Never underestimate the power of a viral video. It can be just one video that sneaks into your Newsfeed and you love it and you check out the page that posted it and before you know it you realise you’ve been watching cute videos non-stop for the past 3 days.
And you know what? What we too often forget is that all those Facebook pages aren’t creating that content themselves. They’re curating the Facebook content. Picking and choosing what they want to show us from the vastness of the internet. They’re making money by showing us content they’re only curating, and we’re sharing the heck out of it because it’s too good /funny /crazy /amazing to ignore.
So, why shouldn’t you curate viral video content to build up the audience of your Facebook page and drive free traffic to your eShop or your blog? There’s plenty of content out there for everyone.
If you’re on board, here’s how to do it like the video curation Pro’s:
Facebook Content With Video
1) Where should you post your viral content?
Facebook is a really great platform for viral videos because people are already used to sharing on their profiles the things they find amusing or interesting or upsetting. By leveraging their friends’ networks, you can grow your page quite quickly.
Now, you can post the viral videos on a new Facebook page, on your already-existing “Facebook content” page, or on your personal profile.
The right choice for you would depend on your goals for this new traffic source:
– Do you want to attract new friends on your personal account from your friends’ networks? Then stick to your personal account. This makes sense if you’re relying on your personal network for selling your services or products.
– Do you want to boost the engagement on your online business’ Facebook page because you already have a winning strategy for getting people to buy your products? That’s fine, too. Use the new videos on your existing page.
– Do you want to build a new, massive community you can integrate into your marketing funnel or even transform it into a new revenue source? Then start a new page, brand it as an independent entity, and start pushing your products on it when you’ve built a captive audience.
2) What sort of content should you use?
Well, it really depends on what you want to sell. What do you need the free traffic for? Do you need it to sell your services? To sell a product?
The easiest way to figure out what the best answer to this question is for you and your online business, it’s to think where would you advertise your services or products if you’d have to do it in a TV show or on a YouTube channel or in the pages of a magazine? What would that magazine be about? What sort of topics would they address on that TV show you thought about? List them down and imagine what viral content could be associated with them.
The thing is that we usually think viral = funny, but that’s not really true. A crazy powerful windstorm in the Hague, in the Netherlands, generated a viral video. So did a little stunt in which a T-Rex conducted the orchestra for the Jurassic Park theme song. There are all sorts of viral videos. You just need to figure out what fits best with your niche.
3) Where can you find the content to use?
If you’re looking for funny viral content for more Facebook content, you can find a lot on Twitter and Instagram and on other Facebook pages. If you’re looking for intriguing content, maybe something based on actual newsworthy events or even facts and figures and video infographics, you’ll have a better shot at finding those on YouTube and Twitter.
There are, of course, platforms like Reddit and Tumblr that you can also check out for amazing short videos.
4) How do you use the content you found?
So, what you’re doing is curation. You don’t own any rights for the videos you’ll post and you’ll have to give credit. When it comes to viral videos, it can be almost impossible to find the actual owner of the video, because it’s been shared and re-shared and remixed so many times, so don’t stress too much about this.
When you’ll find a video you want to use, download it, and make sure you’re keeping a record from where you took it so you can give credit when you’ll post it. If there’s no download button (i.e. Twitter or Instagram), copy the URL of the piece of content containing the video and go to http://savedeo.online. Paste the URL there, and you’ll be able to download the video. My advice is to always download the biggest resolution MP4, so it would look good and you can be sure it’s gonna work fine.
Another thing we should discuss it’s editing because I know you don’t want to pay money to have a video editor tweak the videos for you to use. You don’t have to pay anything. There are just two websites you’ll need:
a. VideoSmaller – that does exactly what it says – it compresses videos to make them smaller. Upload the big video file and then download the smaller version of it. It’s free and super easy to use.
b. Video Cutter – also does what its name says. It can help you cut your videos online, for free, in seconds. Upload the file, select where you want it to start and end or crop it or rotate it, and then just hit Cut and you’re done.
5) How should you post the Facebook content you found?
You should post as often as you have the time to do it, but don’t post too often – you don’t want to have your own posts to fight for space in Facebook’s Newsfeed.
You can take advantage of the virality by adding your link in the caption (the status update) for the video, or you can integrate sales videos or your video marketing content in a playlist of viral videos, or you can post independent posts on the page to promote your stuff, knowing that you have a good organic reach thanks to your viral videos.
I can’t wait to see the videos you’re curating pop up into my Newsfeed! Let me know if you have questions or suggestions in the comments box down below.