Migrating from a single program to another can be a daunting undertaking for any company, but it can also give prospects for advancement and amplified performance. A short while ago, our staff experienced the opportunity to function with HCI, an environmental administration firm seeking to go from Quickbase to HubSpot. In the process, we carried out and rearchitected their elaborate knowledge framework and processes, as perfectly as trained their staff on HubSpot applications. 

The Corporation and The Challenge

HCI utilised Quickbase as its principal databases for several a long time. Though Quickbase experienced served their needs perfectly, they sought to streamline processes with automation and boost reporting capabilities. After engaging with Kuno Creative and understanding about HubSpot’s abilities, they made a decision the swap to HubSpot was the ideal selection. Aside from the standard problems of migrating data to a new program and facilitating all the processes that came along with them, HCI also experienced a crew comfortable with their day-to-working day procedures and that would will need assistance by the method to guarantee adoption and a sufficient comfort stage as a result of transform administration.

Finding out About HCI’s Processes  

Kuno used most of the initially couple weeks discovering about HCI’s company, processes and one of a kind problems. This permitted us to build their HubSpot occasion in a way that manufactured perception for them while also remaining adoptable and accessible. It was also essential to not repeat the errors created in the prior CRM: following all, HCI was going for a motive and HubSpot presented a one of a kind possibility to reset flawed processes and create operating types in a a lot more-personalized CRM answer.

It was also vital to align on timelines, milestones and the sequence of situations. This afforded HCI’s  group self confidence to continue to keep operating in their recent CRM as a result of an correctly communicated project approach spanning five months.

Our Solution

Building a Custom Object In HubSpot

One particular of the very first things tackled in the migration was mapping out a custom made item for “job scheduling”. To do this, the Kuno group utilized Lucidchart to produce ERDs and method documentation and flowcharts,  aiding the HCI crew visualize their details in the new atmosphere. This also delivered the chance to reveal HubSpot’s abilities with regard to its CRM features and customization—something they struggled with in Quickbase. We labored carefully with HCI companions to be certain the new personalized item would fulfill their requirements and present for enough reporting.

Custom Object Cardinality

Migrating Facts From Quickbase to HubSpot

After the tailor made item was designed and validated, the up coming step was data migration into HubSpot. This was a advanced procedure that necessary cautious arranging and execution. Our approach integrated mapping the information from Quickbase, aligning objects, tests the migration course of action, and applying knowledge validation checks to guarantee accuracy in HubSpot.

To aid migration, we formulated a 1-way personalized integration from Quickbase to HubSpot. This linked all elements of the databases: pursuits, contacts, businesses, prospects and, just as essential, the associations between these entities. This permitted us to shift big sets of data amongst tailor made and typical objects in bulk, generating the original migration a easy system and, critically, facilitating seamless delta migrations. Owning info for schooling functions and set up was significant, but possessing all the “in-in between systems” information was particularly critical for HCI’s ease and comfort in HubSpot at launch.


Education the Team On HubSpot

With information successfully migrated to HubSpot, the upcoming move was to coach HCI on making use of the new system. We developed a tailored coaching program that bundled both in-individual and digital schooling classes, masking anything from primary navigation to more superior reporting capabilities.


Teaching is only one component of adoption, but productive adoption goes further than that—it suggests making sure a consumer staff is fully equipped to be successful and thrive in their new environment.

  • We started out with the fundamental principles, intentionally performing our way to additional complicated features as information permitted
  • We agreed upon switch-around dates beforehand to make certain everyone was comfy and there were being no surprises
  • The Kuno workforce gladly manufactured ourselves accessible for more schooling modules and assist calls in the months pursuing the HubSpot launch to guarantee adoption and convenience

Adjust Management In the Project

Transform management was a vital component of this task. We recognized that the migration from Quickbase to HubSpot would involve a considerable shift in how HCI’s team worked. To assistance handle this improve, we labored closely alongside them to produce a conversation strategy that incorporated standard updates on challenge progress, training periods and ongoing assistance.

We also delivered resources, these types of as person guides and cheat sheets, to aid HCI navigate the new technique. Lastly, we carried out a put up-implementation assessment to acquire opinions from the shopper crew and detect any spots for improvement.

The Outcomes

We ended up equipped to successfully migrate HCI to HubSpot, coach their group on the new program, and provide ongoing assistance to guarantee long lasting adoption. Transform administration was a significant component of the challenge, and we aided them by developing a distinct conversation system and offering intentional means and support. The outcome was an unqualified accomplishment: our client now enjoys a extra streamlined procedure and enhanced performance through HubSpot.

The Effect

Automation alone saves HCI about 6.5 several hours for every day that can be allocated to selling fairly than administrative work, positively impacting earnings. Via considerable teaching and ongoing communication, the HCI crew is functioning in their new system with ease, making the most of automated lead technology and rotation, larger visibility into each the gross sales method and hand-offs, and clearer reporting, all permitting for HCI to develop and scale with a platform that can increase and scale with them.

Our staff of HubSpot gurus has properly done a great number of HubSpot migrations, supercharging businesses across the spectrum, letting them to meet up with and exceed business objectives with ease. Make contact with us and jointly, let’s see how we can allow excellence for your crew.

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