productboard was the correct match for our challenges — with Insights, the aspect generation course of action, prioritization, and the Jira integration. I also enjoy the Portal purpose. That was, for me, a selection to say: ‘Okay, we have to have this one software for CGM,’ and we obtained started.”

Now that they are employing Productboard, the CLICKDOC staff has professional a wide array of advantages, which include: 

  • Offering transparency at the highest degree by offering endless solution business units obtain to CLICKDOC’s insights, characteristics, and roadmap. 
  • Receiving to sector 20% faster with Productboard by proficiently tracking and incorporating insights to sector applicable capabilities
  • Introducing framework to CompuGroup Medical’s international item management system and streamlining workflows
  • Improving upon collaboration concerning intercontinental item small business units
  • Strengthening exterior and cross-purposeful interactions by getting in touch with customers, potential customers, and inner stakeholders specifically when a element they requested is dwell
  • Conserving time applying a one supply of reality, with groups no more time acquiring to talk to issues of a large amount of solution professionals, lookup on different internet sites, in excel, or PowerPoint data files
  • Maximizing the influence of solution messaging and launches in an organization firm

Take a look at Stefan and the CLICKDOC products team’s tale in more element here


Curious to learn how Productboard can enable you attain your item goals? Get in contact to e book a custom-made demo.


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