Content creation software can help marketers achieve incredible results, from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process.

Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. 

For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. On the other hand, Index Reports take a deeper dive into what matters most to buyers — product usability, implementation, relationship, and results.

Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software.

If you’re in the market for content creation software, consider the 5 Ws — who, what, where, when, and why — in relation to content marketing.

1. Who uses content creation software?

Businesses across multiple industries use content creation software to produce high-performing content. G2, which places Contently as the leader in content creation software, focuses on the enterprise segment, or companies with 1,001+ employees.

Top brands choose Contently’s enterprise content marketing software because it can help them create better content faster, all in one easy-to-use platform. 

In G2’s Usability Index for Content Creation, users gave Contently high ratings when it comes to ease of use, ease of admin, and meeting software requirements. 

Contently customers span numerous industries, from financial services to healthcare, technology, travel, e-commerce, and energy. You may recognize some of them:

2. What should I look for in content creation software?

Look for content creation software with positive user ratings. These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams. 

Also, look for a platform with features that provide everything you need to succeed at content marketing. At Contently, we’ve learned that the perfect content marketing solution requires the best of technology, strategy, and talent.

User ratings

Products on the G2 Enterprise Grid® for Content Creation rank by customer satisfaction based on user reviews, of which Contently has 42 — the most reviews out of any content creation software. They also rank by market presence based on market share, seller size, and social impact. 

Market presence factors include the number of employees, reviews, web and social presence, growth, seller age, and employee satisfaction and engagement. Software in the “Leader” quadrant — like Contently! — features high user ratings and substantial “Market Presence” scores.

G2 users give Contently a high satisfaction rating because we make it easy for marketers worldwide to build trust, drive revenue, and become content superstars. Contently ranks above average in the following:

  • Quality of support: 95%
  • Ease of use: 91%
  • Meets requirements: 92%
  • Ease of doing business with: 96%
  • Ease of setup: 95%


Great content creation software requires three key features, which Contently provides:

3. Where in my business can I use content creation software?

The right content creation software helps businesses manage and measure cross-enterprise content, events, spending, campaign performance, and ROI. Turn around content quickly and easily with the right tools, dashboards, and stakeholders to drive measurable results. 

Contently ranks highly on G2 for these tools:

  • Customizable template workflows (94%): Ensure compliance and process adherence through easily created, smart workflows that keep your team on track.
  • User, role, and access management (92%): Contently provides multiple user roles with different permission settings tailored to your content team.
  • Editing and approval tools (91%): Move from a linear approval process to a more fluid system that suits your company’s individual needs with Contently.

4. When should my business implement content creation software?

Some marketing teams use agencies, freelance platforms, and internal resources — but the results aren’t always there. Other brands don’t have a team dedicated to marketing content. 

When your business faces these challenges but needs to create impactful content, it’s time to implement content creation software. 

How long does content creation software take to implement?

On average, content creation software takes 1.72 months to implement. However, G2’s implementation score takes several factors into consideration (and so should you):

  • Customer satisfaction with setup
  • Time required to go live
  • User adoption percentage
  • Implementation method
  • Number of reviews

In G2’s Enterprise Implementation Index for Content Creation, Contently ranks above average for:

  • Overall implementation score: 81%
  • Ease of setup: 95%
  • Average user adoption: 74%
  • Time to go live: 91%

5. Why use content creation software?

Content teams of every size struggle with efficiently scaling content production. Optimizing and measuring impact adds even more layers of complexity. 

Content creation software empowers marketing teams with the technology, talent marketplace, and strategic insights they need to tell stories that break through the noise. Platforms like Contently solve businesses’ toughest content creation and measurement challenges. 

G2’s Enterprise Results Index for Content Creation ranks products based on factors in real-user satisfaction ratings for a number of results-related review questions. Contently’s enterprise customers capture an average of 6x ROI in just months.

Contently ranks highly on the G2 Results Index for:

  • Overall results score
  • Users most likely to recommend
  • Estimated ROI (based on a combination of estimated time to ROI and time to go live)

Contently’s #1-rated enterprise content marketing platform makes it easy to create high-performing content and measure its impact, down to the dollar. 

Our customers see an average of $13.1 million content value ROI generated per year and an average audience growth of 40 percent in the first six months.

Contently is the secret content creation weapon of the world’s most valuable enterprise brands — and thanks to G2, you don’t have to take our word for it. You can use G2 to pinpoint the right content creation software for your business now. Explore G2’s Spring 2023 Enterprise Grid® Report for Content Creation



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